The Formula.

Real-life stories, trends, and strategies to help you grow your business.

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4 Boys, $2 Million: A Reflection on 5 Years of Paperform

I couldn't let Paperform's five year anniversary go by without reflecting on how much we've grown, b...

Introducing a New Integration with Adobe Creative Cloud

With our new Adobe Creative Cloud integration, it's easier than ever to maintain brand consistency a...

How to Improve Customer Experience (and Why It's Important)

Paperform is often the first tool businesses use to collect the feedback that drives a better custom...

Why Putting up a Paywall Is the Right Move for Your Content

A paywall is a barrier that blocks access to content until a visitor pays or hands over an email add...

How to Respond to Negative Feedback and Turn It Into Growth

Negative feedback is hard to hear, but ignoring it costs more than listening. Here is a practical fr...

In-depth Review: Typeform vs. Google Forms vs. Paperform

In this guide, we compare and contrast the features of three of the best form builders on the market...

110 Online Course Ideas (With Real-Life Examples for Inspiration)

Want to start your own online course? We've curated a colossal list of 110 online course ideas, plus...

Event Landing Pages: How to Drive Registrations, Ticket Sales, and Sign-Ups

An event landing page needs to do more than look good. It has to handle registrations, ticket tiers,...

How to Add a Contact Form in WordPress

With Paperform's WordPress plugin you can add a beautiful contact form to your WordPress website in ...

Conquering Conflict with Creativity

We sit down with Ruth Daniel, CEO and Artistic Director of In Place of War, to discuss their cause a...

A New Dream for Humanity: A Conversation with Mario Trigueros

We sit down with Mario Trigueros, the Managing Director of Pachamama Alliance, to discuss their caus...

Customer Retention: 8 Strategies That Build Loyalty & Boost Profits

Learn how you can increase your customer retention rate to boost your profits, cut costs and build a...

16 Customer Service Interview Questions to Ask (From Paperform's Own Customer Success Team)

The exact customer service interview questions Paperform's Customer Success Lead uses to hire, plus ...

The Marketing Research Process Explained in 6 Steps

Market research runs on surveys more than any other tool. This 6-step process shows how to build one...

Real Estate Landing Pages: How to Build 4 High-Converting Pages in Paperform

A step-by-step guide to building the 4 real estate landing pages that actually convert, home valuati...

How to Make a Stunning One-Page Website with Paperform

Looking for an alternative to traditional websites? In this post we'll show you how to create a one-...

How to Create an Incident Report (Best Practices & Templates)

An incident report records what happened, when, and who was involved after a workplace accident, nea...

How Blutentraume Tripled Sales and Overcame COVID-19

Dennis Karle breaks down the simple strategy that allowed his client to transform their business and...

What to Do After a Form Submission: A Step-by-Step Guide

A new email pops up in your inbox. Someone has submitted a form on your website, asking for more inf...

Google Analytics for Beginners

Here we’ll demystify Google Analytics and help you to get the maximum insight out of its sophisticat...