Home Services Marketplace User Research Form

Understanding Your Home Services Marketplace Experience

Finding the right home service provider can be challenging. Whether you're looking for a plumber, electrician, cleaner, or landscaper, you need confidence in your choice. This home services marketplace user research form helps platforms understand what makes homeowners feel confident when booking services online.

Why This Form Matters for Home Service Platforms

Home services marketplaces need deep insights into the homeowner journey—from browsing providers to hitting "book now." This template captures crucial feedback on:

• Provider selection confidence: What information helps users trust a service professional?
• Pricing comparison clarity: Are costs transparent enough for informed decisions?
• Service description effectiveness: Do listings communicate value clearly?

Built for UX Researchers and Product Teams

Whether you're building the next TaskRabbit, Thumbtack, or Angi, understanding user behavior is essential. This form is designed for:

• UX researchers conducting discovery interviews with homeowners
• Product managers validating marketplace features and flows
• Design teams testing new booking experiences
• Marketplaces optimizing conversion rates and user trust

From Research to Action with Paperform + Stepper

Paperform makes user research effortless with its document-style editor and conditional logic. Collect rich qualitative feedback alongside quantitative ratings, then use Stepper to automate your research workflow—route responses to your research repository, trigger follow-up interview invitations for qualified participants, or push insights directly into Notion, Airtable, or your product management tools.

With Paperform's AI Insights, you can quickly summarize themes across dozens of responses, identifying patterns in what drives booking confidence without manually reading every submission. This template helps you move from raw feedback to actionable product improvements faster, so you can build a marketplace homeowners actually trust and use.