Last updated July 2026
Paperform marketing integrations connect your forms directly to the email, CRM, analytics, and project management tools you already use, so submissions turn into action automatically instead of sitting in an inbox. Whether you're a solo marketer juggling every channel or part of a bigger team, integrations are what stop your Paperform data from becoming yet another thing you have to manually copy and paste.
This guide covers what integrations are, how they work, and a detailed look at three of the most-used categories: file management, email marketing, and analytics, including Google Drive, Mailchimp, and ActiveCampaign specifically. We'll also run through 30 integrations across every major marketing category, from CRMs to social media.
TL;DR: Paperform marketing integrations
| Category | What it does | Popular Paperform integrations |
|---|---|---|
| File management | Sends uploaded files and submissions to cloud storage automatically | Google Drive, Dropbox, OneDrive |
| Email marketing | Adds new form respondents to your mailing list or campaign | Mailchimp, ActiveCampaign, ConvertKit, Mailshake, Moosend |
| CRM | Creates or updates contact and deal records from submissions | HubSpot, Salesforce, Pipedrive, Zoho CRM |
| Analytics | Tracks form and page performance in your existing dashboard | Facebook Pixel, Zoho Analytics, Paperform's own Analytics |
| Project management | Turns submissions into tasks, cards, or board updates | Asana, Trello, monday.com, ClickUp |
| Team communication | Notifies your team the moment a form is submitted | Slack, Discord, Microsoft Teams |
What are marketing integrations?
An integration is a bridge between two apps. Once connected, they can exchange data and trigger actions in each other automatically. Marketing integrations are specific to marketing tools, covering everything from managing your email list to posting on social media or pushing lead data to your CRM.
Say someone subscribes to your mailing list through a Paperform. You can set it up so their details land in Mailchimp automatically, with no manual entry required. Now multiply that by every repetitive task in your marketing workflow, and you start to see why integrations matter more the more forms you run.
How marketing integrations work
Integrations typically use APIs (application programming interfaces), the back-end connective tissue built by developers, to exchange data and trigger specific actions between two apps.
There are two types of integrations available on Paperform:
- Direct (native) integrations: A simple, direct link between two applications, like connecting Paperform straight to Google Sheets to add client data to a spreadsheet the moment a form is submitted.
- Third-party integrations: Automation platforms like Zapier and Make connect Paperform to thousands of additional apps without any code. Read our full breakdown of how third-party integrations work if you want the mechanics in more depth.
Direct integrations need no setup beyond connecting your account. Third-party tools require one extra step to forge the connection, but open up a much larger library of apps, including specialised tools like Notion or task managers.
[NEWSLETTER]
Google Drive: save every file and submission automatically
Google Drive is one of the most-connected tools in any marketing stack, and it's also one of the most useful direct integrations you can set up in Paperform if your forms collect files, whether that's design briefs, resumes, or signed contracts.
What it does: Every time someone uploads a file or submits your form, Paperform can push that file (or a formatted record of the submission) straight into a Google Drive folder of your choosing. No more downloading attachments from a notification email and manually filing them.
How to set it up:
- Open your form and go to After Submission > Integrations & Webhooks.
- Select the Google Drive integration and connect your Google account.
- Choose the destination folder and decide whether you want individual files, a combined document, or both.
- Test the action with a sample submission, then click "Finish Setup" to make it live.
Use case: A marketing agency collecting client design briefs can have every uploaded logo, brand guideline PDF, and reference image saved into a client-specific Google Drive folder the moment the brief form is submitted, with zero manual filing.
Mailchimp: turn form submissions into subscribers
Mailchimp remains one of the most common email marketing tools SMBs run, and it's a natural pairing with Paperform for anything from newsletter signups to gated content downloads.
What it does: New form submissions are added directly to a Mailchimp audience, with tags applied automatically based on how someone answered specific questions. That means you can segment your list at the point of signup, not after the fact.
How to set it up:
- In your form's integrations panel, connect your Mailchimp account.
- Map your form fields (name, email, and any custom fields) to the matching Mailchimp merge fields.
- Use conditional logic on your form to apply different tags automatically, for example tagging someone "webinar" if they signed up through a specific landing page.
- Test and activate.
Use case: A content marketer running a lead magnet can tag every subscriber who downloads a specific guide, then trigger a Mailchimp automation sequence that's tailored to that exact piece of content, without building a separate form for every asset.
ActiveCampaign: combine forms with marketing automation
ActiveCampaign pairs particularly well with Paperform when you want more advanced automation than a basic email tool offers, since it combines email marketing, CRM-style contact tracking, and automation in one platform.
What it does: Every new Paperform submission can add a subscriber to ActiveCampaign, apply tags, and kick off an automation sequence, whether that's a welcome series, a lead-scoring workflow, or a re-engagement campaign.
How to set it up:
- Connect your ActiveCampaign integration from your form's integrations panel.
- Map submission data to ActiveCampaign contact fields.
- Set up automation triggers in ActiveCampaign that fire based on the tags or list a new contact lands in.
- Test with a sample submission before publishing.
Use case: A coaching business running a client application form can automatically add every applicant to an ActiveCampaign automation that nurtures them with case studies and testimonials while the sales team reviews their application, so no lead goes cold waiting on a manual follow-up.
Not sure which platform fits your stack? Our ActiveCampaign vs. Mailchimp comparison breaks down the differences in pricing, automation depth, and ease of use.
