Beta Program Customer Effort Score Survey

Measure Beta User Effort and Optimize Your Product Launch

Customer Effort Score (CES) is one of the most predictive metrics for customer loyalty and product success. For SaaS startups and product teams running beta programs, understanding where users encounter friction is critical to shipping a product people actually want to use.

This Beta Program Customer Effort Score Survey helps you capture honest feedback from early adopters about how easy—or difficult—your product is to use. Instead of waiting for launch to discover UX problems, you'll identify friction points, workflow bottlenecks and usability issues while you still have time to fix them.

Why Customer Effort Score Matters for Beta Programs

Traditional satisfaction surveys ask "how happy are you?"—but CES asks the more actionable question: "how easy was this to do?" Research shows that reducing customer effort is one of the strongest drivers of retention and word-of-mouth growth, especially for early-stage products competing in crowded markets.

For beta testers who are volunteering their time and patience, measuring effort helps you:

• Prioritize fixes based on where users struggle most, not just what they say they want
• Reduce churn risk by smoothing out the workflows that create the most friction
• Build loyalty by showing beta users you're listening and improving based on their real experience
• De-risk your launch by validating that core flows are genuinely easy before you scale

What This Template Captures

This template is designed to be fast to complete (under 5 minutes) while capturing high-signal feedback across the full user journey:

• Overall effort rating: The core CES question using a 7-point scale from "Very Difficult" to "Very Easy"
• Friction point identification: Open-ended questions about specific tasks or workflows that felt hard, confusing or slow
• Feature-level ease ratings: Drill into the usability of key features with granular ratings
• Workflow optimization feedback: Understand what users expected vs. what they experienced
• Comparison benchmarks: Ask how your product compares to alternatives they've tried
• Suggested improvements: Let beta users tell you exactly what would make their experience easier

The form uses conditional logic to dig deeper when users flag friction, so you get actionable detail without overwhelming people who had smooth experiences.

How Paperform Powers Better Beta Feedback

Paperform's visual editor and conditional logic make it easy to create branded, conversational surveys that feel less like market research and more like a dialogue. You can:

• Match your brand: Use custom fonts, colors and imagery so the survey feels like part of your product experience, not a generic Google Form
• Show or hide questions based on previous answers, so beta testers only see what's relevant to their experience
• Embed media: Include screenshots, GIFs or video clips to jog memory and make questions easier to answer
• Analyze with AI Insights: Once responses come in, use Paperform's built-in AI to summarize themes, flag common friction points and generate charts—no need to export to a separate analytics tool

For teams using Stepper, you can automate what happens next: route high-effort responses to product managers, create linear issues from reported bugs, send Slack alerts when someone identifies critical friction, or trigger personalized follow-up emails to users who struggled.

Who Should Use This Template

This survey is built for:

• SaaS founders and product managers running private or public beta programs
• Startup teams preparing for a product launch and need to de-risk onboarding flows
• Growth and product marketers who want to understand which features create the most delight (or friction)
• UX researchers conducting lightweight usability testing with early adopters
• Customer success teams supporting beta users and capturing structured feedback

Whether you're in closed beta with 10 power users or open beta with hundreds of early adopters, this template helps you measure what matters most: how easy your product actually is to use.

Start collecting customer effort scores today, identify the friction that's holding your product back, and ship a smoother, more intuitive experience at launch.