Retail Omnichannel Strategy Stakeholder Interview

Transform Your Retail Strategy with Comprehensive Stakeholder Insights

In today's retail landscape, a seamless omnichannel experience isn't just a competitive advantage—it's a customer expectation. Whether you're integrating your brick-and-mortar stores with e-commerce platforms, launching click-and-collect services, or unifying your inventory across channels, gathering stakeholder insights is the critical first step to building a strategy that actually works.

This Retail Omnichannel Strategy Stakeholder Interview template helps retail leaders, operations managers, and transformation teams capture detailed input from internal stakeholders across customer service, inventory management, technology, staffing, and brand consistency. Instead of scheduling endless meetings or chasing down feedback via email chains, this structured interview form ensures you gather consistent, actionable insights from every department that will be impacted by your omnichannel initiatives.

Why stakeholder research matters for retail transformation

Omnichannel strategies touch every corner of your retail operation. Your store managers understand real-time inventory challenges. Your customer service team knows where the experience breaks down. Your IT department can identify system integration constraints. And your merchandising team needs to maintain brand consistency across every touchpoint—from Instagram to in-store displays.

Without structured stakeholder input, retail transformations often stumble over preventable issues: technology that doesn't integrate with legacy POS systems, staffing models that can't support BOPIS fulfillment, or brand experiences that feel disconnected across channels. This interview template helps you identify these roadblocks before they derail your strategy, while surfacing opportunities that only your front-line teams can see.

Perfect for retail operations, transformation teams, and consultancies

This template is designed for:

• Retail operations leaders planning omnichannel expansions or digital transformations
• Strategy and planning teams conducting internal research for new initiatives
• IT and technology directors gathering requirements for system integrations
• Retail consultants and agencies working with clients on omnichannel roadmaps
• Merchandising and brand managers ensuring consistency across channels
• HR and operations managers planning for new staffing models and training needs

Whether you're a regional boutique chain, a national department store brand, or a specialty retailer exploring your first unified commerce platform, this interview framework adapts to your specific transformation goals.

What this template captures

The form is structured around the five core pillars of successful omnichannel retail:

Customer Service & Experience: Understanding current pain points, channel preferences, common customer requests, and service level expectations across online, in-store, mobile, and phone touchpoints.

Inventory Management: Identifying stock visibility needs, fulfillment challenges, return and exchange processes, and the systems currently in place for tracking inventory across locations.

Technology Requirements: Documenting existing systems, integration priorities, data access needs, mobile capabilities, and technical constraints that will shape your implementation roadmap.

Staffing Considerations: Gathering input on current workforce capabilities, training gaps, role evolution, scheduling flexibility, and the skills needed to support omnichannel operations.

Brand Consistency: Ensuring messaging, visual identity, customer communications, and service standards remain cohesive whether a customer shops online at midnight or walks into a store on Saturday afternoon.

Built for real retail workflows

This isn't a generic survey—it's a structured discovery tool that respects your stakeholders' time while capturing the depth of insight you need. Conditional logic reveals follow-up questions based on priorities identified, and open-ended sections give stakeholders room to share specific examples, edge cases, and creative solutions from their day-to-day experience.

Once submitted, responses flow directly into your workspace where you can analyze patterns with AI Insights, compare perspectives across departments, and build a stakeholder-informed roadmap that has buy-in from day one. You can export findings to share with leadership, feed into planning tools via Stepper workflows, or use as the foundation for vendor RFPs and technology selection.

Automate your retail research workflow with Stepper

Take your stakeholder research further by connecting this form to Stepper, Paperform's AI-native workflow automation platform. When a stakeholder submits their interview, Stepper can automatically:

• Route responses to the right project leads based on department or priority areas
• Compile insights into a central planning document or project management tool
• Schedule follow-up interviews for stakeholders who flag critical issues
• Update stakeholder databases and keep your transformation team in sync
• Create summary reports that highlight themes and priorities across all interviews

By automating the post-interview workflow, your team spends less time on administrative coordination and more time acting on the insights that will make your omnichannel strategy succeed.

Designed for retail, built for flexibility

Every retail organization has unique priorities and constraints. This template provides a comprehensive starting point that you can customize to match your specific transformation scope—whether you're focused on a single channel integration, a complete unified commerce overhaul, or exploring emerging retail technologies like AR try-ons or AI-powered personalization.

The doc-style editor makes it simple to add your logo, adjust brand colors, include specific questions about your technology stack, or remove sections that aren't relevant to your project. You can embed the form into your intranet, send it via email to remote stakeholders, or share a link during planning kickoff meetings.

With Paperform's professional form builder trusted by retail brands worldwide, you'll gather stakeholder insights that look as polished as your customer-facing experiences—building confidence in your transformation process from the very first touchpoint.

Start your omnichannel strategy on the right foot with insights from the people who know your retail operations best. This stakeholder interview template ensures every voice is heard, every concern is captured, and your transformation roadmap is built on a foundation of real operational intelligence.