The Paperform Blog.

Event Landing Pages: How to Send Your Attendance Numbers Through The Roof

Similar to lead generation pages, an event landing page serves a singular purpose - to promote a call to action. Everything about the page is set up to push the visitor to perform one task.

Stephen Altrogge

How to Sell Your Services: The Art & Science of Signing Clients for Agencies and Freelancers

Landing clients is one of the toughest things an agency or freelancer faces. Here’s how to sell your services and sign the best clients: the ones who pay what you’re worth.

Paul Perry

3 Significant, Actionable Insights that We Learned from 7K+ Forms

We analyzed 7,193 forms that were created using the Paperform platform. Specifically, we measured the completion rates of the forms, based on the number of people who started a form versus the number who completed it.

Stephen Altrogge

Get Your Marketing Plan in Shape With Our Fitness Marketing Guide

Like any good workout, building your fitness business is hard work. Let’s explore how to create your fitness marketing funnel and discuss a few other tips and tricks to pump up your client list.

Stephen Altrogge

Why Visitors Bounce: 5 Reasons Customers Leave Your Site (And Never Come Back)

Here are 5 reasons why customers leave your site, possibly to never return (and how to stop this from happening).

Stephen Altrogge

80 New Paperform Templates Inspired by Real People and Real Results

We're releasing 80 new templates. These templates are all inspired by successful forms made by 26 Paperform customers. Covering a diverse range of industries.

Diony McPherson

Do You Need Leads? Here are 28 Surefire Ways to Get Them

Modern-day lead generation is about offering something of value in return for a chance to pull a prospect into your sales funnel.

Stephen Altrogge

Your Email List Could Be Your Most Valuable Asset. Here's Why

Too many marketers sleep on the value of their email lists. Used correctly, email marketing can yield crazy returns. But “used correctly” is the key term. Here’s how.

Paul Perry

What's Next for Paperform? Check out the Product Roadmap

Check out what Paperform has planned for the next 6 months. Your roadmap to beautiful, powerful forms.

Diony McPherson

The 21 Social Media Tools You Need Today

Sure, you’ve got a great social media marketing plan, but why not kick it up a notch? Or several? These 21 social media tools will propel your brand to even greater heights.

Stephen Altrogge

Real Estate Landing Pages 101: How to Build a Page that Sells More Homes

In the classic movie Glengarry Glen Ross, a young Alec Baldwin plays a fire-breathing real estate salesman who is brought in to help a group of struggling salesmen. In the middle of a profanity-laced speech that would make your mother blush (unless s

Stephen Altrogge

Selling Online Shouldn't Be Complicated. Here's How To Do It Simply and Easily

In theory, it should be easy to sell products online these days. But if you want a really simple way to sell products or services, you’re not going to find it.

Stephen Altrogge

Landing Page Best Practices: 10 Must-Know Tips & Tactics to Maximize Conversions and Revenue

Your landing page is like your first date with a potential customer — creating a good impression is vital to your success. Use these landing page best practices to nail the first impression and maximize conversions and revenue.

Stephen Altrogge

Funnel Marketing 101: How to Setup a High-Conversion Path to Purchase

Funnel marketing is a systematic process for connecting with potential customers at different points in the buying journey and then leading nurturing those leads to the point where they’re ready to purchase from you.

Stephen Altrogge

The Traffic Trap: Why Companies Fail to Convert Visitors Into Leads (& Revenue)

More traffic doesn’t equal more leads or revenue. Traffic is just that: traffic. If you want to perform digital alchemy and transform your traffic into leads and revenue, you need to know why visitors fail to convert, as well as how to fix the problem.

Stephen Altrogge

Typeform Alternatives: Typeform vs SurveyMonkey vs Paperform

How do SurveyMonkey and Typeform compare to Paperform? We’re going to stack the three up side-by-side and compare the pros and cons of each one so that you can determine which works best for you.

Stephen Altrogge

Video Landing Pages: Stats, Trends, & Examples to Learn From

Before you film your new landing page video, there are some stats and trends you should be aware of that will help you maximize your videographic potential for getting customers’ attention.

