The Paperform Blog.

9 Best BPMS Tools To Improve Your Work Processes

To help you streamline and manage your business processes, here are nine of our recommended tools.

6 Aug 20 / Alexander Maasik

How To Shape The Ideal Workplace Culture

Here are a few ways your company can shape the ideal workplace culture.

16 Jul 20 / Gabi Theard

How To Sell More: 10 Effective Cross-Selling Examples

Cross-selling is a surefire tactic to increase e-commerce revenue and AOV that's been adopted by man...

15 Jul 20 / Justina Bakutyte

How To Stay Ahead Of The Curve With Competitive Pricing

Learn how to leverage competitive pricing to stay ahead of the curve.

15 Jul 20 / Basak Saricayir

How To Get Your First 10,000 Followers On Instagram Without Spending A Cent

10,000 followers: it’s a major milestone for most brands on Instagram. Here's how you can get there ...

16 Jun 20 / Emma Norris

5 Easy Ways To Increase Your Email Open Rates

Take a look at these five simple, actionable steps that can help improve your email open rates by ef...

11 Jun 20 / Rohan Mendiratta

8 Creative Marketing Strategies For Real Estate Agents In 2020

Here, we break down 8 of the most effective marketing strategies you can adopt to propel your busine...

1 Jun 20 / Daniela Andreevska

Simple Tips For Collecting Lead Data Automatically

A majority of your potential customers come and go, often without leaving a single trace. Here's how...

29 May 20 / Aleksandra Nowak

Local Marketing for Small Businesses: Recession Edition

These strategies are a great resource for any time, but in times of uncertainty, putting your best f...

25 May 20 / Jordan Parkes

7 Crucial KPIs & Metrics To Track For Your eCommerce Store

There’s no such thing as too much data, but there is such a thing as too many metrics. You don’t nee...

21 May 20 / Mac Mischke

4 Reasons Paper Forms Are Stifling Your Workflow

Using paper isn't just bad for the environment, it can be detrimental for your business. That’s beca...

18 May 20 / Nicholas Bouchard

3 Budget-Friendly Solutions for Social Media Market Research

Whether you want to gain a deeper understanding of your target audience or learn more about the gene...

14 May 20 / Iva Anusic

8 Ways Landing Page Forms Accelerate Your Marketing Funnel

We look at 8 examples of web forms that will maximize the reach of your marketing and help your sale...

11 May 20 / Jeff Crohn

300 Orders In 5 Days: How A Local Flower Shop Overcame COVID-19

Dennis Karle breaks down the simple strategy that allowed his client to transform their business and...

3 May 20 / Vrinda Singh

4 Student Engagement Strategies for Your Online Classes

This year, online classes are paving the path for education. Universities have switched to useful on...

9 Apr 20 / Jodie Lee

Creating A Paperless Office: 6 Solutions To Get You Started

Thanks to the evolution of tech, your journey to becoming a paperless office doesn’t have to be a ha...

3 Apr 20 / Tegan Tedd

4 Types of eCommerce Emails To Send To Millennials

There’s always a risk, but plenty of reward if you’re sending out the right emails to your Millennia...

26 Mar 20 / Jake Rheude

How To Start An Online Bakery (Or Move Your Existing Shop Online)

In light of COVID-19, many businesses will increasingly rely on online solutions to make sales. Now ...

25 Mar 20 / Jodie Lee

COVID-19: Social Media Etiquette for Small Businesses

Whether you're running business-as-usual or have paused operations temporarily, there is plenty you ...

24 Mar 20 / Iniobong Eyo

How To Work From Home & Thrive: 7 Tips From Our Remote Team

We share some of our favourite tips and tools to help you feel connected, productive and mentally so...

20 Mar 20 / Vrinda Singh

Supporting Each Other Through COVID-19: Company Update

We want to do everything we can to make this time easier on your business. Here's our plan to help u...

19 Mar 20 / Diony McPherson

How To Evaluate Marketing Campaigns: 5 Tips To Measure Success

To optimize your digital marketing campaigns and achieve the desired results, you need to properly e...

26 Feb 20 / Emma Miller

3 Tips For What To Do After Someone Submits A Form

A new email pops up in your inbox. Someone has submitted a form on your website, asking for more inf...

24 Feb 20 / Sujan Patel

The Most Common Email Marketing Mistakes and How to Avoid Them

Here we uncover the biggest errors that can determine whether subscribers fall in love with your ema...

21 Feb 20 / Andriy Zapisotskyi

4 Ways To Unlock Search Engine Traffic in 2020

Let's explore the trending strategies you can use to unlock search engine traffic in 2020.

