13 Best Zapier Alternatives To Automate Your Processes In 2021

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Thierry Maout

Over the past few years, automation has become a common element of every business. What was once considered a niche is now a fast-growing software industry, offering companies more options to automate their processes with high-quality tools.

Using technology to automate processes is a great way for organizations to maximize efficiency by reducing the need for employees to engage in repetitive tasks, and allowing them to focus on what matters most.

But finding the right automation platform for your business can be a challenging, somewhat overwhelming process.

If you've ever looked into automation you'll probably be familiar with Zapier. They were among the first tools in the space, and their name has become synonymous with automation.

However, as the market has been growing over the last few years, quite a few worthy alternatives have appeared, giving businesses of all sizes more options. After all, not every team has the same automation needs (or the same budget to spend).

With that in mind we've put together this guide to over 13 Zapier alternative that you can use to automate your business. You'll find their pros and cons, as well as pricing, to help you find which tool is best for you.

Integromat

Pricing:

  • Free: 1,000 operations, 100 MB data transfer
  • Basic: $9/month for 10,000 Operations, 1 GB Data transfer
  • Standard: $29/month for 40,000 Operations, 20 GB Data transfer
  • Business: $99/month for 150,000 Operations, 70 GB Data transfer
  • Platinum: $299/month for 800,000 Operations, 220 GB Data transfer
  • Custom: Upon quote for 800,000+ Operations, 220+ GB Data transfer

Pros:

  • Intuitive, clean visual editor
  • Allows for all kinds of automation workflows, from simple to complex
  • Has a free plan

Cons:

  • The learning curve is steeper than Zapier's

With it support for both simple and complex automation flows, Integromat is one of the most powerful Zapier alternatives. It has many useful features. but the most distinctive are its visual editor and the fusion of code elements like HTTP/SOAP and JSON, which grant tech-savvy users greater automation capabilities.

Integromat offers a comprehensive free plan for those who are starting out, and has positioned itself as an interesting option to consider if you're ready to go further with your automation efforts.

Automate.io

Automate.io website screenshot

Pricing:

  • Free: 300 Actions, 5 Bots
  • Startup: $49/month for 10,000 Actions, 5 Bots
  • Growth: $99/month for 30,000 Actions, 5 Bots
  • Business: $199/month for 100,000 Actions, 5 Bots
  • Enterprise: $399/month for 500,000 Actions, 5 Bots

Pros:

  • A large number of tasks/month on all plans
  • Complex workflows available on the free plan

Cons:

  • Compared to Zapier, a rather limited number of app integrations available

Serving more than 30,000 organizations worldwide, Automate.io is another major Zapier competitor. In contrast to Zapier, this drag-and-drop platform allows you to program complex workflows spanning across multiple apps. Best of all, this feature is available for all plans, including the free version.  

A huge benefit of using Automate.io is the sheer number of actions users can process. For example, at the price point of $49/month Zapier offers 2,000 tasks. Automate.io offers 10,000. That's no joke. Particularly if you plan to automate processes, such as integrations for email marketing or newsletters that require a lot of repeatable tasks.

IFTTT

IFTT website screenshot

Pricing:

  • IFTTT Standard: Free for 3 applets (IFTTT’s workflows) of your own and the ability to turn on unlimited applets
  • IFTTT Pro: $3.99/month for unlimited applet creation, multi-step applets, faster execution, and customer support
  • IFTTT Developer: $199/year for service with triggers, actions and queries, badge for marketing materials, API performance and health dashboard, and forum support
  • IFTTT Team: "pay as you grow" with access to everything from the Developer plan, embed integrations, a monthly price per connected user, standard analytics, and chat support
  • IFTTT Enterprise: Custom pricing with everything included in the Team plan, unlimited services for products, premium analytics and insights, and Enterprise SLAs with dedicated account management

Pros:

  • Very straightforward
  • Affordable pricing
  • A lot of pre-built templates (“applets”)

Cons:

  • Limited number of apps and integrations

IFTTT (standing for “if this then that”) is a user-friendly automation tool that connects apps using simple conditional statements. These workflows, which IFTTT calls “applets”, range from running your smart home and social media applications to integrating with digital voice assistants.

With its bold UX design, intuitive interface, and ease of use, this platform is perfect for simple automations. However, things are a bit limited once you try to get into more complex workflows. And if an applet isn't already available, creating one from scratch isn't as easy as it is with platforms.

Workato

Workato website screenshot

Pricing:

  • Workato for your business: $10,000/year + recipe pack based on usage
  • Workato for your product: Custom price

Pros:

  • Powerful low-code/no-code workflow builder
  • Massive template library
  • Focus on artificial intelligence to improve processes

Cons:

  • Expensive pricing

Workato is a Zapier alternative designed for enterprises and large corporations to run automation workflows (this time called “recipes”) across multiple departments to help shape the ideal workplace.

