The 16 best Zapier alternatives in 2023

/ 18 min read
Eliza Frakes

Over the past few years, automation has grown from a niche phenomenon to a common aspect of most businesses. And fair enough— after learning you can automate tedious processes with high-quality tools, why would you go back to filling out spreadsheets or sending follow-up emails by hand?

Using technology to automate processes is a great way for organizations to maximize efficiency by reducing the need for employees to engage in repetitive tasks, so they can focus on what matters most.

But finding the right automation platform for your business can be a challenging, somewhat overwhelming process. Zapier was one of the first integration platforms available, and is thus one of the best known, but as the demand for integration and automation has grown, so have the options.

There are loads of Zapier alternatives out there. In this article, we’ll go over 16 of the best, so you can decide which is the right fit for your business.

Summary

  • Zapier is the most well-known name in automation, and has even been called the "Netflix" of integrations. It's undoubtedly a great tool. But there are other options out there with different features, benefits and use cases that might be more suitable for your business.
  • In this post, we cover 16 of the best Zapier alternatives. We think that Make is the single best alternative, as it has a similar number of integrations, and more of a visual interface to help you put integrations together. If you'd like to learn more about how these tools compare, check out our Zapier vs Make blog post.
  • The other tools we include are listed below, with a short description and the starting price. You can also watch the video for a quick summary of the tools listed.
ToolFeaturesPricing
MakeVisual builder, HTTP/SOAP and JSON, huge integration library$9/mo
Pabbly ConnectUnlimited internal tasks, 10,000 external tasks/month, team collaboration$249 one-time payment
CouplerWorkflow automation, scheduled data export, live dashboards24/mo
OutfunnelFocused on marketing/CRM automation, easy setup, multi-step flows$6/mo
IFTTTBuild workflows with simple conditional statements, non-technical$5/mo
WorkatoOrganisation-wide automation, enterprise iPaas leader, no Dev Ops neededOn request
Microsoft Power AutomateAI builder to help quickly setup automations, sync across mobile & desktop$15/mo
HubSpot's Operations HubData cleanup automation, bidirectional sync, custom field mapping$40/mo
TrayExcellent customer support, drag and drop builder, logic helpers$695/mo
Zoho FlowDesign multi-step flows, dynamic no-code builder, pre-built flows$10/mo
N8NFree and open-source, super responsive community, self host-ableFree
ExalateNo-code builder, control data flow on each side, decentralised$95/mo
ElasticLow-code iPaaS platform, intuitive data mapping, flexible and future-proof$199/mo
WyzebulbZero infrastructure required, user segmentation, over 5,000+ flows$15/mo
IntegratelyPre-made templates, similar integration setup to Zapier and Make, great support$19.99/mo
LeadsbridgeTailored marketing integrations, lead sync, audience targeting, offline tracking$22/mo

What is Zapier?

Zapier (rhymes with happier) is an integration platform that allows you to connect your favourite apps and websites without having to code.

By communicating with APIs to transfer data between apps seamlessly, Zapier can automate a huge number of business processes—from sending emails and filing data into a spreadsheet, to connecting with your CRM tools, and countless other typically mundane processes.

It does this by making connections called 'Zaps.' These are like a conveyor belt between two apps that automate any given process. And with more than 3,000 apps to integrate with, it’s likely that there’s a Zap for whatever process you’re looking to automate. (While the terms change, this process works similarly across most automation platforms.)

Zapier, like Kleenex-branded tissues, has become synonymous with automation and integration. But it’s not the only player in the game anymore. If Zapier is too expensive, or doesn’t have the features you need, you’ve got other options.

16 Great Zapier Alternatives in 2023

Don't feel stuck with Zapier if it can't deliver the custom solution you need! Check out these alternatives—they'll help get all your projects completed, from simple to complex.

With their added features and flexibility, you'll have access to a tailored answer that fits exactly what's needed for success.