18 Feb 20 / AbdulGaniy Shehu

12 Effective Ways to Boost Your Social Media Campaigns In 2020

In this guide, we'll be unpacking some of the best strategies you can use to boost your social media...

28 Jan 20 / Marvellous Aham-adi

How Fast Shipping Gives Your eCommerce Store A Competitive Edge

Fast shipping can be your secret weapon in the competitive world of eCommerce, you just need to know...

17 Jan 20 / Rachel Go

Your Guide To Digitalizing HR Forms

It's time for your HR department to go paperless with digital forms.

16 Jan 20 / Vlad Shvets

How to Build a Sales Pipeline Using Video Marketing

Video is fast becoming one of the most valuable assets for forward-thinking sales organizations. And...

16 Jan 20 / Amir Shahzeidi

Retargeting For eCommerce: 4 Strategies That Actually Drive Conversions

Here's everything you need to know about successful retargeting in 2020.

4 Dec 19 / Jake Rheude

7 Effective Marketing Hacks For Events With A $0 Budget

Learn how to organize amazing events with $0 budget.

5 Nov 19 / Savannah McIntosh

Shopify Forms: 6 Tips To Create A High-Converting Form

We applied psychology, UX principles and marketing tools to give you our 6 top tips for creating use...

24 Oct 19 / Alexandra Sicot-Koontz

Customer Effort Score: How One Simple Survey Can Boost Customer Experience

Measuring CES can help you identify ways to boost loyalty and opportunities to serve your customers ...

21 Oct 19 / Yaakov Karda

39 Best Web Development Tools In 2020

The speed of innovation in the web development space is accelerating every year. In this piece we’ll...

17 Oct 19 / Dean McPherson

How To Use Negative Feedback To Improve Your Product Content

Learn about how negative customer feedback can help you improve your product content in your online ...

17 Oct 19 / Giorgio Carpano

Top Email Subject Lines To Get The Most Out Of Your Form Captures

Learn how to write better email subject lines that will help you convert more subscribers into custo...

9 Oct 19 / Rohan Mendiratta

Introducing Paperform Calculations!

Everything you need to know about our magical new features.

24 Sep 19 / Vrinda Singh

Best Tools For Graphic Designers In 2020

Let’s review the most prominent graphic design tools of 2019, to help you pick the ones best suited ...

29 Aug 19 / Vlad Shvets

Web Marketing For Dentists: 10 Best Ways To Get Clients

Let's take a closer look at some of the marketing opportunities available to dentists - both cosmeti...

16 Aug 19 / Bethany Spence

Everything You Need to Know About Omnichannel Marketing

Omnichannel strategies are one of the hottest trends in digital marketing, allowing companies to cre...

1 Aug 19 / Whitney Blankenship

Hiring Your First Employee: The Ultimate 6-Step Guide

Here’s a foolproof breakdown of how you can find, hire and retain that first employee and set them u...

29 Jul 19 / Vrinda Singh

How to Sell Your Artwork Online: 6 Proven Strategies For A Steady Income

Let’s dive into some foolproof strategies to start selling your art and set up a reliable source of ...

23 Jul 19 / Vrinda Singh

4 Email Newsletter Examples You Want to Steal Today

Here are 4 of the best email newsletters to inspire your own.

19 Jul 19 / Téa Liarokapi

Rebranding Your Business: The 5-Step Strategy For Success

We recently sat down with Hayden Bleasel, Founder of award-winning design studio Jellypepper, to map...

12 Jul 19 / Vrinda Singh

Ultimate Guide To Event Promotion In 2020: 10 Creative Ways To Promote

You've set the date and booked a venue. Now you just need to make sure people show up. Here's how to...

1 Jul 19 / Olga Bedrina

Referral Marketing: 6 Foolproof Strategies For 2020

Here's how you can quickly build a successful referral marketing program with a small budget.

25 Jun 19 / Anastasia Sviridenko

How To Get Clients As A Personal Trainer In 2020: 5 Fast Hacks

Coach Alan Ashley shares his exclusive secrets and tips on getting (and keeping) clients as a person...

21 Jun 19 / Vrinda Singh

SEO vs. PPC: How to Get the Best of Both Worlds in 2020

How do you determine which tactic is better for your online presence? More importantly, can we combi...

19 Jun 19 / Raul Harman

Why an eCommerce Newsletter is Crucial in 2020 (+ 5 Best Practices)

If you’re running a small or medium-sized eCommerce store and not relying too much on email marketin...

