What do you think of when you hear “presentation”? A Powerpoint presentation? An old teacher at the front of the room trying to navigate the computer? Some mind-numbingly dull work event?
Between high school flashbacks and bland work experiences, presentations—whether you're hosting or attending one—don't exactly make most people jump for joy. But we have news for you: presentations don't need to induce sleep.
The key? Interaction. In this guide, we'll show you how to craft the perfect interactive presentation, so next time it's your turn to present you'll have your audience hanging on your every word.
An interactive presentation is any type of presentation that includes opportunities for increased engagement and interaction with the audience. This often takes the form of a video presentation alongside a slideshow that incorporates original content, charts, real-time surveys and other elements.
Interactive presentations aren't complex. It's not about the craziest transitions, or the most flashy tools—it's about leaving behind static, outdated presentation techniques to create a more personal, engaging experience with your audience.
So why should you take the time to create an interactive presentation when you can just type up a script and recite it into your webcam? Well, because there are range of benefits, including:
Before we get into how to make sure you build the perfect interactive presentation, you've first got to decide what type of presentation you want to run.
Is it formal? Entertaining? A live webinar or a delayed video uploaded to YouTube?Are you speaking to investors, co-workers, or just trying to convince your partner to let you splash out some cash on a new TV?
|Informative||Sharing information in a concise, educational manner. The goal here is to share information without any frills.||An internal sales report presentation given to your colleagues.|
|Instructive||This goes beyond stating facts to delve deep on a specific topic. Folks attend this type of presentation to gain a better understanding about a concept, product or idea.||A presentation onboarding new employees.|
|Persuasive||This presentation type attemps to either sell something to the audience or persuade them to take action.||A startup pitching their idea to investors.|
|Inspirational||Presentations with that aim to inspire action or changed behaviour in the audience. This often involves storytelling and is used to boost morale in the workplace.||TEDTalks are the most clear-cut example of this.|
|Outcome-related||This type of presentation is useful when you need to find a solution to a problem, or decide how to achieve a certain outcome.||Business and government meetings.|
The type of presentation you're running ultimately influences everything from your tone to the kind of language you use with your audience. The presentation type has to align with your goal and what your audience expects.
Whether you’re looking to make your first ever interactive presentation or could use some new ideas for added interactivity in your tenth keynote address, here’s a list to get your ideas flowing.
Before you start putting your presentation together, consider whether you would benefit from adding a co-presenter. Not only does this bring another perspective to the topic, it gives you someone else to play off.
A second host or co-presenter turns a static presentation to an active discussion. All of a sudden people aren't just listening to you speak over Zoom or on a stage—they're watching two people converse, which is much more engaging.
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Co-presenters and guests are best suited to presentations on a specific topic. Let's say you're giving a webinar on how to do market research—you might invite an expert on to discuss their methods and compare and contrast your strategies.
The first few seconds of any presentation can be awkward. But you can make things a bit easier for both you and your audience by making an effort to break the ice.
Giving people a chance to actively engage in the first moments of your presentation is important. It helps build rapport, set the tone for what's to follow, and show that you have created a safe space that encourages audience participation.
If you're working with a small group (say 5-10 people) you can ask audience members to introduce themselves, or break up into groups with a preset discussion prompt. If you're presenting to a larger audience, ask folks to chat in pairs.
Icebreakers can be silly and off-topic or aimed at stimulating a specific idea about the topic you'll be presenting. The strategy you select depends on your presentation style and tone.
Whether you're presenting market research data or giving a motivational speech, all presentations tell a story of some description. However, here we're referring to using an actual story.
There's a reason cavemen and women used to gather around the campfire to listen to people tell stories—they're entertaining. Stories elicit empathy. Weaving a narrative is a great way to get audiences to care about what you're trying to teach them.
The key here is to find a story with a theme that's entertaining and appropriate to the topic and the audience. This could be a personal anecdote or something you've found elsewhere—as long as it ties in to the subject of the presentation.
Most presenters use a slide deck to support their presentation. It's the most basic strategy to add interactivity to your presentation and display information visually. There are three different navigation modes you can use:
Willing to think outside the box? Take a lesson from choose your own adventure books and build some flexibility into your presentation order. Give viewers multiple branching paths or hold a quick opinion poll to let folks choose which section comes next.