The rest of the best Paperform integrations for marketers
With thousands of integrations available, here's a rundown across every major category, covering what each one helps you do.
More email marketing integrations
Beyond Mailchimp and ActiveCampaign, Paperform connects to several other popular email platforms:
- Paperform → Mailshake: Add recipients directly to an email marketing campaign.
- Paperform → Moosend: Create or update subscribers automatically from submissions.
- Paperform → ConvertKit: Add and update subscribers, tags, and email sequences.
CRM integrations
CRMs are the brain behind most marketing campaigns, storing customer and lead information and acting as the hub for outreach. Paperform can add and update your CRM records the moment a form is submitted.
- Paperform → Salesforce: Send messages, add contacts, and update records.
- Paperform → HubSpot: Update HubSpot contacts with new submissions.
- Paperform → Zoho CRM: Create or update a record based on form responses.
- Paperform → Pipedrive: Add deals and new people from submission data.
- Paperform → Nutshell: Add or update existing leads, or create a new company.
Analytics integrations
Analytics tools stop you from guessing which forms and campaigns are actually working. Since a dedicated Google Analytics integration page isn't available, the fastest way to track form performance is Paperform's own built-in Analytics Dashboard, which measures view counts, completion rates, and drop-off points without any setup.
- Paperform's Analytics Dashboard: Analyse responses and completion rates natively, with no extra integration required.
- Paperform → Facebook Pixel: Add Facebook Pixel to any Paperform to track custom events like views, purchases, and submissions.
- Paperform → Zoho Analytics: Add and update rows in a Zoho Analytics table when a form is submitted.
Project management integrations
Project management tools exist to keep your team aligned on what needs doing and when. Paperform integrations turn submissions into tasks and board updates automatically, instead of someone manually re-entering the same information twice.
- Paperform → Asana: Create tasks automatically based on form submissions.
- Paperform → Trello: Create cards, lists, or boards from form entries.
- Paperform → monday.com: Upload files, update items, and change values across boards.
- Paperform → ClickUp: Create folders and tasks, track time, and post comments.
Team communication integrations
Keeping a marketing team aligned gets harder the more channels you use. With Paperform's team communication integrations, the right person gets notified the second a form comes in, no manual Slack message required.
- Paperform → Slack: Send messages and reminders to users and channels.
- Paperform → Discord: Assign roles to users and post messages to channels.
- Paperform → Microsoft Teams: Create channels and send messages automatically.
More file management integrations
Beyond Google Drive, Paperform connects to the other major file storage platforms:
- Paperform → Dropbox: Upload files from your forms directly to Dropbox.
- Paperform → OneDrive: Create a new folder or file, or upload a file, when a form is submitted.
Task and to-do list integrations
- Paperform → Notion: Add a new page to a database or insert content directly within existing Notion pages.
- Paperform → Todoist: Add comments, create projects and tasks, and mark tasks complete on submission.
- Paperform → Google Tasks: Create and update task lists when a form is submitted.
Social media integrations
Social platforms still account for a significant share of a typical marketer's day. Global social media usage sat at around 141 minutes a day in 2025, which makes automating the repetitive parts of posting worth the setup time.
- Paperform → Facebook: Post photos or videos submitted in your Paperform to a Facebook page.
- Paperform → LinkedIn: Post a new Company Page update or status when a form is submitted.
- Paperform → Pinterest: Create a new pin when a form is submitted.
Common mistakes to avoid when setting up integrations
- Connecting an integration without mapping fields carefully. A mismatched field (like mapping a phone number to a name field) can quietly corrupt your CRM or mailing list data for weeks before anyone notices.
- Skipping the test submission. Always send a test entry through before publishing an integration live. It takes thirty seconds and catches most configuration errors immediately.
- Stacking too many automations on one form. If a single submission triggers five different integrations, a failure in one can be hard to trace. Start with the two or three that matter most, then expand.
- Forgetting to update integrations after rebuilding a form. If you duplicate or significantly edit a form, double check that field mappings still line up correctly with your connected apps.
FAQ
How do I connect Paperform to Google Drive? Go to After Submission > Integrations & Webhooks in your form, select the Google Drive integration, and connect your Google account. You can then choose a destination folder for uploaded files and submission records, and test the connection before publishing.
Does Paperform integrate with Mailchimp? Yes. Paperform has a native Mailchimp integration that adds new subscribers to your audience and applies tags automatically based on form responses, so you can segment your list at the point of signup.
Can I connect Paperform to ActiveCampaign? Yes, Paperform integrates directly with ActiveCampaign, adding new submissions as contacts, applying tags, and triggering automation sequences you've already built in ActiveCampaign.
What's the difference between a direct integration and a Zapier integration on Paperform? A direct integration connects Paperform straight to another app with no extra tools required, and usually takes a couple of minutes to set up. A Zapier or Make integration routes data through a third-party automation platform, which opens up access to thousands more apps but requires an account with that platform.
Do I need coding experience to set up a Paperform integration? No. Every integration listed here, whether direct or through Zapier and Make, is built to be configured without code, using dropdown menus and field mapping inside the form editor.
Simplify your marketing work with integrations
Marketing a business, whether you're a team of one or thirty, means juggling more moving parts than any one person can track manually. Integrations take the tedious parts of that job, entering data, notifying teammates, filing documents, off your plate.
Connect your first Paperform integration for free and start automating the marketing tasks that are currently eating into your day.