Paul Perry

Embedding Google Forms Not Displaying Well? Here’s What to Do Instead

Embedding forms on your website is usually pretty easy. Create the form, copy and paste some code, and presto-chango, there’s your form. There’s just one, really enormous problem: the forms almost always look absolutely terrible.

Stephen Altrogge

How Poor Conversion Rates Cost Marketers Millions of Dollars

Skip to the infographic! We’re not breaking any new ground when we say that your conversion rate matters. Whether you’re trying to capture new leads, get people to complete a form, or sell a product, your conversion rate will make or break you. Bu

Stephen Altrogge

The 5-Step Real Estate Sales Funnel: How to Build a Lead Generation System that Sells Homes

A real estate funnel is a system that guides visitors through your website, turns them into leads, helps you nurture into prospects, & results in them becoming clients.

Paul Perry

Payment Gateway Comparison: Paypal vs Stripe vs Braintree

Thanks to advances in technology, there are now dozens of payment gateways available for you to use on your website. From PayPal to Payline to Authorize.net to Stripe to Square, there’s no shortage to choose from.

Stephen Altrogge

Landing Forms: Why We're Building a New Paradigm to Combine Landing Pages with Forms

We’ve worked tirelessly to create what we like to call “Landing Forms”. From the beginning, our goal has been to create a software that brings together the best of both landing pages and forms, while also shedding all the off-putting things.

Stephen Altrogge

Use These 8 Cognitive Biases to Hack Your Conversion Rates by Up to 1,826%

Want to boost your conversion rates? Email pop-ups and limited time discounts are great for the short term, but if you want to engage your customers on a deeper level you need to understand the psychology behind their decision.

Stephen Altrogge

You’re Asking All Wrong: 16 Simple Mistakes that Kill Response Rates on Forms, Surveys, & Landing Pages

When users don’t complete your online forms, it’s not personal. There are usually several small mistakes that, when combined, cause the user to abandon your form. In this post we discuss the most common mistakes with online forms (and how to fix them!)

Tyler Hakes

OperationsAlly saves 30 mins per lead using Paperform and ActiveCampaign

Ada Barlatt of OperationsAlly helps small business owners get clear on the technology they need to automate their business. Already an avid user of both Paperform and ActiveCampaign, Ada used Zapier to connect the two and make some magic happen.

Diony McPherson

The 18 Best Online Form Builders for You in 2018

One of the most frequent questions we get is “How are you different to your competitors?” It’s a fair question and an important one for us to answer well. While we kick ass at what we do, we might not be the best solution for everyone. Are you lookin

Diony McPherson

Get instant feedback on your eCoach Courses with our new Paperform integration

We started using Paperform to create surveys and loved it. Now, we’ve integrated it with eCoach so you can get instant feedback on your eCoach Courses. Paperform [https://paperform.co/] is a web-based application that allows users to create and sha

Diony McPherson

You can now integrate Paperform with over 1000 apps using Zapier

One of the reasons we love Zapier so much is that it's a one-stop integration tool - a place where you can manage your workflow across hundreds of different apps to make your business or project work seemlessly, saving you time, resources, and money.

Diony McPherson

How Non-Profit Learn To Be Increased Donations by 500% using Paperform and Zapier

Supporting non-profits is incredibly important to the Paperform Team; we don't consider ourselves "sustainable" unless we're sustaining the part of our community that need it the most. That's why we were particularly chuffed to hear that tutoring non

Diony McPherson

See How Digital Mobile Marketing Agency Zirch Save 5k / Month with Paperform and Zapier

UK Based Digital Mobile Marketing Agency Zirch use Paperform and Zapier to save days of work by automating client setup, updating CRMs, project management, invoicing and more.

