Website Redesign Project Brief

Streamline Your Website Redesign with a Professional Project Brief

A successful website redesign starts with crystal-clear requirements and shared understanding between stakeholders. This Website Redesign Project Brief template helps agencies, web designers, marketing teams, and in-house digital professionals gather all the critical information needed to scope, quote, and execute a website redesign project that meets business goals and technical standards.

Whether you're a digital agency onboarding a new client, an in-house marketing manager kicking off a rebrand, or a web design freelancer scoping out a new project, this template ensures nothing falls through the cracks. Capture current site performance data, competitive landscape insights, feature wishlists, SEO requirements, accessibility commitments, and hosting preferences—all in one organized, professional brief.

What makes this template valuable

This form goes beyond basic contact details and vague "make it modern" requests. It prompts clients and stakeholders to think strategically about:

• Current performance baselines: Monthly traffic, bounce rates, conversion metrics, and top-performing pages give your team a data-driven starting point.
• Competitive context: Understanding who you're up against and what's working in your space shapes design and feature decisions.
• Feature prioritization: From e-commerce and booking systems to blogs and member portals, this brief helps identify must-haves versus nice-to-haves.
• SEO and discoverability: Capture keyword priorities, local SEO needs, and migration concerns so your redesign protects (or improves) search rankings.
• Accessibility commitments: Ensure WCAG compliance levels and inclusive design are baked into the brief, not bolted on later.
• Technical foundations: Clarify CMS preferences, hosting environments, integrations, and any legacy system constraints upfront.

By gathering this context at the project kickoff, you reduce scope creep, align expectations, and give designers and developers the strategic clarity they need to deliver a site that actually moves the needle.

Built for agencies, designers, and digital teams

This template is designed for the realities of modern web projects. It works equally well whether you're:

• A digital agency or web design studio using it as a standardized client intake form to ensure every project starts with complete information.
• A marketing team or in-house digital manager preparing a brief for external vendors or internal dev teams.
• A freelance web designer who wants to position yourself as strategic and thorough from the first conversation.
• A project manager coordinating between stakeholders, creatives, and developers who need a single source of truth.

The form's structure mirrors how great web projects actually unfold—starting with business context and user needs, then moving into functional requirements, and finally technical and operational details. Conditional logic ensures respondents only see questions relevant to their specific project type and technical setup.

Automate your project kickoff with Stepper

Once a brief is submitted, the real work begins—and that's where Stepper can transform your workflow. Connect this Paperform to Stepper to automatically:

• Create a new project in your work management tool (Asana, Monday, ClickUp, Notion) with tasks pre-populated based on the brief.
• Send the completed brief as a styled PDF to your internal team and the client for sign-off.
• Trigger a kickoff meeting invite with the right stakeholders based on project scope.
• Update your CRM with project value, timeline, and key requirements for pipeline tracking.
• Notify designers, developers, and strategists in Slack with a summary of their relevant brief sections.

This means your team can move from "brief submitted" to "project kickoff scheduled" in minutes, not days—and every detail captured in the form flows directly into the tools you already use.

Why Paperform for project briefs

Paperform's doc-style editor makes it easy to create forms that feel like thoughtful documents, not robotic surveys. You can add context, explain why you're asking each question, and format the brief so it's actually enjoyable to fill out. Conditional logic keeps the form focused and relevant, and the visual design ensures it matches your brand—whether you embed it on your site, send it as a link, or use it as part of a proposal.

For agencies managing multiple clients, Paperform's Agency+ plan lets you create branded instances of this template for each client, with centralized billing and team permissions. And because Paperform integrates with Stripe and PayPal, you can even collect a project deposit or kickoff fee right inside the brief if that's part of your process.

Start your next website redesign with clarity, strategy, and all the details your team needs to deliver exceptional results.