Whether you've been writing professionally for years, or just decided to try your hand in the freelance world, creating a great online writing portfolio is an essential step in any writer's career.
Your portfolio is your calling card; a showcase of your best and most recent work. But there's a lot to consider: what kind of pieces should you include? How many? How do you make it stand out to potential employers?
In this article, we'll outline the steps you need to take, including which tools to use and how to make your writing portfolio shine. Whether you're a copywriter or a poet, a freelance writer or a novelist, you'll have your portfolio site up and running in no time.
A writing portfolio is a collection of your best written work. Once upon a time, this would have been clippings and snippets kept in an actual folder, but thanks to the magic of the internet, writing portfolios can be hosted online and accessed by folks around the world.
Portfolios don't just exist for the fun of it. A writing portfolio demonstrates your writing ability to prospective employers. It's a way to show off topics you've written about and any sites or publications you've written for.
Writing portfolios usually consist of published work (this could be print or online) and writing samples in the niche you want to write in. A portfolio will look different based on the type of writing you do, and what stage of your career you're in.
For example, an experienced business copywriter's portfolio will be full of advertising campaigns, prestigious awards and a long client list, whereas an aspiring author will likely use creative writing samples and short stories.
A writing portfolio is a professional way for you to introduce your writing to readers, potential clients and collaborators. It lets you build a unique body of work, show off your abilities and display your writing all in one place.
Writing portfolios have two main objectives:
How these goals manifest differs based on the type of writer you are. For example, an author might use their portfolio to showcase their books and share advice with their readers, while a blogger might just have links to recently published posts.
In addition to being a career move, compiling a portfolio can be an exercise in self-discovery. Stepping back and examining your body of work can help you to identify trends, through-lines and topics of interest you didn't previously recognise.
There are tonnes of tools for creating writing portfolios out there. But it's not just a matter of uploading all your work and waiting for the job offers to roll in—there are certain best practices to follow to give your portfolio the best chance of standing out.
Your voice is what makes your writing special. It's the one thing that separates you from every other writer. So, before getting caught up in the nitty-gritty details of creating your portfolio, spend some time defining who you are as a writer.
What do you like to write about? Do you want to be a freelancer? A copywriter? An author of children's books? Is your natural inclination towards humour, or do you excel at explaining complex topics in a digestible way? Do you have a niche? Or do you want to be a generalist?
You need to be able to answer these types of questions. By understanding yourself as a writer right from the start, you can set more achievable objectives and build a killer portfolio that fits in with your broader goals.
Let's say you want to be a food writer, but you happen to have written an essay in the style of Virginia Woolf. While your essay may be an impressive read, a blog post on the best poutine in your area would likely be a better item to add to your portfolio.
In order to curate your best work you need a selection of writing to choose from. As a rule, you'll want anywhere between 10 and 20 pieces. Too few and it's hard for people to get a true idea of your work, too many and people will feel overwhelmed.
As with most things in life, when building a writing portfolio you should value quality over quantity. One or two thought-provoking essays are going to make much more of an impact on prospective employers than 30 articles filled with grammatical errors and spelling mistakes.
When curating your writing samples, trust your judgement. Only compare yourself against your best work. Don't hold your pieces up against each other, not every piece of writing ever published. Remember, your portfolio is a reflection of your abilities right now—you can always add piece as you develop.
If you're just starting your writing career you might be wondering how you can build a portfolio without any published work? Show initiative by starting a blog, and reach out to companies with an offer to write free guest posts in return for a byline.
There are loads of sites you can use to host an online writing portfolio—from Wix and Clippings.me to Paperform and WordPress. Not all of them work in exactly the same way though, and can be split into three distinct categories:
Paperform is a versatile platform that sits somewhere between a portfolio site and a website builder, and can be used to host a writing portfolio. Just build a one-page website, customise it to your liking and insert links to your work. It's the ideal choice for writers who want a solution that "just works".
We'll take a more in-depth look at each platform later in the next section. Whichever platform you choose, make sure to use a custom domain to give your portfolio a more professional appearance when sharing it online.
You're a writer, so the writing in your portfolio is going to be the star of the show. But as much as everyone says not to judge a book by its cover, the truth is that site design is an important part of showcasing your work.
The key is to balance professionalism and simplicity. Use fonts and colours that put legibility over aesthetics—it's not the time for your favourite calligraphy—and make sure the text is readable on both mobile and desktop devices.
