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How do I set up Facebook Pixel?

Help Results & Sharing Analytics

Analytics

How do I get analytics working on my embedded form?Analytics aren't working properly on my formCan I export my Paperform analytics?How can I setup Google Tag Manager on my form?How do I access Paperform Analytics?How do I compare my results via date range?How do I add a Google Ads conversion script to my form?How do I set up custom analytics scripts?How do I set up Facebook Pixel?How do I setup Google Analytics?Results and Reporting Guide

It's easy to add Facebook Pixel to any of your Paperform forms! Follow the instructions below to get started.

Setup

  1. Go to the Facebook Pixel tab in Facebook Ad Mananger (https://www.facebook.com/ads/manager/pixel/facebook_pixel). If you don't have a Pixel already set up, follow the prompts to create a Pixel. Once created, copy the Pixel ID.
  2. On your form, go to Configure → Analytics, and paste and save your Tracking ID under the Facebook Pixel section.
  3. You're done!

Events

Paperform forms send through some standard as well as custom Facebook Pixel events for user's actions. Below is a list of events that are currently supported.

Standard Events

ViewContent - Triggers when the form is viewed.

**InitiateCheckout -**Triggers when the checkout is opened.

Purchase - Triggers when the user submits a form that has a payment.

Custom Events

SubmittedForm - Triggers when the form is successfully submitted.

StartedSubmission - Triggers when the user begins filling out the form.

How to use events for conversions

See this facebook article on how to create custom conversions using events.

Related Articles

How do I setup Google Analytics?
It’s easy to add Google Analytics to any of your Paperform forms! Follow these instructions to get started.
How do I set up custom analytics scripts?
We support Facebook Pixel & Google analytics for all our plans, as well as third-party analytic scripts for Pro & Agency plans.
How do I access Paperform Analytics?
Paperform analytics comes with Pro and Agency plans and can be accessed from the submissions page of a form.