The Formula.

Real-life stories, trends, and strategies to help you grow your business.

Transformed: The Story of Paperform’s New Visual Identity

Paperform has a fresh new look! In this post our Visual Designer, Sam, gives a behind-the-scenes look at the process—from the initial idea through to the final product.

8 Mar 22 / Sam Birch

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7 Best Discord Integrations to Supercharge Your Server

Looking for the best Discord integrations to automate tedious tasks and help manage your server? Loo...

25 May 22 / Eliza Frakes
The Ukrainian Tech Workers Helping Refugees Flee the War

Rodion Salnick never imagined that war would touch his home country. “You never think this could hap...

19 May 22 / Eliza Frakes
Introducing the 'Neo' Matrix Field

It's time to enter the Matrix with our long-awaited Matrix question field, which gives you a way to ...

11 May 22 / The Paperform Team
30 Powerful Paperform Integrations for Better Marketing

From automating your emails to your work flow, to social media, Paperform has dozens of integrations...

3 May 22 / Eliza Frakes
The 9 Best Online Form Builders in 2022

Here is the ultimate list of online form builders, what they do best, their pricing, and examples to...

29 Apr 22 / Laura Wilson
How to add Ranking Questions in Google Forms

With no dedicated solution, adding a ranking question in Google Forms takes some creativity.

20 Apr 22 / Eliza Frakes
The 9 Coolest Google Sheets Formulas & Hacks in 2022

Let’s dive into the Google Sheets formulas and hacks that’ll make your life easier, help you find ou...

20 Apr 22 / Vrinda Singh
Collect Feedback in Style with the New Rating Field

Introducing a new, visually engaging way to collect feedback from customers, users, or colleagues.

13 Apr 22 / Jack Delaney
14 Great Zapier Alternatives to Automate your Workflows

Looking for a worthy alternative to Zapier? In this guide, we've reviewed the best automation platfo...

20 Mar 22 / Eliza Frakes
Social Media Design: Tips and Tools for Visuals That Pop

Social media design tips and tools for non-designers. Propel your social media strategy to the next ...

14 Mar 22 / Laura Wilson
Transformed: The Story of Paperform’s New Visual Identity

Paperform has a fresh new look! In this post our Visual Designer, Sam, gives a behind-the-scenes loo...

8 Mar 22 / Sam Birch
10 Ways to Use Conditional Logic for Smarter Forms

Conditional logic can personalise your respondents’ experience and ditch irrelevant questions. Check...

2 Mar 22 / Laura Wilson
15 Questions to Ask in Every Employee Engagement Survey

A good employee engagement survey ensures you can best support your employees. Boost employee satisf...

1 Mar 22 / Natalie Tseung
How To Build A Killer Web Design Workflow

Making a repeatable web design workflow helps you streamline the design process, and keeps you and y...

25 Feb 22 / Grace Lau
How To Start an Online Fitness Business

Interested in starting your own online fitness business? We'll help you ride the wave of people leav...

25 Feb 22 / Amir Shahzeidi
Using Targeted Email Marketing To Improve Your Small Business

Targeted email marketing is a way to improve your business by keeping customers directly informed on...

17 Feb 22 / Helga Zabalkanska
The Small Business Guide to Learning Management Systems

The right LMS can do wonders for a small business. Find out what they are, why you need one, and wha...

14 Feb 22 / Scott Winstead
Customer Effort Score: What is it (& How Does it Help Your Business?)

Understanding your customer effort score can help you spot high-effort processes in your business, a...

9 Feb 22 / Eliza Frakes
A Brand New Image Editor to Revolutionise Your Designs

Our new Image Editor empowers anyone to import, edit and optimise images without leaving Paperform.

8 Feb 22 / Jack Delaney
Lock, Stock and Double-Barreled Questions

Leave your shotgun at home and check out this post to discover why double-barreled questions are rui...

3 Feb 22 / Eliza Frakes