The Formula.

Real-life stories, trends, and strategies to help you grow your business.

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Double-Barreled Questions: One of the Most Common Survey Mistakes

Leave your shotgun at home and check out this post to discover why double-barreled questions are rui...

Lights, Camera, Sales: 10 Great Examples of Ecommerce Video Marketing

Video marketing can do wonders for your ecommerce site. Check out this guide for an overview and exa...

In-depth Review: SurveyMonkey vs. Alchemer vs. Paperform

Looking for the best form builder for your business? In this guide we look at how SurveyMonkey, Surv...

How to Start an Online School in 2023

Online learning is one of the fastest growing industries in the world. Want to get in on the action?...

5 Ways to Simplify the Holidays with Paperform

Maybe the most wonderful time of the year can also be a little… stressful. Luckily, you can use Pape...

4 Boys, $2 Million: A Reflection on 5 Years of Paperform

I couldn't let Paperform's five year anniversary go by without reflecting on how much we've grown, b...

Introducing a New Integration with Adobe Creative Cloud

With our new Adobe Creative Cloud integration, it's easier than ever to maintain brand consistency a...

How to Improve Customer Experience (and Why It's Important)

Want to build a better experience for your customers? In this guide, we look at what makes a good cu...

12 DIY Product Photography Ideas for Ecommerce Stores on a Budget

We've put together a list of DIY tips and tricks to make your ecommerce product photos stand out—wit...

Mastering Remote Collaboration: A Comprehensive Guide

In this guide, Devin from Nextiva covers everything you need to know to promote effective remote col...

Why Putting up a Paywall Is the Right Move for Your Content

Paywalls come with a negative connotation, but we're here to tell you that they're not all bad. In t...

E-commerce vs ecommerce: how is it spelled?

How do you spell ecommerce? With no clear-cut answer, we set out to find the correct spelling once a...

How Harnessing Negative Feedback Can Improve Your Business

Negative feedback can be difficult to hear, but ignore it at your own risk—it's one of the most usef...

A Jumbo List of 53 Great Web Development Tools

From front-end to back-end, text editors to image optimisation apps, we cover the 50 best web develo...

In-depth Review: Typeform vs. Google Forms vs. Paperform

In this guide, we compare and contrast the features of three of the best form builders on the market...

In Depth Review: SurveyMonkey vs. Qualtrics vs. Paperform

Let's compare and contrast the features of three of the best survey builders on the market: SurveyMo...

110 Online Course Ideas (With Real-Life Examples for Inspiration)

Want to start your own online course? We've curated a colossal list of 110 online course ideas—with ...

Event Landing Pages: Everything You Need to Know to Drive Sales & Sign-ups

There’s a lot that goes into event marketing, and one of the most important things to nail down prio...

How to Add a Contact Form in WordPress

With Paperform's WordPress plugin you can add a simple contact form to your WordPress website withou...

Conquering Conflict with Creativity

We sit down with Ruth Daniel, CEO and Artistic Director of In Place of War, to discuss their cause a...

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