10 Great Marketing Project Management Tools in 2023

For most business owners, the marketing team is the backbone of the operation. They bring in leads, convert traffic to customers and have the power to make or break a company's public image.

A successful marketing team is built on two pillars: people and customers. This means that how you manage your team is instrumental to the success of your marketing campaigns, and more broadly, the overall success of your business.

But managing any team can be tricky. This is particularly true when it comes to marketing teams, which often juggle multiple projects across a range of different channels and platforms. This is where marketing project management tools come in handy.

What is a marketing project management tool?

A marketing project management tool enables marketing teams to streamline, plan and organize all the steps they’ll need to take to complete a given project. Project management tools usually come in the form of a software or an app which your team can use to increase work efficiency and build a solid, repeatable workflow.

These types of software help organize work, collaborate with team members, and make the task management process simpler and more efficient. Any team could benefit from a set of marketing tools that assist them in keeping everyone on the same page, and tracking the progress of individual projects.

10 great marketing project management tools for marketing teams

There are loads of project management software options to help keep your marketing team on the same page. Here are 10 great ones to keep your marketing team organised, productive and accountable.

1. Notion

For team knowledge management, shared docs and notes.

(Image Source: Notion)

Pricing:

• Notion’s team plan is available for $8/user/month

Notion is a great tool for businesses and marketing agencies alike to access all the information needed to complete tasks easily and efficiently. The interface is like a giant, online corkboard with notes tacked all over, making it easy to understand and use. You can split notes into sections and nest them within one another on the message boards, so the look of your project page doesn’t get too overwhelming as your projects grow.

Notion helps teams stay on track, focus on the essential tasks, and collaborate in-house with other team members to complete daily tasks and projects. It has great functionality as a knowledge management marketing tool and can assist teams in keeping track of project to-do’s in an organised, collaborative way.

Notion is great for improving teamwork because of its collaborative interface, which allows edits, due dates, and sub tasks to be changed and seen in real-time by all members. It's super customisable too, so your team can build its own solution.

Core features of Notion:

• Keep track of tasks in a visually appealing, easy to navigate interface.
• Allows team members to view and edit pages in real time, which makes delegating tasks a breeze.
• Notion's notes feature allows team members to add content in various forms, like checklists or to-do lists, at any stage in the marketing process.
• It assists teams in keeping track of several calendars for various objectives.
• Because it’s so customisable, Notion can almost anything you need it to be.

2. ProofHub

For project management.

(Image Source: ProofHub)

Pricing:

• ProofHub’s Ultimate Control plan is available for $89/month, billed annually. (no per-user fee)

ProofHub is an agile marketing project management software with a handful of cool features to help creative teams work efficiently. It helps with resource management by keeping track of your tasks, files, clients, teams, and spreadsheets from one place. This portfolio management tool can help teams achieve their objectives at a faster rate by increasing team productivity and efficiency.

Like Notion, you can use it as an all-in-one team collaboration and project management solution. You can also use ProofHub for one-on-one and group chats.

Core features of ProofHub:

• It includes Kanban boards (like Trello) and Gantt charts to help you find the best methodology for planning and managing your business affairs.
• Time management system helps members of the team stay on track with deadlines and track billable hours.
• You can make project-specific calendars and customizable calendars for each member of the team to help them stay on top of all ongoing and impending tasks, milestones, and activities.
• With ProofHub’s digital proofing tool, marketing teams can easily streamline their reviewal process by using markup tools to annotate and make changes in designs, docs, and files.
• ProofHub has a note-keeping system that allows you to keep track of crucial information. You can add files to these notes, collaborate with others to gain comments, and much more.

3. Chanty

For team communication and collaboration.

(Image Source: Chanty)

Pricing:

• Chanty’s Business plan is available for $3/user/month.

Chanty is a communication tool that will assist you in staying in touch with your team in a variety of ways. Chanty lets you interact with your team in real-time however you choose, including messages, voice notes, video calls, and voice calls.

Chanty has excellent sorting and filtering options to keep track of communication and work progress, so conversations don't get lost. Its main feature is Teambook, a central hub for all the messages, and tasks related to certain projects. Teambooks are great for marketing teams, as they help get rid of conversations being split over a variety of channels and individual chats.

