SEO Specialist Performance Evaluation Form

Evaluating SEO specialists requires more than gut feeling—it demands data-driven insights into the metrics that actually move the needle. This SEO Specialist Performance Evaluation Form gives marketing teams, agencies, and in-house HR departments a structured way to assess performance across the core pillars of search engine optimization: organic traffic growth, keyword ranking improvements, backlink quality, technical audit completion, and content optimization impact.

Built for marketing managers, HR teams, and agency leaders who need to run fair, consistent performance reviews, this template captures both quantitative results and qualitative contributions. Whether you're evaluating a junior SEO analyst or a senior strategist, the form adapts to different experience levels and responsibilities, helping you identify wins, uncover blockers, and set clear goals for the next review period.

Paperform makes it easy to customize the evaluation criteria to match your team's KPIs, add conditional logic to reveal follow-up questions based on performance ratings, and automatically route completed reviews to the right stakeholders. Once submitted, you can use Stepper (stepper.io) to trigger follow-up workflows—like scheduling one-on-one meetings, updating HR systems, or generating development plans—keeping your performance management process efficient and consistent across the team.

Perfect for digital marketing agencies, in-house marketing teams, SaaS companies, and any business that relies on organic search as a growth channel, this form ensures SEO performance reviews are thorough, transparent, and tied to measurable outcomes.