1. Make (formerly Integromat)

Key Features:

  • Drag-and-drop integration visualiser
  • More than 1,000 app integrations
  • Visually-driven, advanced interface

Pros:

  • Allows for all kinds of automation workflows, from simple to complex
  • Has a free plan
  • Visual interface

Cons:

  • More advanced features can be difficult to learn
  • Free plan is limited

Take the quiz (powered by Paperform) to find out what Paperform and Make can do for your business.

With its support for both simple and complex automation flows, Make (formerly Integromat) is one of the most powerful Zapier alternatives.

It has many useful features, but the most distinctive are its visual editor, and the fusion of code elements like HTTP/SOAP and JSON, which grant tech-savvy users even greater automation capabilities.

Make offers a free plan for those who are starting out, so you can get used to the platform. It’s a great option if you're looking to dive a little deeper with your automation efforts, while remaining on a similar pricing plan to Zapier.

Pricing: Make's free version supports 1,000 ops/month, but for more features, you’ll need to go with a paid plan, starting at $9/month.

2. Pabbly Connect

Pabbly connect homepage(Image Source: Pabbly.com/Connect)

Features:

  • User friendly
  • One-time payment for lifetime usage
  • Internal tasks are free and unlimited

Pros:

  • 3000+ Automation Video Tutorials available
  • Trigger and Internal tasks are free
  • One-time plans for lifetime usage

Cons:

  • No auto-save of workflows
  • No monthly payment option
  • No live chat support

Pabbly Connect is a workflow automation platform with more than 9,000+ customers worldwide. It’s a great tool for team collaboration, and the interface is sleek and easy to understand.

Thanks to its built-in tools, you can create even advanced automations easily, like scheduling, delay, and router. Pabbly Connect also offers unlimited internal tasks, plus 10,000 external tasks/month (like Zapier) at a fraction of the cost.

Pabbly Connect integrates with all of the big hitters, including popular CRM tools, marketing software, payment portals, and form builders.

Pricing: Pabbly Connect offers one-time plans starting from $249. Just pay once and use the application forever.

3. Coupler.io

Screenshot from Coupler.io(Image Source: Coupler.io)

Features:

  • Easy-to-use interface
  • For sending data to Excel, Google Sheets, or BigQuery only
  • Great for small-scale businesses or those with a handful of simple tasks to be automated

Pros:

  • Discounts for non-profits and educators
  • Responsive support with an opportunity of onboarding calls/quick training
  • Collect, share, and analyze data in one place in near real-time

Cons:

  • Only three data destinations
  • No data visualization features

Coupler.io is a basic data integration tool that automatically synchronizes data from dozens of services and platforms with Microsoft Excel, Google BigQuery or Google Sheets. It's a simple, easy-to-use, affordable automation solution if you're looking to automate processes that use those three data destinations (and who doesn't.)

You can use Coupler.io for workflow automation, data backup, scheduled data export, data transfer between platforms, reporting, and creating live dashboards. Because of the simple process and no-code setup, Coupler.io has become popular among product managers, marketers and other non-technical professionals.

Pricing: Coupler.io offers a limited free plan, mostly for those customers looking to try out the product with a handful of automations. The paid plans range from $24/month for Professional to 99$/month for business.

4. Outfunnel

Screenshot from Outfunnel.com(Image Source: Outfunnel)

Features:

  • Specifically tailored to sales and marketing tools
  • Works well with many CRM tools
  • Store and share customer data automatically

Pros:

  • Ideal for sales-marketing workflows
  • Can support deep and complex integrations
  • Integrations are easy to set up

Cons:

  • Fewer app connections available than Zapier
  • No free version available
  • Less multifunctional compared to other tools

Outfunnel is an integration platform tailored for marketers. It syncs sales and marketing data across all your tools, so you can set up automated campaigns and run them automatically based on data changes in your CRM of choice.

