So you’re interested in getting into the online course game, but are unsure where to start? We get it—the COVID-19 pandemic has seen an unprecedented rise in elearning. It’s only natural that you want to get in on the action.
But, like any business, you can’t just up and start an online course without an idea. Preferably, that idea will be one that you know works, and that will provide a nice steady income for good measure.
With that in mind, we’ve put together a colossal list of one hundred and ten online course ideas to give you inspiration. They’re split into industries and accompanied by a real-life success story to give you further context.
The COVID-19 pandemic has revolutionised the way both how companies do business and that customers expect to do business. This has manifested in more eCommerce solutions, webinars replacing in-person events, and a rise in online learning.
“While the blurring of the lines between traditional and distance education has been noted for several decades, the pandemic has quickly advanced the erasure of these boundaries,” writes Barbara B. Lockee, Professor of Instructional Design and Technology at Virginia Tech.
The flexibility and learning possibilities that have emerged from necessity are likely to shift the expectations of students and educators, diminishing further the line between classroom-based instruction and virtual learning.”
“Online Education in the Post-COVID era, in Nature Electronics (2021).
Luckily, there are benefits to online learning (also called ‘elearning’) that make it an effective alternative—and often a viable replacement—for in-person education.
Try to think about these benefits when thinking about your own online course. Brainstorm how you can leverage these to give your students the best possible offering.
“Studying online has obvious practical advantages for those who are time poor, who are juggling work, personal lives and study,” writes David Seignior, Learning Designer at the University of Melbourne. “Online learning gives students greater flexibility to choose when, where and how they study.”
All of these reasons are why there is such a demand for high-quality elearning solutions. So it’s time to take advantage of these benefits and take the opportunity to build an online course of your own.
Becoming an online course creator isn’t as simple as putting together a slideshow, recording a webinar and uploading it to your website. It’s a bit more complicated. Here’s a quick rundown of the steps you’ll need to take:
The first step is to identify a subject that you specialise in—this could be anything from personal training to running a bakery. Whatever niche you settle on, the key is to be both passionate and knowledgeable about it.
To questions to consider:
You can’t fake this. Your audience will be able to tell if you’re just mailing it in, or regurgitating other people’s information for your own benefit. If your clients and students get wind of any kind of tomfoolery, you can wave your course creator’s dreams goodbye.
There are a lot of moving pieces that come with starting an online course, so it’s important to make sure there’s going to be an audience before putting in too much work.
That’s why we recommend creating a landing page. A landing page will allow you to give an overview of your course, explain what people will learn, and ultimately collect sign-ups from interested parties.
While you may not have started creating your materials yet, try to include any information that will encourage your target audience to sign up. Include a clear call-to-action for folks to sign up, register their interest or even offer ‘early bird’ deals for people willing to purchase.
Based on the response you get you’ll be able to find out whether your online course idea has legs or not. With some luck you’ll have a few sign-ups and new additions to your email list that you can leverage for marketing outreach.
Once you’ve settled on your course topic it’s time to get stuck into some serious research. Take a look at existing courses and content. Think about what type of things people want to know about the subject, and what gaps you can fill.
Now is also a good time to do some keyword research. This gives you an idea of subcategories that you can explore within your niche, as well as what kind of questions people commonly have about the topic.
For example, let’s say you’re running an online blogging course. You may find that alongside the overarching subject of “how to blog”, people search for writing tips, how to build a website and a crash-course in SEO.
Look out for different angles and use them to provide maximum value with your course. Just try not to stretch your skill-base too much—there’s a difference between a broad scope and trying to do too much.
When you’ve collected all the information on the topic (and written down your unique insights of your own), it’s time to develop what, in the biz, they call a curriculum. This is a concrete plan of the lessons you’ll provide and topics you’ll cover.
Break down the broad topic into smaller sub-topics you want to cover, then create individual lessons for each one. Every lesson should have a clear outline and objective.
It’s a good idea to supplement each lesson with a collection of relevant resources, whether that is books, articles, YouTube videos, or your own additional content people can explore for further learning.
