Company Brand Ambassador & External Communication Survey

Build a Stronger Brand Through Employee Advocacy

Your employees are your most powerful brand ambassadors. When team members share content, speak at events, or represent your company externally, they amplify your reach and build authentic trust with audiences. But without clear guidelines and accessible resources, even the most enthusiastic advocates can feel uncertain about how to represent your brand effectively.

This Company Brand Ambassador & External Communication Survey helps you understand how well your employees understand brand representation guidelines, what barriers they face when sharing content or speaking on behalf of the company, and who's interested in taking a more active role in your brand advocacy program.

Perfect for growing businesses and HR teams

Whether you're a marketing team launching a formal ambassador program, an HR department assessing communication clarity, or leadership looking to empower employees as thought leaders, this template gives you the insights you need. Use it to:

• Gauge brand guideline clarity across departments and seniority levels
• Identify enthusiastic advocates ready to participate in speaking, content sharing, or social amplification
• Uncover resource gaps in brand assets, templates, or communication tools
• Measure social media comfort levels and training needs
• Inform ambassador program design based on actual employee interests and concerns

Automate your brand advocacy workflow with Stepper

Once you've collected responses, use Stepper to automatically route high-interest employees into nurture sequences, send personalized training resources based on their comfort levels, or notify your marketing team when someone requests speaker opportunities. Build workflows that turn survey insights into action without manual follow-up.

Trusted by HR teams, marketing departments, and internal communications professionals, this Paperform template makes it easy to measure brand advocacy readiness and build a program that actually engages your people. Start strengthening your employer brand from the inside out.