How do I access Paperform Analytics?

Users with selected pricing plans can access built-in Analytics from a form's Submissions page. We also support Google Analytics, Facebook Pixel, and custom analytics scripts.

Accessing analytics

From your Dashboard, click the the "Results" button next to a form to view the Submissions page. Then, select the "Analytics" tab.

Screenshot of the Analytics tab of a form's Results. "Analytics" is selected on the right-side menu, and a graph covers most of the page.

What you can see

After specifying the device type and date range, you can choose from the following types of user behaviour to examine.

Views: the number of times the form has been viewed.
Viewers: the number of people who have viewed the form.
Started: the number of times the form has started being answered.
Submitted: the number of times the form has been submitted.
Completion Rate: the percentage of people who began answering the form and submitted it.
Total Sales: the total amounts paid in either Live or Test Mode.

Drop-off Questions

If your form has received any partial submissions in the last 30 days, you'll see a breakdown of which questions users were answering when they abandoned the form.