Assignments, activities and worksheets are useful tools to use to ensure students are actually learning what you’re teaching. Many successful courses use these after completion of a set of sub-topics, or at the end of the overall course.
Alright, now you’ve got to put together all that research and actually create your course content. Most of the time this is split between written and video content, but you can also use things like podcasts or live webinars.
The beauty of online courses is that you don’t need any crazy equipment. You can write your content in Google Docs, use free screen recording software like Loom to record videos, and use a Paperform template for your landing page and registration forms, or to set up quizzes to test the knowledge of your students.
If you’re a subject matter expert (which you should be) the chances are you would have made a lot of content over your career. Save time and effort by repurposing any old blog posts or videos you may have that are relevant to your online course.
Time to figure out what kind of online course you want to run. Will you go with a hybrid model? Hold weekly meetings on Zoom? Host your content on an online course platform like Teachable or Udemy, or build your own website?
There are plenty of tools to support your course online. Website builders like WordPress or Wix offer the features you’ll need, and many digital product solutions like Podia and Thinkific have started popping up recently as well.
Did you know you can use Paperform for online course creation? With our versatile platform you can manage your students, accept payments (including subscriptions), send class summaries and results, as well as run assessments or interactive quizzes—all from the one place.
Want to hold one-on-one consultations? Just connect your calendar and invite students to book a slot. Need to share downloadable PDFs, grade students and connect with tools like Notion or Google Sheets? You can do all that and more with Paperform’s app ecosystem.
All of this might seem like hard work. Guess what? It is. Especially during the development process. But do it right and you’ll be well on your way to a fulfilling business and a great form of passive income well into the future.
📚 Learn more about eCommerce platforms to sell products online.
No online course ideas turn into gold overnight. Even the top-earning online course creators had to work their tails off for years before achieving their desired results.
But there are a lot of people that have found resounding success. And we want you to achieve that too, which is why we’ve curated a list of more than a hundred online course ideas.
We’ve split these into different niches and included real-life examples where possible for a bit of additional motivation.
Health and wellness online courses have always been in high demand. However, since the COVID-19 pandemic, there has been a surge in interest when it comes to online workouts and health and wellness initiatives that can be done from the comfort of your own home.
While many personal trainers and wellness instructors offer face-to-face online classes, there has been a lag when it comes to online teaching. This leaves a gap for online course creators (and let’s face it, interest in health and fitness is never going away.)
Before you start planning your health and wellness course, consider that many fitness-related courses require certification. For example, you may need to be a certified gym instructor or a yoga studio instructor to give certain advice.
Potential health and wellness course topic ideas:
People are always looking for ways to develop themselves. They might wish to get through a traumatic life episode, acquire useful skills, or increase their confidence. In lieu of face-to-face sessions with trainers and counselors, online personal development courses give people the boost they’re after.
The level of expertise you need to become a personal development guru varies according to the topic—some courses require intensive training and certification from an accredited testing body, while others require little training.
Potential personal development course topic ideas:
Learning a language has always been a popular form of extra-curricular learning. Whether folks want to learn to speak french for their post-lockdown trip to France, or brush up on the Spanish they did in high school, the demand for language courses is huge.
There are two pretty big competitors here: Duolingo and Rosetta Stone. Think about what your new course can bring that those two monoliths can’t—things like personalised lessons, and one on one chats are good places to start.
Potential language course topic ideas:
Photography has always been a popular hobby, but the increasing availability of digital cameras has spawned a whole new generation of photography enthusiasts. Many amateurs dream of becoming professional photographers, and are eager to sign up for online courses to improve their skills.
You’ll need to invest heavily in equipment if you want to provide an optimal learning experience to your students. You’ll also need to put together a strong online portfolio so potential students can see your prowess and techniques for themselves in real-life situations.
Potential photography course topic ideas:
Everyone loves delicious food but not everyone knows how to prepare and cook their own delicious food. This makes culinary schools and tutorials one of the most profitable online course ideas—as long as you can actually cook.
