Launch Your Customer Co-Creation Program with Confidence

Building products and services alongside your customers isn't just smart business—it's essential for modern innovation. This Customer Co-Creation Program Launch Kickoff Form gives product teams, innovation managers, and customer success leaders everything they need to recruit the right participants, define engagement models, and establish clear frameworks for ideation through to recognition.

Whether you're launching a customer advisory board, a beta testing community, or a full-scale innovation partnership program, this template helps you capture critical information upfront so your co-creation initiative starts strong and stays organized.

Why Paperform for Co-Creation Programs?

Paperform makes it easy to design professional, on-brand recruitment and kickoff forms that convert interested customers into engaged participants. With conditional logic, you can tailor questions based on participant interests and expertise, while calculation fields help you score and prioritize applications automatically.

Once submissions arrive, use Stepper to automate your participant onboarding workflow—send welcome emails, add participants to your CRM or community platform, schedule kickoff calls, and trigger task assignments to your team. This keeps your co-creation program moving efficiently without manual work.

Perfect for SaaS, Product Teams, and Innovation Leaders

This template is ideal for SaaS companies, product managers, customer success teams, UX researchers, and innovation consultants looking to formalize customer collaboration. It works equally well for B2B and B2C businesses that want to involve their most engaged users in shaping the future of their offerings.

By gathering structured information about participant motivations, availability, expertise, and preferred engagement styles, you'll be able to design a co-creation experience that respects everyone's time while maximizing creative output and genuine partnership.