Compared to Zapier, the main benefit of Outfunnel is the ease of setup. It takes just one Outfunnel connection between your CRM and marketing automation tool to sync contacts and engagement—whereas it would take 3 or more Zaps with Zapier.

Plus, online web form → CRM integrations work easily for your entire website, whereas with Zapier you’d have to set up a new Zap for every landing page.

Pricing: Outfunnel’s pricing plans start at $6/month for the Lite plan, $19/month for Starter, and $49/month for Growth. Enterprise plans are priced on request.

5. IFTTT

Screenshot from IFTTT.com(Image Source: IFTTT)

Features:

  • Simple integrations completed via “Applets” (comparable to Zapier “Zaps”)
  • Integration options for business processes as well as more personal use
  • Conditional logic statements to help users understand and automate these processes

Pros:

  • Very straightforward
  • Affordable pricing
  • Many of pre-built templates (“Applets”)

Cons:

  • Fewer apps able to integrate (700 vs 3,000 with Zapier)
  • No data visualization or drag-and-drop tools
  • Creating your own templates is challenging

IFTTT (standing for “if this, then that”) is a user-friendly automation tool that connects apps using simple conditional statements. These workflows, which IFTTT calls “Applets”, range from running your smart home and social media applications, to setting up appointments automatically in Google Calendar or bulk converting PDFs to Flipbooks, among many other possibilities.

With its bold UX design, intuitive interface, and easy to use platform, you can use IFTT for myriad automations. The pre-made applets make things particularly easy for non-techies. For more complex workflows, you may need to face the challenge of creating on your own.

Pricing: IFTTT offers a fully free version that supports 5 Applets. If you need more than that, you can upgrade to Pro for $5/month, or Pro+ for $10/month, making it cheaper than Zapier at every level.

6. Workato

Screenshot from Workato.com(Image Source: Workato)

Features:

  • Workato is an Enterprise automation platform, ideal for large businesses with complex workflows
  • 'Recipes' can be predetermined (like Zaps) or made on your own
  • Actions can have multiple steps and conditions
  • Can be used to create chatbots called “Workbots”

Pros:

  • All plans offer unlimited connections
  • “Workbots” offer automation in the communication process via slack and MS teams
  • You can buy “recipes” for processes as you need them

Cons:

  • Expensive compared to other tools
  • No free trial
  • No option for smaller businesses/individual use

Workato is an advanced Zapier alternative designed for enterprises and large corporations to run automation workflows (called 'Recipes') across multiple departments.

Trusted by renowned brands like Slack, Levi's, Zendesk, and Intuit, Workato is one of the biggest players in the automation field, and is a great option for those who can afford the hefty price tag.

Pricing: Available via direct quote.

7. Microsoft Power Automate

Screenshot from Microsoft Power Automate(Image Source: Microsoft Power Automate)

Features:

  • Can complete business process automation, robotic process automation, and digital process automation tasks
  • Like Zapier, it’s intended to streamline repetitive tasks to simplify workflows
  • AI builder feature allows you to create tailored AI solutions for your business

Pros:

  • Ideal for Microsoft users looking to keep data centralized
  • Free trial available
  • Options to create AI-powered solutions

Cons:

  • No data visualization tools or drag-and-drop features
  • Difficult to learn how to use the interface

Formerly known as Microsoft Flow, Microsoft Power Automate is a great choice for any businesses that rely on Office 365, OneDrive, OneNote, Teams, or any other products and services provided by Microsoft.

Microsoft Power Automate (like Workato) has robotic process automation (RPA), a form of business process automation that relies on bots or AI workers to complete specific tasks.

This platform is particularly helpful for those who already use the Microsoft suite, as it communicates effectively with all your favorite Microsoft apps.

Pricing: Microsoft Power Automate plans start at $15/month and go up to $100/month for the most advanced plan.

