Wholesale Distributor Evaluation Form

Running a successful retail business depends heavily on reliable wholesale distributors. Whether you're evaluating current suppliers or vetting new ones, having a structured evaluation process ensures you partner with distributors who meet your operational needs and support your growth.

This Wholesale Distributor Evaluation Form helps retail businesses systematically assess supplier performance across critical dimensions: inventory accuracy, order fulfillment speed, product variety, pricing competitiveness, and return policy flexibility. By collecting detailed feedback from your purchasing team, warehouse staff, and management, you'll gain actionable insights into which distributors consistently deliver value and which relationships may need renegotiation or replacement.

Who should use this form

This template is ideal for:

• Retail store owners managing multiple supplier relationships
• Procurement managers conducting quarterly or annual supplier reviews
• Wholesale buyers comparing potential new distributors
• Operations managers tracking fulfillment and logistics performance
• Inventory managers monitoring stock accuracy and availability

Key evaluation areas

The form covers essential supplier performance metrics including order accuracy, delivery timeliness, product quality, communication responsiveness, pricing transparency, minimum order requirements, and flexibility with returns or exchanges. It also captures overall satisfaction and recommendations for continued partnership.

Streamline supplier management with Paperform

Built on Paperform, this evaluation form offers professional design, conditional logic to ask relevant follow-up questions, and seamless integration with your existing tools. Connect responses to Google Sheets or Airtable for trend analysis, trigger Slack notifications when critical issues are flagged, or use Stepper (stepper.io) to automatically route poor evaluations to your procurement team for immediate follow-up and supplier communication.

With Paperform's calculation features, you can even build weighted scoring systems to rank distributors objectively. The form works beautifully on any device, ensuring your team can submit evaluations from the warehouse floor, office, or while on buying trips.

Trusted by retail businesses worldwide and backed by SOC 2 Type II compliance, Paperform gives you the professional supplier evaluation system you need without the complexity of enterprise software.