Typeform vs SurveyMonkey vs Paperform: A Full Comparison

/ 12 min read
Jack Delaney

Apart from caffeine and the ricotta concoction they put inside cannoli, the most important resource humans have is time.

Unfortunately, whether you run a global enterprise or a small business with your mates, it takes plenty of time to properly research and compare business tools.

Let's face it. When we're looking for products most of us head straight to our Google overlords. But with so many options, it can be hard to decide what's the right choice for you.

When it comes to finding the best form builder we want to make the process as easy as putting your pants on in the morning. That's why we've created this approachable guide to three of the most popular form builders on the market.

You'll be able to weigh up the pros and cons, as well as get an idea of the features, functionality, user experiences and major differences between Typeform, SurveyMonkey and Paperform. Let's dive straight in.

Quick Feature Comparison

Comparing Typeform vs SurveyMonkey vs Paperform is kind of like comparing Ford, Ferrari and Lamborghini. Sure, they're all car brands, but they offer different things for customers with different needs.

The same applies to online forms. Typeform excels at making short surveys and questionnaires with fantastic design. It offers a unique, immersive experience that makes forms feel more like conversations.

Where Typeform masters delivering one question at a time, SurveyMonkey is a global leader in survey software, specialising in helping you create surveys of any type.

But just as you wouldn't use a Ferrari to go four-wheel driving through the outback, you wouldn't use Typeform for longform questionnaires or SurveyMonkey to build a landing page.

You can do both with Paperform, the versatile form builder that makes it easy to make something as unique as you are. In minutes you can make beautiful online forms, payment or product pages without a lick of technical knowledge.

Check out the table below to get a clearer idea of the features of each product.

SurveyMonkey Typeform Paperform
Best For Creating surveys that collect comprehensive insights. Creating surveys and questionnaires that display one question at a time. Creating fast, versatile, and visually beautiful forms, surveys, and questionnaires of all kinds.
GetApp Rating 4.7 4.7 4.9
GetApp Customer Support Rating 4.4 4.4 4.9
Export Results To CSV Yes Yes Yes
Custom Fonts Yes Yes Yes
Custom Colours Yes Yes Yes
Custom HTML Yes No Yes
Custom CSS No No Yes
Insert Images & Videos No Yes Yes
Access Partial Form Submissions Yes No Yes
Automated Emails Yes Yes Yes
Question Logic Yes Yes Yes
Multi-page Forms Yes No Yes
Payment Collection Yes Yes Yes
Google Pay Integration No No Yes
Automated Tax No No Yes
Coupon Fields Yes Yes Yes
Webhooks Yes Yes Yes
Automatic Save & Resume For Responses Yes No Yes
URL Customization Yes Yes Yes
Custom Domain Yes No Yes

Tech-savvy readers notice that while all three tools allow you to customize fonts and colors, only Paperform lets you add your own HTML and CSS.

Typeform and SurveyMonkey are missing a few other advanced features too - while they each take payments, only Paperform has Google Pay integration and automated tax.

SurveyMonkey also doesn't let you insert images or videos, (a huge blow for users looking to make their online survey unique), and Typeform doesn't allow users to set up a custom domain to host their forms online.

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Quick Pricing Comparison

When it comes to online forms, pricing is on a monthly or annual basis. It's up to you which you choose, though annual payments often come with a discount.

Plans differ based on the number of forms you can create, how many submissions you can receive and how much storage you get to store all that precious data.

On top of that, you usually have to shell out for more advanced features - things like extra email marketing and data analysis tools, priority support and integrations with business apps through Zapier.

Typeform and SurveyMonkey both offer free plans, which is kind of like going to McDonald's and only being able to get a cheeseburger. Sure, it gives you an idea of the product, but you really want access to the whole menu.

That's why Paperform doesn't offer a free account. Rather than limit your offering we wanted to concentrate on giving users what no one else does for a competitive price.

Whether you choose to pay per year or per month, Paperform is less than half the cost of either tool, with more features. The proof isn't just in the pudding - it's in the pricing.

SurveyMonkey Typeform Paperform
Free trial No No Yes
Free version with limited features Yes Yes No
Starting price/month (billed monthly) $99 $35 $15
Starting price/month (billed annually) $26 $32 $12.50

Ease of Use


You don't want building a form to be a chore. You want the process to be clear, the UI to be intuitive and the process to be over as soon as possible.

Typeform achieves all that with an interface that’s simple and easy to use. The builder is like a digital notebook. On one side you select your question types and on the other is a live view of how your form looks so far.

