Auto Dealership Customer Satisfaction Survey

Why Auto Dealerships Need Customer Satisfaction Surveys

In the competitive automotive industry, customer experience is everything. This auto dealership customer satisfaction survey template helps you capture valuable feedback at the most critical moment—right after a customer purchases or services their vehicle. Understanding your customers' experience with your sales team, delivery process, and overall satisfaction gives you actionable insights to improve operations and build lasting relationships.

Built for Automotive Sales and Service Teams

Whether you run a new car dealership, used car lot, or automotive service center, this template is designed to help you measure what matters most: customer satisfaction, referral potential, and testimonial opportunities. The survey covers the complete customer journey from initial contact through vehicle delivery and follow-up preferences.

With Paperform's conditional logic, you can show different questions based on customer responses—for example, asking for improvement suggestions only from customers who weren't completely satisfied. The rating and scale fields make it easy to quantify satisfaction metrics like NPS (Net Promoter Score) and sales experience ratings.

Automate Your Customer Feedback Loop

Connect this form to your CRM or marketing tools using Paperform's native integrations or Stepper (stepper.io) workflows. Automatically route positive reviews to your testimonial database, send follow-up emails to dissatisfied customers, or trigger referral incentive offers for promoters. You can even sync responses to your customer database in real-time, ensuring your sales and service teams always have the latest feedback.

For dealerships managing multiple locations, Paperform's Agency+ plan lets you deploy branded surveys across all your sites while maintaining centralized reporting and analytics. Use AI Insights to quickly analyze hundreds of responses and identify trends in customer satisfaction without manually reading every submission.

Professional, On-Brand Experience

This template uses Paperform's doc-style editor to create a clean, professional survey that reflects your dealership's brand. Customize colors, fonts, and add your logo to make it feel like a natural extension of your website. Deploy it via email, embed it on your thank-you pages, or send it via SMS after delivery—Paperform works seamlessly across all channels.

Trusted by automotive businesses worldwide, this template helps you turn satisfied customers into brand advocates while identifying areas for improvement before issues escalate.