Core features of Chanty:

• Provides dedicated Teambooks to keep communication organised and track of all of your tasks and their stages.
• Voice notes feature helps send out immediate responses, and is more inclusive for those with disabilities.
• Lets you sort discussions by activity.
• Provides reading markers to increase transparency in your communication.
• Seamless integrations with a number of work tools.

4. MailChimp

For email marketing.

(Image Source: Mailchimp)

Pricing:

• Paid plan starts from $15.80/month for up to 100,000 contacts and 5 audiences.

Mailchimp is a marketing platform that allows businesses to create and deliver email newsletters, signup forms, and event invitations to clients and customers. Marketing teams can use Mailchimp to manage mailing lists, customize email templates, and even automate entire email marketing campaigns.

While it’s not specifically focused on project planning like the other services on the list, Mailchimp is a helpful tool for marketing teams. Having an easy, streamlined way to build your email list and communicate with your audience is a great way to increase your marketing success.

Core features of MailChimp:

• Email templates that have been pre-designed to help you write compelling emails faster.
• Real-time campaign tracking with statistics and analytics to assess your success.
• Marketing teams can easily manage many email campaigns from a single location.
• Users can create a content studio to store data that can be utilised in emails quickly.
• Marketing teams can analyze audience behavior and engagement using integrated analytics tools.

5. DeskTime

For time tracking and workflow management.

(Image Source: DeskTime)

Pricing:

• Plans start at $5.94/user

DeskTime is a fully automated time tracking and productivity software that can help marketers stay on track with marketing campaigns.

This program is used to track time spent working on projects by identifying which URLs and apps you or your team members been using to see track your work and project time.

DeskTime, though helpful for gathering data and staying on top of project timelines, can be a little Big Brother-y if not used well.

It’s best to use this type of software as a way for workers to monitor themselves, rather than as a way for bosses to penalize workers for taking healthy breaks. This is especially true for those who are working from home.

Core features of DeskTime:

• Automatic time tracking to help you track your productivity and project progress.
• Screenshots feature allow account admins to capture employees' computer screens at random intervals of 5, 10, 15, or even 30 minutes.
• Pomodoro timer reminds your team to take a break at regular intervals to restore their productivity levels.
• Marketing teams can easily keep track of their projects and campaigns using DeskTime’s project tracker.
• DeskTime’s Absence calendar allows you to plan your employee absences and manage your human resources better.

6. Ahrefs

For keyword research and SEO metrics.

(Image Source: Ahrefs)

Pricing:

• Ahrefs' Lite pricing plan starts at $99/month

Ahrefs is an SEO toolkit that includes free instructional courses. This web-based platform can assist you in increasing organic traffic to your website by providing tools for link building, keyword research, competitor analysis, rank tracking and full website audits.

In a nutshell: Ahrefs gives your marketing team the tools they need to get higher Google rankings. It's an essential tool for any business who wants to become more visible to their audience (everyone), but is particularly crucial for teams who use content as part of their marketing strategy.

Core features of Ahrefs:

• Site Audit gives your website an SEO check up to help you improve your ranking.
• Site Explorer helps you understand (and go beyond) your competition.
• Keywords Explorer helps you determine what your consumers are looking for, making your marketing more efficient.
• Allows you to gather useful data from the best-performing content in your field.
• The Top Pages feature shows you which pages receive the most traffic as well as how much traffic is sent to competitors' websites.

7. HubSpot

For customer relationship management.

(Image Source: HubSpot)

Pricing:

• HubSpot’s Professional pricing plan starts at $800/month with 2,000 marketing contacts.

HubSpot is an inbound marketing, sales, and CRM platform. HubSpot offers a number of solutions to help digital marketers improve website traffic, convert users into leads, and generate a demonstrable return on investment. Though since it’s at a higher price point, it's more suited to larger businesses.

HubSpot also offers services f or search engine optimization, social media marketing, web analytics, and content management. Its marketing platform has everything you'll need to run successful marketing, sales, content management, and customer care operations.

Core features of HubSpot:

• Comprehensive email marketing tools for audience communications.
• Integrated CRM capabilities for improved client relationship management.
• Traffic and conversion analysis to track of your keywords and rankings.
• Ability to create social media ads to turn website traffic into leads.

8. Asana

For project and task management.