8. HubSpot's Operations Hub

Screenshot from Hubspot's Operations Hub(Image Source: Hubspot Operations Hub)

Features:

  • Bidirectional data syncing
  • Highly customizable data sorting and sharing options
  • Automatic data quality check and easy fixes to recurring errors

Pros:

  • Unique two-way syncing features
  • Easily connects with other Hubs

Cons:

  • Fewer app integration options
  • All plans are more expensive than Zapier’s

HubSpot's Operations Hub (formerly PieSync) has one particular feature that sets it apart - the ability to sync data between two apps, in both directions. While Zapier pushes data from one app to another, Operations Hub allows you to transfer data from A to B, or B to A.

This 'conversational' bidirectional sync feature can help your team keep all of your data organized and up to date. Plus, Hubspot boasts an automatic data quality check feature, and connects seamlessly with other Hubspot Hubs.

While the functionality is stellar, Operations Hub has fewer integrations than Zapier. On top of that, their pricing structure, that scales with the number of contacts you make, can be confusing and costly.

Pricing: HubSpot’s Operations Hub Starter Plan comes in at $40/month. Professional Plans are $720/month, and Enterprise plans are $2,000/month.

9. Tray.io

Screenshot from tray.io(Image Source: Tray.io)

Features:

  • For large businesses
  • 600+ app connectors to choose from
  • Drag and drop editor

Pros:

  • Advanced automation solutions for large companies
  • Works with cloud-based services
  • Free trial available

Cons:

  • Expensive paid plans price out small businesses
  • Low-code rather than no-code platform makes it tricker for newcomers

Positioning itself as an all-encompassing “integration and automation platform,” Tray.io caters to large companies looking to sync data between cloud-based services. Tray.io uses a drag-and-drop interface to build workflow, and with a library of 600+ app connectors, it holds its own against Zapier’s many 'Zaps'.

All those features come with a serious price tag. It may be a viable alternative to the corporate sector, but not so much for small businesses.

Pricing: The starter plan comes in at $695/month, Standard is $1,450/month, and Professional is $2,450/month. Enterprise pricing is on a per-customer basis.

10. Zoho Flow

Screenshot from Zoho Flow(Image Source: Zoho Flow)

Features:

  • Drag-and-drop interface
  • Actions and triggers are visualized as “decision branches”
  • You can design your own processes using Deluge, Zoho’s scripting language

Pros:

  • Native integrations with Zoho CRM and QuickBooks
  • Affordable pricing
  • Easy to navigate the interface

Cons:

  • A limited number of pre-made integrations (no real comparison to zaps)
  • Must use Deluge (a super niche scripting language) to customize more advanced processes

Zoho Flow is particularly desirable for Zoho users. Zoho users will benefit from seamless integrations between any products that exist within the Zoho ecosystem. It doesn’t have as grand a scale as some of the other options on the list, but if you’re looking for an affordable, simple solution, it may be a great fit.

Zoho Flow offers a large number of apps, as well as dozens of pre-built workflows to help you get started. With a user-friendly editor, and an array of advanced features (like variables and webhooks), Zoho Flow is an excellent alternative to consider, especially for small businesses looking for an integrated suite of tools.

Pricing: Zoho Flow has two plans: Standard for $10/month, and Professional for $24/month.

11. N8n.io

Screenshot from n8n.io(Image Source: n8n.io)

Features:

  • Free and open-source
  • Design your own connections between apps
  • All data and connections belong to you

Pros:

  • Free (like, actually free)
  • Great for tech-savvy folks looking to build their own solutions
  • Self-hosting means your data stays wherever you choose to store it, rather than with a third-party hosting platform

Cons:

  • Highly technical to use and set up
  • Limited customer support and no data visualization tools
  • A relatively limited number of apps to choose from (200+)

N8n is a true outlier in the workflow automation space. As an open-source tool, it allows you to self-host and create your own automations for free. By using their editor and list of available apps, you can make basic connections before venturing into adding JavaScript functions, conditional logic, or custom HTTP requests.

