It’s easy to add Google Analytics to any of your Paperform forms! Follow the instructions below to get started.
Paperform forms send through some custom Google Analytics events for user’s actions. Below is a list of events that are currently supported.
All events will have a category of “Paperform:ID” where the “ID” is the part at the start of the form’s URL (my-form-id.paperform.co).
The Label will be the title of the form.
The Action will be one of the following;
SubmittedForm - Triggers when the form is successfully submitted.
StartedCheckout - Triggers when the checkout is opened.
StartedSubmission - Triggers when the user begins filling out the form.
In GA4 you can choose to turn these events into conversions directly.
If you are using the legacy Universal Google Analytics, you may want to set up goals for the Paperform events. See https://support.google.com/analytics/answer/1032415?hl=en for details on how to set up goals, in particular look at the section on “Event” type goals. If that is a bit daunting, this article provides a friendlier overview.