The Formula.

Real-life stories, trends, and strategies to help you grow your business.

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The 10 Best Scheduling Software Options for Small Businesses

Small business scheduling software needs to do more than show open time slots. It should sync your c...

7 starter templates for small business owners

From scheduling interviews to processing team leave, these 7 starter templates make running a small ...

The 8 Best Zendesk Integrations for Customer Support Teams

These 8 Zendesk integrations cover ticket automation, order data, dashboards, and customer marketing...

What Is an Intake Form? A Definition and How-to Guide

An intake form collects everything you need from a new client upfront. Learn what one is, why servic...

The Shoe That Grows, and the movement growing with it

Because International founder and Paperform user Kenton Lee helps lift children out of poverty with ...

The 8 best no-code tools to help build your business

No-code tools are the future of creating applications. Here’s how your business can take advantage o...

What is response bias?

Response bias can throw a real spanner in the works when it comes to getting data from your surveys....

Mastering the art of work and play: a practical guide to a successful workcation

A workcation is a trip to a destination where you can enjoy leisure time while still handling your w...

The best Zapier integrations to simplify your business

Zapier integrations can streamline your business workflows while saving time. Here are all the ways ...

NPO Spotlight: The Ukrainian Volunteers Group

Rodion Salnick never imagined that war would touch his home country. “You never think this could hap...

Introducing the 'Neo' Matrix Field

It's time to enter the Matrix with our long-awaited Matrix question field, which gives you a way to ...

The 30 best Paperform integrations for marketers

Paperform connects natively to Google Drive, Mailchimp, ActiveCampaign, and dozens of other marketin...

Collect feedback in style with the new rating field

Introducing a new, visually engaging way to collect feedback from customers, users, or colleagues.

Transformed: The Story of Paperform’s New Visual Identity

Paperform has a fresh new look! In this post, we give a behind-the-scenes look at the process—from t...

8 Ways to Use Conditional Logic for Smarter Forms

Conditional logic can personalise your respondents’ experience and ditch irrelevant questions. Here ...

A Brand New Image Editor to Revolutionise Your Designs

Our new Image Editor empowers anyone to import, edit and optimise images without leaving Paperform.

Double-Barreled Questions: What They Are and How to Fix Them

A double-barreled question asks two things at once but only allows one answer, quietly wrecking your...

In-depth Review: SurveyMonkey vs. Alchemer vs. Paperform

Looking for the best form builder for your business? In this guide we look at how SurveyMonkey, Surv...

How to Start an Online School (Steps, Delivery Models, and Tools)

Running an online school is a different job to teaching a single course. Here's how to pick a delive...

5 Ways to Simplify the Holidays with Paperform

Maybe the most wonderful time of the year can also be a little… stressful. Luckily, you can use Pape...