N8n caters to more tech-savvy users, and lacks the customer support that many of the other alternatives offer. But, if you’re willing to learn and do the leg work yourself, N8n offers a large range of possibilities without costing a cent.

Pricing: free

12. Exalate

Screenshot from Exalate.com(Image Source: Exalate)

Features:

  • Decentralized integration platform
  • Both drag-and-drop and scripting modes available
  • Distinct tool admins on each side of the integration

Pros:

  • Completely free version available
  • Bi-directional syncing (like Hubspot’s Operations Hub)
  • Reduced risk of sharing confidential information

Cons:

  • Complex setup and interface
  • Suitable only for specific use cases
  • Unable to connect app-to-app directly
  • Less helpful for small businesses/individuals

Exalate is a highly flexible and secure synchronization platform that works a bit differently to other tools on this list—you download Exalate onto the tool you'd like to use, and give unique admin access to that tool.

This ensures that confidential data isn’t shared between platforms accidentally, and that every admin has complete autonomy over that specific integration. This makes it a helpful tool for businesses with several employees managing integration processes for the team.

Contrary to most other tools on this list, Exalate connects and syncs data to different platforms like Zendesk, Jira and Github (rather than web apps). Used by big names like Dell, Dropbox and HP, it’s a great option for those looking for advanced, secure integrations between tools rather than apps.

Pricing: Exalate offers a limited free plan, with paid plans ranging from $95/month to $295/month.

13. Elastic.io

Screenshot from elastic.io(Image Source: elastic.io)

Features:

  • Hybrid Integration Platform (works with on-premise or cloud-based applications)
  • Geared towards larger businesses and enterprises
  • Can connect with apps and web services

Pros:

  • Cloud-based and on-premise options
  • 14-day free trial
  • Can choose from 3 different products under the elastic.io umbrella, making it more scalable

Cons:

  • Highly technical and difficult to set up
  • Fewer options for smaller-scale businesses
  • “Low code” rather than “no code”
  • Expensive

Elastic.io is a Hybrid Integration Platform that can connect to almost any web service, as well as REST, SOAP, ODATA and other protocols. Notable features include multi-tenancy, white-labelling options, horizontal and vertical scalability, and low-latency connections.

This iPaaS platform uses a visual editor to help you build integrations, and offers a handful of low-code tools for more complex integrations requiring data splitting or conditional logic.

You can probably tell, judging from the amount of tech speak in this paragraph, it’s a more technical and advanced option. You'd be right—it's definitely better suited for companies who are already comfortable in the field.

Pricing: The cheapest plan comes in at $199/month, with the more advanced plans ringing in at close to $1,000/month.

14. Wyzebulb

Screenshot from Wyzebulb.com(Image Source: Wyzebulb)

Features:

  • An integration platform that connects marketing and sales apps specifically
  • Targeted towards ecommerce businesses in particular
  • Smaller scale solution

Pros:

  • Simple solution for sales and marketing integrations
  • 7-day trial
  • Cheaper than Zapier

Cons:

  • Limited number of apps and integrations
  • No visual editing tools
  • Less multifunctional

Described as a “friendly alternative to Zapier”, this tool helps businesses connect their marketing and sales apps in one place, collect lead data, and synchronize it between apps.

Wyzebulb doesn’t have the largest collection of apps to connect with, but it does work with some of the essentials, from cloud applications like Dropbox, to tools like Slack, MailChimp, Salesforce, and Gmail.

While Wyzebulb is a minor competitor to Zapier, it still provides a decent offering to small businesses and teams looking to streamline their marketing and lead generation efforts.

Pricing: Wyzebulb offers a free trial for all plans for 7 days, with their Individual plan starting at $15/month.

