Trade Show Booth Design Project Brief

Design a Winning Trade Show Booth with Paperform

Trade shows are high-stakes opportunities to showcase your brand, connect with prospects, and stand out from competitors. But turning your vision into reality requires clear communication between your team, designers, and vendors. That's where this Trade Show Booth Design Project Brief template comes in.

Built for marketing teams, event coordinators, and agencies managing trade show presence, this form captures everything needed to kick off a booth design project: brand representation goals, physical specifications, interactive experiences, promotional materials, and staffing plans. Instead of scattered emails and incomplete briefs, you get one comprehensive document that aligns stakeholders and sets your project up for success.

From brief to build with workflow automation

This template works beautifully on its own, but you can supercharge it with Stepper to automate what happens next. Route the brief to your design team, trigger approval workflows, create project tasks in your PM tool, and keep everyone updated as the booth comes together—all without manual handoffs.

Whether you're a corporate marketing manager coordinating your first major expo, an agency handling multiple client booths, or an event team planning your annual trade show calendar, this template gives you a professional starting point that looks great and gets the details right.