How do I add a Google Ads conversion script to my form?

Exclusively available with selected pricing plans, you can add a Google Ads conversion script directly to your form. To set this up:

  1. Sign in to your Google Ads account.

  2. In the top bar, go to Tools & Settings → Measurement → Conversions.

  3. Click the "+" button to add a new conversion event.

  4. Select "Website" for the kind of conversion.

  5. Set up the event as desired (this will be different depending on what you want to track).

  6. On the next page, click "Install the tag yourself."

  7. Copy the "Global site tag."

  8. Open the Paperform editor, then head to Configure → Analytics.

  9. Paste the global site tag under "Page load scripts."

  10. Head back to Google Ads, and copy the "Page load" event snippet.

  11. Switch back to the Paperform editor. The place where you will paste the page load snippet depends on what you want to track as the conversion.

    • Track conversions on page load: Place the snippet straight after the global site tag in "Page load scripts."
    • Track on submission: Place the snippet under "Successful submission scripts."
    • Track on a success page (exclusively available with selected pricing plans): Head to After Submission → Success Pages & Redirects, then create or edit a Dynamic Success Page. Add a custom HTML block to the page, and place the snippet there.