Trusted by renowned brands like Slack, Levi's, Zendesk, and Intuit, Workato is one of the biggest players in the automation field. Of course, it comes at a hefty price. With plans starting at $10,000/year, it's a great option - for those who can afford it.

Microsoft Power Automate

Microsoft power automate website screenshot

Pricing:

  • Per-user plan: $15 per user/month
  • Per-user plan with attended robotic process automation (RPA): $40 per user/month
  • Per-flow plan: $500/month for five flows per month

Pros:

  • Ideal for Microsoft power users
  • Poised to see the benefits of Microsoft's research on AI technology
  • Free trial available

Cons:

  • Limited number of apps and integrations

Formerly known as Microsoft Flow, Microsoft Power automate is a great choice for Microsoft users. If you rely on Office 365, OneDrive, OneNote, Teams, or any of the other products and services provided by Microsoft, you’ll be able to connect apps with a single authentication.

On top of this, Microsoft Power Automate has robotic process automation (RPA), a form of business process automation that relies on bots or AI workers. It might not be a platform for everyone, but if you're a Microsoft user that likes to keep things in one place, it's certainly an interesting alternative to Zapier.

PieSync

Pricing:

  • Starter: Starting at $49/month to keep 1000 contacts in sync, with up to two if/then rules per connection
  • Pro: Starting at $59/month to keep 1000 contacts in sync, with unlimited rules per connection, custom field mappings, and more options to segment and filter your syncs

Pros:

  • Two-way syncing features
  • Free trial

Cons:

  • Limited number of apps and integrations available compared to Zapier
  • Somewhat confusing pricing policy

PieSync offers a different approach to automation. It has one particular feature that sets it apart - the ability to sync data between two apps. While Zapier pushes data from one app to another, PieSync allows apps to communicate.

This 'conversational' feature unlocks the ability to do things like version merging or version conflict resolution. While this is awesome functionality, overall, PieSync has fewer integrations than Zapier. On top of that their pricing structure, that scales with the number of contacts you make, can be pretty confusing.

Tray.io

Tray.io website screenshot

Pricing:

  • Standard: $595/month for universal connectors, access to quickstart, and automation templates
  • Standard Plus: $1,450/month for shareable auths, custom connector, shareable components
  • Professional: $2,450/month for environment promotion, connector SDK, roles-based access and SAML 2.0 SSO
  • Enterprise: Custom pricing for on-premise connectivity, log streaming, workspaces, and custom SLA

Pros:

  • Library of 450+ app connectors, universal API connectors, web-hooks, SFTP
  • Free trial available on request

Cons:

  • Expensive paid plans

Positioning itself as a “general automation platform”, Tray.io provides a drag-and-drop interface to build workflows. With a library of 450+ app connectors, it stands out as a viable alternative to Zapier, though it mostly caters to larger companies.

It's also worth noting that Tray.io comes with a hefty price tag - the Standard plan starts at $595/month. With this in mind, it's far to say that Tray.io competes with Zapier mainly in the corporate sector, and isn't an option for small businesses.

Zoho Flow

Zoho flow website screenshot

Pricing:

  • Standard: $10/month for 20 flows per org, 1000 tasks per organization/per month
  • Professional: $25/month 50 flows per org 3000 tasks per organization/per month

Pros:

  • Native integrations with Zoho CRM and QuickBooks
  • Affordable
  • Free trial available

Cons:

  • Limited number of apps and integrations

Part of the Zoho suite, Zoho Flow might easily become one of the favorite apps for Zoho users. Like Microsoft Power Automate functions best for Microsoft users, any Zoho users will benefit from seamless integrations between any products that exist within the Zoho ecosystem.

In addition, Zoho Flow offers a large number of apps, as well as dozens of pre-built workflows to help you get started. With a user-friendly editor, advanced features (like variables and webhook integrations), and a competitive pricing, Zoho Flow is an excellent alternative to consider.

n8n.io

n8n.io website screenshot

Pricing:

  • Free (open-source)

Pros:

  • Free
  • Possible to self-host: the data stays with you

Cons:

  • Technical
  • Limited number of apps available (90+)

N8n is a true outlier in the workflow automation space. As an open-source tool, it allows you to self-host and create elaborate automations. Starting with a no-code editor and a list of available apps, you can then venture into adding JavaScript functions, conditional logic, or custom HTTP requests.

