Product Naming Project Brief

Streamline Your Product Naming Projects with a Professional Brief Template

Naming a new product is one of the most critical decisions in brand development—get it right, and you create instant recognition and emotional connection. Get it wrong, and even the best product can struggle to find its place in the market.

This Product Naming Project Brief template is designed for marketing teams, brand agencies, product managers, and consultants who need a structured approach to product naming initiatives. Instead of scattered emails and disconnected documents, you get a single, comprehensive brief that captures every critical dimension of the naming process—from strategic brand alignment to legal trademark screening and consumer validation.

What makes this template essential for naming projects

The template guides stakeholders through the full spectrum of naming considerations: defining brand positioning and values that the name must reflect, specifying linguistic requirements across target markets, outlining trademark and domain availability screening, designing consumer testing methodology, mapping stakeholder approval workflows, and planning launch preparation activities.

By using Paperform, you create an on-brand brief experience that feels professional from the first question. Conditional logic ensures that the right follow-up questions appear based on project scope, while calculation fields can help estimate timelines and budgets. When submitted, responses can flow directly into your project management tools via Stepper, triggering kickoff tasks, assigning team members, and keeping everyone aligned from day one.

Built for the way naming projects actually work

Whether you're an internal brand team launching a product line extension, an agency managing multiple client naming engagements, or a consultant coordinating cross-functional stakeholders, this template adapts to your workflow. It's structured to capture the strategic intent, creative constraints, research requirements, and approval gates that determine whether a naming project delivers on time and on brand.

The form works equally well for naming consumer products, B2B services, sub-brands, or corporate rebrands—providing the flexibility to tailor questions while maintaining consistency across all your naming briefs. And because it's Paperform, you can embed it on your site, send it as a standalone link, or integrate it into a broader project intake system with full payment, booking, and workflow automation built in.