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How can I setup Google Tag Manager on my form?

Help Results & Sharing Analytics

Analytics

How do I get analytics working on my embedded form?Analytics aren't working properly on my formCan I export my Paperform analytics?How can I setup Google Tag Manager on my form?How do I access Paperform Analytics?How do I compare my results via date range?How do I add a Google Ads conversion script to my form?How do I set up custom analytics scripts?How do I set up Meta Pixel (formerly Facebook Pixel)?How do I set up Google Analytics?Results and Reporting Guide

If you use Google Tag Manager to handle your analytics, you can add it to your form using a custom analytics script (Pro and Agency plans).

To add Google Tag Manager (GTM) to your form:

  1. If you haven't already, follow Google's instructions for setting up a GTM account and container.

  2. Select the container in your Google Tag Manager account, then navigate to Admin → Install Google Tag Manager.

    Screenshot of the "Admin" page in Google Tag Manager, with the option "Install Google Tag Manager" highlighted on the right side.

  3. Back in the Paperform editor, navigate to Configure → Analytics, and find the "Page load scripts" section.

  4. Copy the two code snippets from the install page of GTM.

    Screenshot of the "Install Google Tag Manager" page, with two sets of code to copy.

  5. Paste both of them into your form's "Page load scripts" section.

    Screenshot of the Paperform editor, under Configure → Analytics. Both codes from the previous image appear one after another in the "Page Load Scripts" space.

  6. Any tags and triggers you have set up in GTM should now run on your form.

Related Articles

How do I access Paperform Analytics?
Paperform analytics comes with Pro and Agency plans and can be accessed from the submissions page of a form.
How do I set up Google Analytics?
It’s easy to add Google Analytics to any of your Paperform forms! Follow these instructions to get started.
How do I add a Google Ads conversion script to my form?
Copy the script from your Google Ads account, then paste it in your form's page load scripts.
How do I set up Meta Pixel (formerly Facebook Pixel)?
Add the Pixel ID to your form under Configure → Analytics → Facebook Pixel.
How do I set up custom analytics scripts?
We support Facebook Pixel & Google analytics for all plans, as well as third-party analytic scripts for Pro & Agency plans.
How do I get analytics working on my embedded form?
Having trouble with analytics on your embedded form? This troubleshooting article has some easy steps you can take to resolve common issues.