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How can I setup Google Tag Manager on my form?

Help Results & Sharing Analytics

Analytics

How do I get analytics working on my embedded form?Analytics aren't working properly on my formCan I export my Paperform analytics?How can I setup Google Tag Manager on my form?How do I access Paperform Analytics?How do I compare my results via date range?How do I add a Google Ads conversion script to my form?How do I set up custom analytics scripts?How do I set up Facebook Pixel?How do I setup Google Analytics?Results and Reporting Guide

If you use Google Tag Manager to handle your analytics, you can add it to your form using a custom analytics script (Pro and Agency plans).

To add Google Tag Manager (GTM) to your form follow these steps:

  1. If you haven't already created one set up a GTM account and container following these instructions from Google.
  2. Once you have a GTM container setup at tagmanager.google.com navigate to Admin → Install Google Tag Manager

  1. Open your form in the editor and navigate to Configuration → Analytics and find the "Page load scripts" section.
  2. Copy the two code snippets from the install page of GTM.

  1. Paste them in your form's "Page load scripts" section.

  1. Any tags and triggers you have set up in GTM should now run on your form.