Share your skills with a course and show folks how to cook awesome food from scratch. Keep in mind that this is a niche that requires solid experience—you can’t just make two-minute noodles and expect to get a paycheque.
📚 Learn how to start an online bakery with Paperform.
Though you don’t have to be Gordon Ramsay. In the age of TV shows like Masterchef and Bake Off, people are willing to learn from amateurs as long as you show you’ve got the skills. If you’re a professionally trained chef or have experience in small business, you can also give advice on how to start your own restaurant.
Potential cooking course topic ideas:
Home improvement has always been a popular topic. There’s a reason that Instagram is full of snazzy shots of people’s homes and furniture layouts—people love fiddling with their decor or optimising their space.
Out of all the niches listed in this post, we’d have to say home decor and gardening courses are the easiest to enter. Unless you’re teaching something like an advanced carpentry class, there’s no need to get any special certifications or equipment to get started.
Potential home decor and gardening course topic ideas:
As of writing, the COVID-19 pandemic is slowing in most places around the world. Travel is opening up again. There’s a light at the end of the tunnel: people are ready to plan trips, find track hacks or document their journeys on a travel blog.
Thanks largely to social media influencers, travel blogging is a particular popular topic. Who wouldn’t want to learn how to travel for a living? While you don’t need formal education to start an online course based around travel, you do need vast experience travelling.
Students will know right away if your Paris travel tips come from your own experience, or were copied from a Lonely Planet guidebook. Don’t fake it—it shows.
Potential travel course topic ideas:
As we touched on earlier, online course topics don’t always have to be about serious things like marketing strategy and entrepreneurship. Sometimes people just want to learn cool new skills or improve their drawing.
To run a successful arts and craft course, you should have a certain creative talent and know your material back to front. It’s important to be able to explain complex processes and ideas in a way that’s easy for first-timers to understand. Channel your inner Bob Ross.
There’s also a real opportunity at the moment to teach artists about bringing their creations to a larger audience. There’s a shortage of courses around content curation, exhibits and art pricing, which are all important elements for budding creatives to understand.
Potential arts and crafts course topic ideas
Digital marketing isn’t going anywhere. Whether folks want to switch careers or level-up their existing skills, marketing is always a popular course topic. Digital marketing covers such a wide umbrella of topics—from social media and SEO to blogging on WordPress—that the sky's the limit in terms of what you can cover.
Because digital marketing is such a wide-ranging industry with different applications, there is a massive demand for high-quality courses. Just be aware that there are lots of shady marketers out there looking to make some easy cash with an online course, so try to separate yourself by only providing actual value.
Potential digital marketing and sales course topic ideas:
Science and mathematics are ways of understanding the world: observing, measuring, and predicting natural phenomena and applying them to human problems. These have always been popular avenues for learning, since Aristotle taught philosophy and science in Ancient Greece.
With many people becoming more conscious about the environment and humankind’s effect on it, the demand for online courses based around the sciences has grown even higher.
However, this makes it a very competitive market with a high barrier to entry—you’ll be competing with course creators from some of the world’s top universities.
Potential mathematics and sciences course topic ideas:
Programming and data science are two niches going through a major growth phase. Businesses are either starting to go digital or strengthen their online presence, so they need programmers, developers, and data scientists to help them accomplish those goals.
To teach any sort of programming or web design courses, you have to have advanced knowledge of the tools you’ll teach. For example, a data science class will attract more students if the course creator has advanced statistical programming and analysis degrees. For more common tools such as C++ or Excel, you will need experience and knowledge of programming trends.
Potential programming and data science course topic ideas:
Whether you’re looking for some extra money or want to transform one of these online course ideas into a full-time job, being a course creator is a viable online business strategy.
As the old proverb goes, “a journey of a thousand miles begins with a single step”. Really want to do this thing? Sit down, start researching and take the steps towards building your eLearning empire.
Why not get started with Paperform today? Build a landing page for your course idea, collect sign-ups and even send out surveys to find out what people want to learn. Try the 14-day free trial—no CC required.
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