11 Jun 19 / Danas Kurlavicius

7 Easiest Ways to Accept Payments Online in 2020

Here are 7 of the most convenient payment methods to choose from for your business.

4 Jun 19 / Vrinda Singh

How To Create a Registration Form in HTML From Scratch

Providing your customers with simple signup and registration forms on your website is essential for ...

28 May 19 / Vrinda Singh

Google Analytics For Beginners: How to Read Reports in 2020

Here we’ll demystify Google Analytics and help you to get the maximum insight out of its sophisticat...

27 May 19 / Vrinda Singh

Business Process Automation: 5 Examples To Implement In 5 Minutes

Business process automation is the use of technology and tools to automate repetitive tasks to save ...

22 May 19 / Vrinda Singh

Survey Response Bias: 3 Most Harmful Biases (& How To Avoid Them)

Completely removing response bias from your surveys is next to impossible, but taking the right step...

16 May 19 / Vrinda Singh

In Conversation With Kyro Samaan, Senior UX Designer at Fox Sports Australia

We asked the Senior UX Designer at Fox Sports Australia some big questions on getting your first bre...

16 May 19 / Vrinda Singh

The 9 Coolest Google Sheets Formulas & Hacks for 2020

Let’s dive into the Google Sheets formulas and hacks that’ll make your life easier, help you find ou...

13 May 19 / Vrinda Singh

8 Simple Tips for Driving Consumer Reviews for Your Small Business

Reviews are becoming increasingly important to the success of your small business, so how can you go...

9 May 19 / Claire Brenner

Customer Satisfaction Surveys: Best Practices for Meaningful Insights

Getting your customers to respond to a survey might seem like a mission, but with the right targetin...

6 May 19 / Vrinda Singh

4 Easy Ways To Test & Validate The Usability Of Your Website Today

For a business, running usability tests is the easiest way to make improvements that are backed by d...

2 May 19 / Vrinda Singh

How to Use Video to Boost Your eCommerce Sales

We’re breaking down a few of the best ways you can start using video to really make an impact on you...

1 May 19 / Hope Horner

10 Hacks to Grow Your Email List Fast & Make Everyone Want to Sign Up

Here are the tactics that can turn bulk up your email list and turn it into a revenue spinning chann...

30 Apr 19 / Vrinda Singh

Best Items to Dropship Based on 2020 Trends & Market Insights

The world of eCommerce is rife with opportunity, but it’s also fiercely competitive. As a digital se...

23 Apr 19 / Vrinda Singh

UX Design Portfolio: 6 Tips to Make Everyone Want to Hire You

With the competition for UX roles getting hotter everyday, your portfolio is a key way to stand out ...

17 Apr 19 / Vrinda Singh

The Art of Surveys: Types of Survey Questions & Their Infinite Uses

No matter what the intention of your survey is, the types of questions you ask have a huge impact it...

15 Apr 19 / Vrinda Singh

Bounce Rate: What It Is & How You Can Reduce Yours

Find out what a bounce rate is, what it means for your site and how you can reduce it.

11 Apr 19 / Stephen Altrogge

8 UX Design Tools You Need to Use

A breakdown of the best tools in the market for UX Designers to create prototypes, measure usability...

11 Apr 19 / Vrinda Singh

How to Get Web Design Clients Fast: The 7 Best Hacks

Landing clients is one of the toughest things an agency or freelancer faces. Here’s how to sell your...

9 Apr 19 / Vrinda Singh

How to Start a Subscription Box Company in 5 Steps: The Ultimate Money-Making Guide

Starting a profitable subscription box company isn't as difficult or expensive as it seems. Here's o...

8 Apr 19 / Vrinda Singh

Designing for Social Media: Tips & Tools for Creating Beautiful Posts Fast

Social media design tips and tools for non-designers. Propel your social media strategy to the next ...

5 Apr 19 / Vrinda Singh

Landing Page Best Practices: 10 Tips to Maximize Conversions

Your landing page is like your first date with a potential customer — creating a good impression is ...

3 Apr 19 / Vrinda Singh

How To Conduct Market Research in 5 Steps: A Definitive Guide

Learn how to conduct market research in 5 steps with this comprehensive guide.

2 Apr 19 / Vrinda Singh

Real Estate Landing Pages in 2020: The Ultimate Guide for High Conversion

As a realtor, the importance of capturing leads and building a database of potential buyers can't be...

2 Apr 19 / Vrinda Singh

Paperform + Process Street: How to Use Zapier to Kickstart Your Client Onboarding Process

Respond quickly and complete all of the necessary steps to deliver a first-class onboarding experien...