15. Integrately

Screenshot from Integrately.com(Image Source: Integrately)

Features:

  • Multi-purpose set-it-and-forget-it integration tool
  • 650+ apps supported
  • Loads of pre-made automation templates to choose from

Pros:

  • Much cheaper than Zapier
  • Connections with 650+ apps
  • Loads of pre-made automation
  • Can use simple conditional logic in plain language to make your own

Cons:

  • No bidirectional syncing
  • No drag-and-drop builder

Integrately is a highly rated integration platform—coming in at #1 on G2’s list of Zapier alternatives. It functions in much the same way that Zapier does: just find the apps you are looking to connect, select or set up automation between the two, and then set it and forget it.

Their 1-click automation feature allows you to select between common apps (like Gmail and Facebook) and set up pre-made automation with—you guessed it—one click. Integrately is all about making automations fast, easy, and affordable.

While you may not be able to complete some of the super customized or advanced automations that others on this list can, hundreds of the most common and helpful automations are possible and easy to do. Plus, it’s a heck of a lot cheaper than a lot of the other more advanced Zapier alternatives.

Pricing: There is a limited free version and paid plans starting at $19.99/month.

16. leadsbridge

Features:

  • Lead Sync to synchronise lead data automatically
  • Target and retarget custom audiences between your CRM and other tools
  • Online-to-offline tracking to get accurate conversion data at any time

Pros:

  • Easy connection between different marketing platforms
  • Great customer support that actually recommends solutions for your needs
  • Built specifically for marketers and advertisers

Cons:

  • Not capable of the broad array of use cases that Zapier is
  • ~380 integrations compared to Zapier's thousands

Unlike many of the other integration platforms on this list, leadsbridge is aimed specifically at marketers and advertisers. It offers highly specific integrations that promise to boost sales, help efficiency in lead generation, and set campaigns on autopilot.

Notably, leadsbridge is an official Facebook Partner, appearing as a third-party integrations provider in its Publishing Tools. Offering great price and value, and a less complex interface than Zapier, it's a good alternative for marketers.

Pricing: There is a limited free version offering 100 leads/month and 1 bridge. Paid plans start from $22/month billed annually, and offer 800 leads/month and 3 bridges.

New Product on the Block

SureTriggers

(Image Source: SureTriggers)

Features:

  • Integration with a wide range of apps, including WordPress and various SaaS platforms
  • User-friendly canvas automation builder
  • Supports scheduling, conditional logic, filters, and more

Pros:

  • Designed to simplify automation, making it accessible even for those with no previous knowledge of automation or coding
  • Compatibility with many well-known apps and WordPress plugins
  • User-friendly interface that makes creating complex automations straightforward

Cons:

  • Relatively new to the market, with a growing but still limited number of automations

SureTriggers is an emerging automation platform that aims to provide an accessible alternative to established players like Zapier. By condensing and simplifying the automation process, it offers an approachable and user-friendly experience without requiring any special technical skills. Utilizing a simple drag-and-drop canvas builder, users can quickly add apps, create triggers, and set up desired outcomes, allowing the application to manage the rest.

Pricing: SureTriggers is currently free during its beta phase, with premium plans to be introduced after the full release.

In its current form, SureTriggers brings a fresh and promising perspective to automation, offering core functionalities that are likely to appeal to a wide audience, from beginners to seasoned automation users.

Start Automating Now

At the end of the day, you know what’s best for your business. Zapier may have been the first one out of the gates, but with the business growing every day, in 2022, your options for integration and automation solutions are anything but limited.

So whether you need a huge platform offering a large selection of apps and possibilities, or a hyper-specialized plan to integrate just a handful of apps, the right plan (for the right price) is out there.

Luckily, many of these options have free trials—so you can dive in and find the integration platform that’s best for you, your wallet, and your business.


About the author
Eliza Frakes
Paperform Contributor
Eliza Frakes is a freelance copywriter. When she’s not writing for the Paperform blog, she’s probably writing a play (or acting in one), swimming in the ocean, or taking her very cute dog on a hike.

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