Colours can be an excellent way to show off your personality, but do so carefully. No one wants to read an article with bright yellow text, or a pink background. Stay with black on white, and if you must use colour, leave it for graphics, headings, menus or buttons.
Now it's time to populate your portfolio with writing samples. As we touched on previously, usually this will be a combination of links to published work and your personal writing projects (e.g. blog posts, short stories, or advertisements).
If you're linking to published work, double check that the links are active. Websites update or remove content all the time, and the last thing you need is to send a client to an amazing piece of writing that no longer exists.
When it comes to adding your content, the process is straightforward. Just make sure your articles are easy to navigate. Some writers display their work in chronological order, some opt to include different categories or sections—either is fine, as long as the layout is clear.
The majority of writers include a short biography to provide further context to folks who visit their portfolio. Usually this is a brief overview of their career achievements, with some personal details to introduce the person behind the words.
A bio can be as intricate or as basic as you want. At the very least you'll want to add a bit of information about yourself—who you are, what type of writing you do, and who you've written for. But, it doubles as an opportunity to show off your personality.
For example, look at how copywriter Al Duggan uses his bio to showcase his sense of humour, while also expressing his skills as a writer, and showing off some of the high profile publications his work has been featured in.
Humour not your thing? That's fine. You might be more of a serious type, or decide to tell your entire life story. It doesn't matter. Showcase your personality in your bio so that readers and prospective clients can build a connection with you.
If you use Paperform you can build a one-page website with a contact form, or embed a contact form into whatever website builder you choose to host your portfolio. There are 600+ templates to choose from to make the process easy.
Once your portfolio website is up and running it's time to let the world know about it. Family, friends, coworkers, the barista at your local coffee shop—make sure everyone in your network knows it exists. You never know who may be interested in your writing (and word-of-mouth referrals are extremely valuable).
Some people choose only to share their portfolio when applying to writing jobs and freelance gigs. That's certainly a valid option, but you'll be surprised by the opportunities that can pop up when you share it across social media platforms like Twitter, LinkedIn or even linking it to your Instagram profile.
We've covered the steps to creating a professional writing portfolio. But which tool should you use to actually host it? Let's take a deeper look at the portfolio platforms writers use, so you can find the right solution for your needs.
With Paperform you can create a streamlined online writing portfolio in minutes. It's an ideal option for professional writers who don't want the hassle that comes with a full website, but require more design flexibility than existing portfolio tools provide.
Get started by building a one-page website. You can customise it to look exactly how you want—add a header, customise fonts and colours, insert videos, images and gifs, and of course, link to your writing. Lightning fast and easy to tweak to your taste, it's a clean solution for writer's who value a set and forget platform.
Thanks to our versatile tools, you can embed a contact form straight on the page, and even have the option for potential clients to book meetings with you right from your portfolio. Want more features? Our integrations empower you connect to 3,000+ of your favourite apps.
If you require a complex website then Paperform probably isn't the answer for you. But for busy writers looking for one app that can fulfil a variety of functions—from taking payments and making bookings to hosting your portfolio, Paperform is the answer.
WordPress is a tried and true option for people looking to create a new website, and is particularly popular with Bloggers. While it's not specifically designed for writing portfolios, WordPress' plugins and themes make almost anything possible.
One of the benefits of WordPress is that you have all the functionality of a website at your disposal. This means you can build a blog to supplement your portfolio, or have multiple pages for different part of your site (e.g. About Me, or Services pages).
WordPress powers nearly 30% of the internet. It's a great solution for writers with a basic understanding of web design, the patience to learn its tools and those who are looking for a full-scale CMS.
Squarespace is a frontrunner in the website building landscape. Like WordPress, it's not specifically designed for writers, but it's a flexible, professional option for hosting your portfolio.
The allure of Squarespace is that it makes it easy for non-developers to build a good looking website. This makes it a good choice for writers looking to add lots of images or graphics into their portfolios (e.g. copywriters who need to display ad campaigns).
It is on the pricier end of the spectrum. But for the price you get blog capabilities, access to an array of templates and 24/7 customer support. It's safe to say that Sˇquarespace is best suited for career writers willing to pay a premium.
Clippings.me is a free website builder designed specifically for building a freelance writing portfolio. It allows you to build a no-frills landing page that includes a short bio, social media links and links to your writing.
When we say no-frills we mean it. Unlike most other options on this list, there are no templates and few customisation options. You can add your own display photo and cover image, but apart from that, every Clippings.me portfolio has an identical style.