You pick questions from a vertical bar on the side of the screen. This keeps the page clear, but can make it hard to keep track of important elements, especially after you add a few questions.

Unfortunately, there’s a lack of customer service. A link on the bottom of the page redirects you to a separate help center, but there’s no assistant to help you in real-time, which makes things tough for first timers.

Overall, Typeform offers an excellent user experience. It’s a shame that when moving between tabs it’s easy to get lost and that if you’re just looking to build a simple survey, it can feel a bit overkill.


SurveyMonkey’s user-friendly onboarding makes it easy to set up your form. You’re given plenty of options, from picking survey templates to turning your form into a chat conversation.

Things change once you get into the form builder. It feels like walking into a foreign city - there’s so much going on it’s difficult to know where to look. Luckily, things get easier once you get your bearings.

SurveyMonkey is similar to Typeform in that there’s a sidebar that lets you add questions, adjust options and do things like add conditional logic. Getting the hang of where each feature is can take a while, but once you do the process is fluid.

There’s also a few features that make things easier for first-time designers. The Question Bank gives you access to pre-made questions collected from real surveys and the AI-enhanced editor predicts what question type you need based on your text.

There’s no doubt that SurveyMonkey is an excellent survey tool, but an overcrowded UI makes an otherwise brilliant experience feel awkward at times.


Paperform's minimalist interface makes it easy for anyone to create a beautiful form. The builder is designed to be as simple as a doc, so if you've ever written a sentence in Microsoft Word you'll be able to able to master it in a few minutes.

Just type anywhere on the page to add paragraphs of text and questions, insert logos, and embed images and videos with a click. Rather than requiring you to interact with clunky menus, Paperform's builder adapts to you.

As you add questions and customize your form, contextual menus appear - this minimizes distractions and lets you concentrate on what matters, when it matters. Menus pop up right when you need them, kind of like Mary Poppins turning up just when your kids need a good talking to.

You can view your form or adjust your theme at any time from the bespoke top menu. Changes are reflected in real-time without affecting your experience. Thanks to the streamlined interface, you’ll find that building a unique form that fits your brand is truly a breeze.




Typeform has a collection of over 100 templates, covering everything from product feedback surveys to photography booking forms. Each template has been curated to look great and be ready for you to use straight away.e

If you want to build something unique or use a template as inspiration, you can easily adjust the design, add or remove questions and adapt it to your goals. Templates are also accompanied by short descriptions, so if you don't quite know what you need you can see what they can be used for.

Each template shows you how many questions are included, the estimated time it will take to complete and whether it uses paid features. This last feature is handy as it lets users on the free version know upfront if they'll need to upgrade to a premium plan, rather than stringing them along so they feel forced into paying.


Like Typeform, SurveyMonkey boasts a collection of over 100 templates. They are categorised by industry type and what kind of metrics you’re looking to collect, and are easy to sort through.

SurveyMonkey’s templates don’t reinvent the wheel when it comes to design. Where Typeform and Paperform both show the diverse forms that can be created with their respective builders, SurveyMonkey’s templates are functional, but very by the book.

While lacking in aesthetics, the templates are useful as a tool to help you with your questions. They come with questions tailored for particular uses, so if you’re looking to undertake market research or an NPS survey, you can get ideas from the templates themselves.

One handy feature you won’t find elsewhere is the ability to preview sample results alongside a preview of your template. This gives you an idea of the kind of insights you could collect from the survey responses and is an opportunity for you to see how it’s displayed on the back end.

It’s important to note that most of these “certified templates” require access to a paid tier, as does the ability to edit questions from templates in your own surveys, which limits your ability to tweak things for your own liking.


Paperform's template library showcases the staggering versatility of the platform. Need to take payments? You can do it. Want to send out digital wedding invitations? Sure. Going to start your own online bakery business? Why not.

You’ll find more than 250 templates within a comprehensive library covering just about any use case you can dream of - from wedding invitation forms and purchase orders to design requests for freelancers and liability waivers.

Templates are sorted by category and industry, and available to copy with the click of a button. The library is constantly updated with new forms, each one optimized for a specific purpose and accompanied by a short guide to help you along the way.

But the templates aren't just there to look pretty. Like SurveyMonkey, they are filled with relevant questions, so you can get an idea of what you should be asking.

Once you've found a template why not make it yours? Change the theme, play around with the fonts or completely overhaul the design - the choice is yours.