Obviously catering to more tech-savvy users, n8n offers a large range of possibilities without costing a cent. Check out their website and blog for more information, or just try their service - it's free.

Apiant

Apiant website screenshot

Pricing:

  • Basic templates: $69/month, including access to basic templates, ability to connect up to to 2 apps, and 2,500 tasks/month
  • Professional templates: $129/month, including access to professional and basic templates, ability to connect up to to 5 apps, and 20,00 tasks/month
  • Business templates: $189/month, including access to business, professional and basic templates, ability to connect up to to 7 apps, and 40,00 tasks/month
  • Professional: $349/month to use templates and build custom integrations with professional apps, connect up to 10 apps and 150,000 tasks/month
  • Business: $449/month to use templates and build custom integrations with business and professional apps, connect up to 20 apps and 300,000 tasks/month
  • Enterprise: $549/month to use templates and build custom integrations with enterprise, business, and professional apps, connect up to 30 apps and 500,000 tasks/month

Pros:

  • 15,000 available apps
  • Bi-directional sync
  • 15-day trial

Cons:

  • Steep learning curve

Described as a Hybrid Integration Platform (HIP), Apiant allows users to connect apps and systems on the cloud and on-premise. With 50,000 apps available, plenty of pre-built connectors, and no coding required, Apiant has a lot going for it.

However, there's always a downside. Apiant is a bit overwhelming at first - it lacks clarity and has a slightly confusing user interface. Nevertheless, it's an interesting alternative to explore, especially with a 15-day free trial period on offer.

Elastic.io

Elastic.io website screenshot

Pricing:

  • Small: €199/month for access to basic connectors and 1 production workspace
  • Medium: €499/month for access to basic connectors, software developer kit, developer and production workspaces
  • Large: €999/month for access to smart connectors, software developer kit, unlimited developer workspaces, 1 production workspace, real-time flows, and customer support

Pros:

  • Cloud-based and on-premise option
  • 14-day free trial

Cons:

  • Technical
  • Limited amount of connectors for major apps

Another Hybrid Integration Platform, Elastic.io boasts the ability to easily connect to almost any web service, as well as REST, SOAP, ODATA and other protocols. Notable features include multi-tenancy, white-labelling options, horizontal and vertical scalability, and low latency connections.

Elastic.io is a rather unique automation platform, and is best suited for companies concerned with scalability and performance.

Wyzebulb

Pricing:

  • Individual: $15/month for 3,000 tasks/month
  • Startup: $39/month for 10,000 tasks/month, and auto-retry
  • Business: $129/month for 50,000 tasks/month, auto-retry, web conference support and on-demand integrations

Pros:

  • Focus on sales and marketing
  • Affordable and offering a free 7-day trial

Cons:

  • Limited number of apps and integrations

Described as a “marketing and sales automation platform”, this tool helps businesses connect their apps in one place, collect lead data, and synchronize it between apps.

Wyzebulb mightn't have the largest catalogue, but it has over 1,000 apps, including essential cloud applications like like Dropbox, and tools like Slack, MailChimp, Salesforce, and Gmail.

While Wyzebulb is a more minor Zapier competitor, it still provides a decent offering to small businesses or SaaS teams looking to streamline their marketing and lead generation efforts.

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OneSaaS

Pricing:

  • Business starter: $21.85/month to connect any 2 apps and process up to 100 transactions per month
  • Business standard: $33.35/month to connect any 2 apps and process up to 400 transactions per month
  • Growth business: $56.35/month to connect any 3 apps and process up to 800 transactions per month
  • Scaling business: $113.85/month to connect any 5 apps and process up to 2,000 transactions per month
  • Enterprise: $343.85/month to connect any 5 apps and process up to 10,000 transactions per month

Pros:

  • Focus on transaction-based and commerce-related automation
  • Excellent customer support
  • 7-day free trial

Cons:

  • Limited number of apps and integrations
  • Complicated pricing

Focused on supporting app workflows that initiate a transaction (things like quotes, orders, invoices, or receipts), OneSaaS allows users to automate their business across accounting, e-commerce, billing and invoicing. You can even use it for fulfilment and inventory management.

The platform is aimed towards e-commerce businesses, which is a refreshing, albeit niche approach to automation.


As you can see there are many options, ranging from huge platforms offering a large selection of apps and possibilities, to specialized ones that are best suited to specific types of users.

While Zapier is one of the pioneers and leaders in the automation space, the scale of competition is a testament to how diverse the field has become, and just how many choices you have in 2021. It's great news for consumers.

Before committing to one software, be sure to utilize the free trials and try as many tools as possible. It's just a shame there's no automation tool to automate your search for an automation tool... at least not yet. This article will have to do - now good luck!

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