As well as using Paperform's built-in analytics to view basic information about your form traffic and drop off questions you can easily add Facebook Pixel or Google Analytics to your forms to track more detailed form traffic and conversions.

Facebook Pixel

To add Facebook Pixel to your form open your form in the editor. The click Configure → Analytics and add your Pixel code. For more detailed instructions on conversion tracking with Pixel see this help doc.

Google Analytics

To add Google Analytics (GA) to your form open your form in the editor. The click Configure → Analytics and add your GA code. For more detailed instructions on conversion tracking with GA see this help doc.

Built in analytics

You can access Paperform Analytics from a forms submissions page. From the dashboard find your form, click submissions and then from the sidebar select the Analytics option:

Note

If your form is embedded the referrer for analytics added to the form will be the URL of the iframe in which the form is embedded (your forms URL) and not the URL of the page in which it is embedded. You might prefer to add your analytics code on the page rather than the form.