(Image Source: Asana)

Pricing:

• Free for the basic version, $10.99/month for an upgraded business version

Asana is a collaboration tool that helps marketing teams stay on track by streamlining project management. Your team can track projects and view their tasks, due dates, task dependencies, and any comments that supervisors or other team members have made all in one place.

Asana’s platform is organised and easy to use, making it simple to stay on top of team needs, and track progress. In tandem with a communication software like slack, this project management system can help your team check off the assignments on their task list like a pro.

Asana is extremely flexible—if you’re someone who likes to delineate specific, step-by-step guides for your team, you can do so quickly and easily. On the other hand, your Asana board can be as simple as a handful of pinned tasks. You can also turn on notifications, so that you can be sure you won’t miss a beat.

Core features of Asana:

• Comments allow your team to keep communications organised in one spot.
• Intuitive interface makes it easy for anyone to update quickly.
• Attach docs to individual tasks for tracking or approvals.
• Entirely free to get started with reasonable restrictions on features.
• Customisable views, including List, Board and Timeline.

→ Read our in-depth comparison of Asana and Monday.com

9. Basecamp

For project management, organisation and communication.

(Image Source: Basecamp)

Pricing:

• $99/month

Basecamp is a project management and communication platform that can help your marketing departments complete assignments while staying connected as a team.

Basecamp holds all your project management information in one place, making remote work easier. While it’s not as task driven as Asana, where you can see tasks pinned on a shared board, Basecamp focuses on communicating with the team and adding task progress to a shared schedule.

With message boards, to-do lists, file sharing, and calendars that update in real time as team members add their progress, Basecamp is a great solution for teams looking for one app for all their organisation and project management needs.  

Core features of Basecamp:

• Group chat feature allows team members to message each other in real-time.
• Shared schedule makes keeping track of tasks easy.
• Dedicated space to collaborate on files like timesheets or Dropbox links without needing permissions.
• Options to automatically check in with people to encourage collaboration and stay connected while working remotely.

10. ClickUp

For a single app solution for tasks, docs, chat, goals and more.

(Image Source: ClickUp)

Pricing:

• Free for personal use
• Business plans start at $5/month

ClickUp, like Basecamp, aims to consolidate all your relevant project management features and communications into one streamlined platform. Like Asana, you can pin and alter your tasks in ClickUp to keep your team members or stakeholders up to date, and like monday.com, it is a project management tool with CRM capabilities.

In addition to having a task board, ClickUp offers a chat feature, a doc platform for drafting in the app, places to integrate with other apps, and more.

ClickUp targets businesses working on teamwork projects in digital sales, marketing, health, non-profit and anyone working remotely. It has a bright, cheerful interface and is intuitive to use. Plus, it's updated with new features consistently.

Core features of ClickUp:

• Bring your entire workflow into one platform, rather than spreading across multiple.
• Options to colour code for straightforward visual hierarchy.
• Entirely free for personal use.
• Unique goal feature allows team members to set milestones they hope to achieve.

11. EngageBay

(Image Source: EngageBay)

Pricing:

• Free plan
• Basic plan starts for $11.69/user/month, billed annually.

EngageBay is the cloud-based all-in-one Marketing, Sales and Support tool that covers a range of uses. It offers a 360-degree customer view, which gives businesses a more complete understanding of their customers and allows them to do the right thing for each person who visits their website or stores.

EngageBay has an appointment scheduling software (Calendar) that allows businesses to easily schedule appointments with their customers, as well as a helpdesk system designed to help small businesses resolve issues with customers and improve customer service.

The tool includes features such as creating multiple projects, organizing tasks using kanban boards, connecting with clients through one-on-one chats and public groups, time tracking for billing purposes, and free file storage of up to 5 GB.

Core features of EngageBay:

• Assign tasks to team members, as well as set deadlines and priorities.
• Kanban board and visual pipeline reports for all projects.
• A Gantt chart that gives you a clear overview of your project’s progress
• A collaboration tool that allows team members to communicate and share files in real-time.
• Automated workflows that help your team prioritize tasks and enforce workflows for better efficiency.
  

Over to you

A great tool makes the job easier. And while you’re not building a house, the same can be said when it comes to the digital tools you use for marketing.

These tools we've outlined make it easier for your marketing team to collaborate on, manage and complete tasks, so they can work more efficiently to grow your business.

Of course, not every tool will suit every business. We recommend you try at least a couple of tools before committing to your tech stack.