Don't worry, your audience doesn't need to (and probably shouldn't) decide the order of everything. But adding just one or two opportunities for viewer choice can make a huge difference in engagement levels.
When something is too easy people get bored quickly. While sitting in an audience might sound like a passive role it's far from it—the best interactive presentations are active experiences.
One way you can do this, particularly in digital presentations, is by hiding pieces of information and visual elements within the presentation itself. This offers a welcome break from clicking through slides or scrolling through a PDF, and is a handy tool for online courses.
Tuck supporting information, infographics and visual aids into hidden windows or tool tips that folks have to track down. By making people work for the information, not only do you keep them engaged, you make it more likely they'll actually retain it.
Polling audience members show them that their opinion matters. It's also a fantastic way to get a gauge on how the presentation is going, and whether folks attending are engaging with the topic.
Use a form builder like Paperform to create polls or quizzes that folks can answer on their smartphones. When they're finished, you can easily display the results onscreen and discuss your findings. It could be something as simple as a quick rating scale:
Not sure what to ask? There's no pressure. You can ask a simple question related to a subject you've covered, capture feedback in real-time, or just break the ice by finding out your audience's favourite pizza toppings.
Don't worry if you're presentation isn't live. You can embed your Paperform into the quiz and include it within your presentation software of choice. Genially and Google Slides both support embeds.
We live in the era of the second-screen experience. The chances are that while you're speaking, folks are simultaneously tweeting, emailing, or operating their entire small business on their phones.
With a branded hashtag linked to your event you can help encourage viewers to share news, thoughts and updates about your presentation. It's a combination of word-of-mouth marketing, event promotion and social interaction all rolled into one.
When done well social hashtags:
When creating an interactive presentation for a digital platform or website (say, for your online course, or YouTube channel), consider adding audio or music. This can be used in two main ways: music to add ambiance and audio as a voiceover or guide.
Audio also helps keep your slides from feeling cluttered, as you can add information that's not displayed in text. You can also use it to add touches of humour (cue sound effects) and to add additional context that may be missing from the visual section of your presentation.
The term props tends to bring to mind cringeworthy images of local stage plays, or washed up magicians pulling fake rabbits out of hats. But hear us out: props aren't all bad. They can actually go a long way to grabbing your audience's attention.
If you're telling a story as part of your presentation, props make excellent visual aids. They can add mystery and intrigue (what is that and why is it there?) and help get a point across in a unique and exciting way.
This TED Talk by neuroanatomist Dr. Jill Bolte Taylor is the perfect example of a well implemented prop. Dr. Taylor wanted to explain the difference between hemispheres in the brain. So what did she do? She brought out a real human brain.
Now you don't have to be as dramatic as Dr. Taylor, however if you are, the audience certainly won't forget it any time soon. For the record: a prop doesn't have to be as crazy as this, it can be something as simple as a whiteboard.
Is there anything more boring than a person on a stage clicking through a page full of bland, white slides? No matter how good the content is, it's about as entertaining as watching paint dry.
The way to combat this is with movement. Transitions, animations and movement of any sort can perk up your audience and make things feel more dynamic. This is super important when you're presenting webinars or any online presentation.
Use GIFs, animate different elements, create smooth transitions between slides, or even experiment with interactive infographics and charts. Finding the right balance can be tricky, but presentation tools like Prezi, Genially and Visme offer templates to give you a guide.
So you've planned and created a stellar interactive presentation and the event went off without a hitch. Your work doesn't end there. It's time to measure whether your presentation was really a success.
You might have your own markers of success—whether people laughed, or followed you on Twitter, or sent you an email saying how smart and attractive you are. That's all well and good, however the best way to measure the success of your presentation is with a post-event survey.
All you have to do is to create a survey loaded with survey questions aimed at helping you gauge the success of your event. The goal is to find out whether people generally enjoyed your presentation and if there's anything you can improve on for next time.
The template below is an ideal example of what your survey should look like. Easy to fill out, to the point and branded to your business. With a tool like Paperform, you can send the survey to attendees via email and analyse results with built-in tools or export them to apps like Google Sheets.
Now you're ready to start your shiny interactive presentation. By implementing these steps, you'll go a long way to ensuring your next presentation isn't a snoozefest. All that's left to do is get to work—happy presenting!
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