It's easy to add Facebook Pixel to any of your Paperform forms! Follow the instructions below to get started.
Paperform forms send through some standard as well as custom Facebook Pixel events for user's actions. Below is a list of events that are currently supported.
ViewContent - Triggers when the form is viewed.
**InitiateCheckout -**Triggers when the checkout is opened.
Purchase - Triggers when the user submits a form that has a payment.
SubmittedForm - Triggers when the form is successfully submitted.
StartedSubmission - Triggers when the user begins filling out the form.
See this facebook article on how to create custom conversions using events.