Beauty Salon Booking App Customer Research Form

Make your beauty salon booking app work beautifully for your customers

If you're building or refining a beauty salon booking app, understanding what your customers actually need is everything. This Beauty Salon Booking App Customer Research Form helps you gather real insights about service menu clarity, stylist selection preferences, and how customers want to manage their appointments.

Whether you're a salon owner exploring app development, a UX designer conducting user research, or a product team validating features, this template makes it simple to collect structured feedback that drives better design decisions.

What you'll discover with this template

This research form walks participants through their current booking habits, asks about their preferences for browsing services and choosing stylists, and explores what appointment flexibility features matter most. You'll learn which information customers need upfront, how they prefer to select their stylist, and what would make rescheduling or canceling easier.

The feedback you collect will help you:

• Clarify your service menu so customers understand exactly what they're booking
• Design a stylist selection flow that matches how people really choose
• Build appointment management features that reduce no-shows and support requests

Built for beauty professionals and product teams

This template is perfect for salon owners, beauty brands, app developers, and UX researchers working in the beauty and wellness space. The questions are designed to be friendly and conversational while capturing the specific details you need to improve your booking experience.

Take it further with automation: Once you've gathered responses, connect this form to Stepper to automatically organize feedback by theme, flag high-priority issues, or notify your product team when certain patterns emerge. You can also sync responses to Airtable, Notion, or your project management tool to keep insights accessible across your team.

Paperform makes customer research feel less like a survey and more like a conversation. With conditional logic, you can show follow-up questions based on previous answers, and the doc-style editor lets you add context, images, or examples wherever they're needed. Plus, with over 30,000 templates and SOC 2 Type II compliance, you're building on a platform trusted by 500K+ teams worldwide.