Accepting Payments



While Typeform’s free plan is great to get started, you’ll have to sign up to the Essentials plan for $35 per month to unlock payments. This won’t be necessary for everyone, but it is if you want to do things like sell products, take bookings or accept donations.

At Typeform all payments go through Stripe. Millions of businesses use Stripe as a secure way to take credit card payments and it’s a great service, but you might find it disrupts your workflow if you’re already using another payment tool.

It’s also important to keep in mind that Stripe takes a 2.9% and 30 cents of every sale, which can add up quickly over time.


Like Typeform, payment integration isn’t available on SurveyMonkey’s free plan. Personal plans start at $32 per month (paid annually), while business plans start at $23 per month per user.

You can also only use Stripe to accept payments. Once you connect your Stripe account, simply add a payment page to your survey and set a fixed amount, or give respondents a few options to choose from.

It’s a great option for non-profit and charity donations, event registration and fundraisers. Things are also made convenient for respondents by having payments and surveys in the one place.

However, you’ll have to do some accounting yourself. SurveyMonkey does not support receipt generation or invoices, and you also can’t receive ongoing subscriptions.


Paperform doesn’t limit you to one provider. It takes the shackles off and allows you to make the best choice for your business, with over 25 payment gateways supported.

Choose from major players like PayPal, Stripe and Braintree, Square, or try out some of the more niche offerings from companies like Chargify and Revolut. They all offer different ways to get paid, which is pretty important when you're trying to run a successful business.

But Paperform goes beyond just accepting payments. With custom pricing rules you can add things like calculated shipping costs, discountable products and even charge tax. Alongside these features you can also accept subscriptions and generate receipts and invoices to keep your business organized.

Best of all? Payments are available as part of the Essentials plan which costs $15 per month for unlimited responses, forms and access to all advanced payment features.

Form Analytics


Typeform lets you collect insights, analyze data and review your submissions with built-in data analysis features and more than 23 integrations with tools like Facebook pixel ID and Google Tag Manager.

From the back end you can see who has viewed and submitted to your form, as well as the completion rate. You can also see the average completion time, get unique data for each question and even see where people dropped off so you can make improvements.

It doesn’t allow you to track partial submissions or view sales figures, but you can supplement these features with some of Typeform’s integrations. With Zapier integration you can connect to your favorite tools, from Qualtrics to Enhencer, and unlock even more data.


Compared to Typeform, SurveyMonkey is a more powerful tool for data collection and analysis.

In the Analyze section of your survey you can view a summary of your data, browse individual responses, create and export dynamic charts and download your results to multiple formats. Data is presented in clear, easy to understand graphics. You can even customize the way it looks to create graphics or charts to share on social media.

The rules feature also lets you focus on specific information. For example, if you are running a poll on ‘Best Milkshake Flavours’ and want to see what women answered, you can do this in a few seconds. It’s a great feature to better understand different segments of your audience.

Added to that, there are a whopping 100 integrations that allow you to uses third-party apps to automate your marketing or delve deeper into your data.


The work doesn't end after someone submits a form. With Paperform Analytics you can analyze responses to learn from customer behaviour, boost conversions and improve your response rate - all from within the dashboard.

Paperform keeps the form analytics experience in-house. You can see important data like form views, incomplete submissions and completion rates, as well as the number of sales and the questions causing respondents to drop off.

Prefer to use your favorite tools? Paperform has direct integrations with leading apps like Asana and Google Sheets, or you can use Zapier and Integromat to connect your forms to over 1,000 apps and get the most out of your data in minutes.

If you need to get your form data elsewhere, Paperform lets you choose to export all responses and submission data wherever you please. That way you can get your data where you want it, all without touching a line of code.

Made Up Your Mind?

While Typeform, SurveyMonkey and Paperform all show up on Google when you search for a ‘form builder’, as you have seen, each offers an array of different features and services.

It’s not a matter of SurveyMonkey vs Typeform or Paperform vs Typeform and it’s certainly not a matter of MonkeyType vs PaperSurvey (though they'll probably be competitors within the year).

You’ll find each well suited to different things, so take your time to really look at the comparison tables and weigh up each service. They’re all fantastic.

You don't have to be Sherlock Holmes to see that Paperform offers the most features for the best price, but nothing beats going hands on. So why not take advantage of our 14-day free trial and see for yourself? No credit card required.

About the author
Jack Delaney
Content Manager
Jack is Paperform's Content Manager, based in Sydney, Australia. He loves hard-boiled crime fiction, Michael Mann movies and coffee as black as midnight on a moonless night.

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