9 Feb 19 / Alex Gallia

Landing Your Best Donors: How the Right Landing Page Draws More than Just Donations

Donations are the lifeblood of any nonprofit or charity organization. Here’s how to use the digital ...

21 Jan 19 / Stephen Altrogge

Knowledge is Money: How to Turn Your Passion in a Money-Making Enterprise

Tired of reading articles about the latest internet success story and wonder high they got there. Wo...

14 Jan 19 / Stephen Altrogge

Pay for Play: Why Putting Your Content Behind a Paywall Is the Right Move For Your Website

After a dormant few years, paywalls are once again on the rise. If you’ve ever thought about chargin...

8 Jan 19 / Stephen Altrogge

Paperform Product Roadmap 2019

Here's how we wrapped up Q4 2018, and what's happening with the Paperform platform in Q1 2019. We've...

4 Jan 19 / Diony McPherson

From Idea to Creation to Sale: How to Write an eBook and Sell it on Your Website

If you’ve ever wanted to create an eBook now's the time. Here's what you need to know to create your...

18 Dec 18 / Stephen Altrogge

Event Landing Pages: How to Send Your Attendance Numbers Through The Roof

Similar to lead generation pages, an event landing page serves a singular purpose - to promote a cal...

13 Dec 18 / Stephen Altrogge

3 Significant, Actionable Insights that We Learned from 7K+ Forms

We analyzed 7,193 forms that were created using the Paperform platform. Specifically, we measured th...

6 Dec 18 / Stephen Altrogge

Get Your Marketing Plan in Shape With Our Fitness Marketing Guide

Like any good workout, building your fitness business is hard work. Let’s explore how to create your...

4 Dec 18 / Stephen Altrogge

80 New Paperform Templates Inspired by Real People and Real Results

We're releasing 80 new templates. These templates are all inspired by successful forms made by 26 Pa...

22 Nov 18 / Diony McPherson

Do You Need Leads? Here are 28 Surefire Ways to Get Them

Modern-day lead generation is about offering something of value in return for a chance to pull a pro...

20 Nov 18 / Stephen Altrogge

Your Email List Could Be Your Most Valuable Asset. Here's Why

Too many marketers sleep on the value of their email lists. Used correctly, email marketing can yiel...

13 Nov 18 / Paul Perry

What's Next for Paperform? Check out the Product Roadmap

Check out what Paperform has planned for the next 6 months. Your roadmap to beautiful, powerful for...

9 Nov 18 / Diony McPherson

Selling Online Shouldn't Be Complicated. Here's How To Do It Simply and Easily

In theory, it should be easy to sell products online these days. But if you want a really simple way...

30 Oct 18 / Stephen Altrogge

Funnel Marketing 101: How to Setup a High-Conversion Path to Purchase

Funnel marketing is a systematic process for connecting with potential customers at different points...

16 Oct 18 / Stephen Altrogge

The Traffic Trap: Why Companies Fail to Convert Visitors Into Leads (& Revenue)

More traffic doesn’t equal more leads or revenue. Traffic is just that: traffic. If you want to pe...

9 Oct 18 / Stephen Altrogge

Typeform Alternatives: Typeform vs SurveyMonkey vs Paperform

How do SurveyMonkey and Typeform compare to Paperform? We’re going to stack the three up side-by-sid...

2 Oct 18 / Stephen Altrogge

Video Landing Pages: Stats, Trends, & Examples to Learn From

Before you film your new landing page video, there are some stats and trends you should be aware of ...

27 Sep 18 / Paul Perry

Embedding Google Forms Not Displaying Well? Here’s What to Do Instead

Embedding forms on your website is usually pretty easy. Create the form, copy and paste some code, a...

20 Sep 18 / Stephen Altrogge

How Poor Conversion Rates Cost Marketers Millions of Dollars

Skip to the infographic! We’re not breaking any new ground when we say that your conversion rate ma...

18 Sep 18 / Stephen Altrogge

The 5-Step Real Estate Sales Funnel: How to Build a Lead Generation System that Sells Homes

A real estate funnel is a system that guides visitors through your website, turns them into leads, h...

14 Sep 18 / Paul Perry

Payment Gateway Comparison: Paypal vs Stripe vs Braintree

Thanks to advances in technology, there are now dozens of payment gateways available for you to use ...

10 Sep 18 / Stephen Altrogge

Landing Forms: Why We're Building a New Paradigm to Combine Landing Pages with Forms

We’ve worked tirelessly to create what we like to call “Landing Forms”. From the beginning, our goal...