Dean McPherson

How Paperform Customers are Using Zapier to Automate Emails and Engage Users with Brilliant Results

We're really excited to be listed as a Top New App by Zapier for 2017 [https://zapier.com/blog/fastest-growing-apps/]! Since going global with Zapier back in April, we've seen floods of Paperform customers creating clever and effective work flows tha

Diony McPherson

Using HTML/CSS to make stunning Paperform forms that do even more

We offer HTML/CSS as a feature of our Paperform Agency plan [https://paperform.co/agency]. These features allow you to have the highest level of customization for your forms. From using your own fonts to embedding widgets, we're unpacking these a lit

Dean McPherson

A Guide to Using Sections & Logic in the Paperform Editor

What can this post teach me? This post will teach you how to implement logic branching for form questions and sections. Wow...that sounds so boring... Ok, how about this - you'll learn how to: * spiff up forms, * be more personable * create fun

Francis Morris

4 Steps to find customers & get responses with Paperform

We love sharing new features with you, but we also want to show you simple and effective ways to use these features to achieve your goals, whether it's signing new clients for your service, selling your product, or building an email list. Simple lea

Diony McPherson

Why Customer Support is integral to UX

As a developer turned SaaS co-founder, one of the things that really hit me early on is how integrated all aspects of growing a SaaS business really are. Being one of a team of two we've had to take on multiple roles, many of which are new to us. On

Dean McPherson

Adding Paperform Popups to your WordPress Site

We recently released the ability to have our web forms available as a popup on websites. The basic use case is to simply have a button that you can click to show your form, which is very easy to set up if you have direct control over the HTML on your

Dean McPherson

Why web forms need to visually engage, and how to ensure yours do

Chatbots are all the rage right now. A great bot can raise sales or conversion rates dramatically for products that need personalized, one-to-one, sales pitches and engagement. But here’s the problem - when it comes to winning customers, chatbots can

Diony McPherson

Capture Subscribers in AWeber with Paperform forms in 4 Simple Steps

AWeber is all about doing email marketing right. They provide an excellent service with a focus on product quality, best practices and even better support. Thankfully, connecting Paperform forms to AWeber is as easy as pie. Here's a quick rundown.

Dean McPherson

The Latest Paperform Updates - April 26, 2017

Read on to learn about new features, tutes, pipelines, use-cases, YT videos, announcements, deals, and more! New Features Business Support As many of you know, PayPal is moving forward with its subsidiary Braintree with most of its services. It wa

Diony McPherson

The Latest Paperform Update - April 19, 2017

Read on to learn about new features, tutes, pipelines, use-cases, YT videos, announcements, deals, and more! New Features ADDRESS FIELD WITH GEO-LOCATION Okay, we finally got a rocking geo-locate address field in! When your submitters enter their ad

Diony McPherson

The Latest Paperform Updates (April 11, 2017)

Welcome to our first update post! We'll be including all the nitty-gritty that you need to know about Paperform here - new features, tutes, pipelines, use-cases, YT videos, announcements, deals, and more. New Features IMAGES FOR MULTIPLE CHOICE Now

Diony McPherson

Zapier & Paperform Apps are Making it Official!

From day one of launching the Paperform platform, we've been all about enabling you to create beautiful web forms that not only represent your brand, but get stuff done. These days getting stuff done means having some seriously good automation in pla

Dean McPherson

A user's experience on integrating the Paperform platform and Trello with Zapier

What can this post teach me? This post will teach you how to connect Paperform forms to Zapier and then automate card creations on Trello. Backstory So a while back I discovered this awesome Online Form company from Australia - Paperform [https://p

Francis Morris

The Best Tips and Tools to Capture Leads with Online Real Estate Forms

Despite all the advice out there on generating leads for real estate, there isn't much that helps you understand how to convert your online real estate forms into lead generators. Sure, there is plenty out there in the way of free real estate forms,

Diony McPherson

How to paywall your digital media with or without a website

Paywalls are a great way of capturing value from your consumers for your content. Whether you've written an e-book, done some premium research or want to market your band's latest album, a paywall can be an amazing way to capture emails or payments f

Dean McPherson

If you build it they will come... Sometimes loudly and all at once

How launching the Paperform site did not go to plan, and why it turned out to be a great thing. tl;dr Our launch campaign exploded with a promotion deal on appsumo.com that sold thousands of times over, and wrapped up with over 950 up-votes on Produ

Dean McPherson