The upside is that Clippings.me is free and exceedingly simple to setup, making it an appealing choice for freelance writers on a budget, or anyone who wants a portfolio that's extremely basic and doesn't take much upkeep.
Journo Portfolio is another online writing portfolio solution. It sits somewhere between a website builder and a tool like Clippings.me, with multiple layouts to choose from and customisation options to make your portfolio unique.
There's one particularly useful feature that makes Journo Portfolio a standout—the ability to grab articles by URL. Just copy the URL link, and it'll add the title, content, image and publication. This is a lifesaver for time-strapped writers who don't relish the idea of spending hours adding all their latest work.
Like Paperform, you can embed a contact form on the page so people can get in touch with you. Journo Portfolio sites are also mobile optimised, and offer built-in analytics so you can see how many visitors your site gets.
Medium is a blogging platform where writers can publish their writing to an existing audience of readers. Built by Twitter's co-founders, it's designed to present writing in an aesthetically appealing way without the need for a complex website.
While it's not intended to be used specifically as an online writing portfolio, it's used by many writers for that exact use case. By default, Medium displays your writing in a feed. You can then design a basic profile, including editing the colours, fonts and the basic layout. It doesn't reinvent the wheel, but it looks professional.
The interesting thing about setting up a portfolio page with Medium, is that your portfolio can second as a blog. You're able to gain followers and make money through the Partner program, which offers small payments based on your readership.
Substack is an online publishing platform that makes it easy for writers to build their own subscription newsletter. Much like Medium, it's not explicitly designed to act as a portfolio, however thanks to its easy-to-use tools, it's possible to mould it into one.
Writers have flocked to Substack over the last year, due to its creator-first mentality and easy publishing tools. While each post is automatically sent to your subscribers in a newsletter, you also have a homepage that looks and feels like a blog, which you can easily use as a portfolio.
This may be a left of field option in comparison to other tools, but Substack is a direct way to build a dedicated readership while also curating a portfolio of your best work. Draw a big enough community and you'll be able to monetise your work too.
By now you've got all the information you need to go off and create your fancy new online writing portfolio. But before you do that, let's take a look at some top notch portfolios to inspire yours.
Caitlin Reid has used Clippings.me to create her writer portfolio. Her site is simple but has all the elements of a portfolio site: a short bio, links to her work, and her contact details.
She's made the most of Clippings.me's limitations by using the bio section to outline her skills and services. Below, her writing is clearly linked and organised by type (ad, copywriting and press release).
Helen Gebre has chosen a sleek, modern Squarespace website to host her portfolio. The visuals of the site project a sense of a long-term professional, which is backed up by her comprehensive writing samples.
Note how Helen uses her 'About' page to introduce herself both as a person and a writer. She also has a 'Let's Chat' section, which has a basic contact form. The site is easy for potential employers to navigate, and her work is categorised clearly.
Ash Read's online portfolio is one to take notes from. Right on the homepage, he has a short bio introducing himself, accompanied by a clear picture and a collection of web publications that have featured his work.
Ash's writing samples are displayed in a feed in the 'Articles' tab. In the site header he's included a link to Breaking Band, a podcast series he helped produce for Buffer, which shows off his multichannel content skills. The 'Now' tab displays projects he's currently working on, which is a nice touch.
Author Devon Price's Medium profile doubles as both a blog and a portfolio. The basic layout allows them to feature just the essentials: bio to the left, contact info above the content, and his articles in a feed to the right.
While Medium doesn't allow advanced customisation, Devon has done a good job of making a site that looks unique to him. Using the same colour in his background as he does in his profile picture is an effective way to add some personal branding.
David Reiss manages to balance professionalism with his own personality with his engaging copywriting portfolio. The homepage features simple links arrayed to the left of screen with a sketched self-portrait on the right.
Reiss lets the work speak for itself. Each link redirects to a page with an outline of the project, followed by video and social links to each campaign (this is the way to go for copywriting). He's also put a bunch of effort into a bio that showcases his sense of humour.
There's no shortage of tips and tricks about how to 'make it' as a writer, with many contradicting the last. One thing is certain: building a high-quality writing portfolio that shows your work is a crucial step to any writing career.
Remember that a tool is just that: a tool. It shouldn't be a chore to update your new portfolio, or give you a headache every time you try to remember how to adjust the text. Whichever tool you choose, it should work for you, and make your life easier.
Why not get started with Paperform's 14-day free trial? A beautiful writing portfolio is just the beginning. With our digital toolkit you can simplify your writing business and free up time to do what you do best—write.
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