22 Aug 18 / Stephen Altrogge

Use These 8 Cognitive Biases to Hack Your Conversion Rates by Up to 1,826%

Want to boost your conversion rates? Email pop-ups and limited time discounts are great for the shor...

25 Jul 18 / Stephen Altrogge

You’re Asking All Wrong: 16 Simple Mistakes that Kill Response Rates on Forms, Surveys, & Landing Pages

When users don’t complete your online forms, it’s not personal. There are usually several small mist...

17 Jul 18 / Tyler Hakes

OperationsAlly saves 30 mins per lead using Paperform and ActiveCampaign

Ada Barlatt of OperationsAlly helps small business owners get clear on the technology they need to a...

1 May 18 / Diony McPherson

The 20 Best Online Form Builders for You in 2020

> One of the most frequent questions we get is “How are you different to your competitors?” It’s a f...

5 Feb 18 / Diony McPherson

Get Instant Feedback On Your eCoach Courses With Our New Paperform Integration

We started using Paperform to create surveys and loved it. Now, we’ve integrated it with eCoach so y...

16 Jan 18 / Diony McPherson

You Can Now Integrate Paperform With Over 1000 Apps Using Zapier

One of the reasons we love Zapier so much is that it's a one-stop integration tool - a place where y...

10 Jan 18 / Diony McPherson

How Non-Profit Increased Donations by 500% using Paperform and Zapier

Supporting non-profits is incredibly important to the Paperform Team; we don't consider ourselves "s...

5 Jan 18 / Diony McPherson

See How Digital Mobile Marketing Agency Zirch Save 5k / Month with Paperform and Zapier

UK Based Digital Mobile Marketing Agency Zirch use Paperform and Zapier to save days of work by aut...

20 Dec 17 / Dean McPherson

How Paperform Customers are Using Zapier to Automate Emails and Engage Users with Brilliant Results

We're really excited to be listed as a Top New App by Zapier for 2017 [

14 Dec 17 / Diony McPherson

Using HTML/CSS To Make Stunning Paperform Forms That Do Even More

> We offer HTML/CSS as a feature of our Paperform Agency plan []. These f...

22 Nov 17 / Dean McPherson

A Guide to Using Sections & Logic in the Paperform Editor

What can this post teach me? This post will teach you how to implement logic branching for form ques...

13 Nov 17 / Francis Morris

4 Steps To Find Customers & Get Responses With Paperform

> We love sharing new features with you, but we also want to show you simple and effective ways to u...

25 Oct 17 / Diony McPherson

Why Customer Support is integral to UX

As a developer turned SaaS co-founder, one of the things that really hit me early on is how integrat...

29 Sep 17 / Dean McPherson

Adding Paperform Popups To Your WordPress Site

We recently released the ability to have our web forms [] available a...

6 Jul 17 / Dean McPherson

Why Web Forms Need To Visually Engage, And How To Ensure Yours Do

Chatbots are all the rage right now. A great bot can raise sales or conversion rates dramatically fo...

19 Jun 17 / Diony McPherson

Capture Subscribers In AWeber With Paperform Forms In 4 Simple Steps

AWeber is all about doing email marketing right. They provide an excellent service with a focus on p...

26 Apr 17 / Dean McPherson

The Latest Paperform Updates - April 26, 2017

Read on to learn about new features, tutes, pipelines, use-cases, YT videos, announcements, deals, a...

26 Apr 17 / Diony McPherson

The Latest Paperform Update - April 19, 2017

Read on to learn about new features, tutes, pipelines, use-cases, YT videos, announcements, deals, a...

19 Apr 17 / Diony McPherson

The Latest Paperform Updates (April 11, 2017)

Welcome to our first update post! We'll be including all the nitty-gritty that you need to know abou...

11 Apr 17 / Diony McPherson

Zapier & Paperform Apps are Making it Official!

From day one of launching the Paperform platform, we've been all about enabling you to create beauti...

5 Apr 17 / Dean McPherson

A User's Experience On Integrating The Paperform Platform And Trello With Zapier

What can this post teach me? This post will teach you how to connect Paperform forms to Zapier and t...

5 Apr 17 / Francis Morris

The Best Tips and Tools to Capture Leads with Online Real Estate Forms

> Despite all the advice out there on generating leads for real estate, there isn't much that helps ...

22 Feb 17 / Diony McPherson

How to paywall your digital media with or without a website

Paywalls are a great way of capturing value from your consumers for your content. Whether you've wri...

20 Jan 17 / Dean McPherson

If you build it they will come... Sometimes loudly and all at once

How launching the Paperform site did not go to plan, and why it turned out to be a great thing. tl;...

27 Dec 16 / Dean McPherson