Help Shape the Future of Trade Show Booth Design

Are you a trade show exhibitor looking to make a bigger impact at events? We're conducting a focus group to better understand the real-world challenges exhibitors face when designing and operating trade show booths—and we want your input.

Whether you're a seasoned exhibitor or just getting started with trade shows, your experience matters. This focus group will explore everything from booth size constraints and traffic flow to lead capture technology and behind-the-scenes storage challenges that often get overlooked.

Why Your Input Matters

Trade show booths are a significant investment for businesses across industries—from tech startups to manufacturing companies, professional services to consumer brands. Yet many exhibitors struggle with booth designs that don't quite work for their goals, whether that's generating qualified leads, showcasing products effectively, or simply managing the logistics of a multi-day event.

By participating in this research, you'll help shape booth design solutions that actually address the pain points exhibitors face. Your insights will inform better layouts, smarter storage solutions, more effective lead capture systems, and booth configurations that drive real ROI.

What We're Looking For

We're recruiting exhibitors from a variety of industries and experience levels. Whether you exhibit at large industry conferences, regional trade shows, or local business expos, we want to hear about:

• Your booth size and layout challenges – What works, what doesn't, and what you wish you could change
• Traffic and engagement goals – How you measure success and what visitor numbers you're targeting
• Lead capture methods – From business cards to badge scanners to mobile apps, what's actually working
• Storage and logistics – The behind-the-scenes reality of managing materials, samples, and equipment at events

How Paperform Makes Research Recruitment Easy

This focus group recruitment form was built with Paperform, the flexible form builder trusted by marketing teams, research agencies, and SMBs worldwide. Unlike rigid survey tools, Paperform's doc-style editor lets you create recruitment forms that feel professional and on-brand while gathering exactly the information you need.

With conditional logic built in, this form adapts based on your answers—if you mention specific challenges with lead capture, for example, we'll ask follow-up questions to dig deeper. That means researchers get richer insights without creating a form that feels like an interrogation.

For teams running multiple research projects, Paperform integrates seamlessly with CRMs like HubSpot, project management tools like Notion and Asana, and communication platforms like Slack. When someone completes this recruitment form, their details can automatically flow into your research database, trigger calendar invites for the focus group session, and notify your team—no manual data entry required.

Stepper: Automate Your Research Workflow

Once you've recruited participants, Stepper—Paperform's AI-native workflow builder—can handle everything that comes next. Send personalized confirmation emails, schedule follow-up reminders, coordinate incentive payments, and update your research participant database automatically. Stepper keeps all your tools in sync without writing a single line of code.

Turn Insights Into Action

After the focus group, use Paperform's AI Insights feature to analyze feedback forms and post-session surveys. Instead of manually combing through responses, let AI identify common themes, pain points, and opportunities across all participants. You'll get clear summaries, charts, and talking points that make it easy to share findings with stakeholders.

Who Should Apply

This focus group is perfect for:

• Marketing and events professionals who manage trade show programs for their companies
• Small business owners who exhibit at industry events to generate leads and brand awareness
• Sales teams who work trade show booths and interact directly with attendees
• Exhibitor managers at agencies or event marketing firms who design booths for multiple clients

No matter your industry—whether you're in B2B technology, healthcare, manufacturing, retail, professional services, or beyond—your perspective on trade show booth design is valuable.

Privacy and Participation

All information collected through this form is confidential and will only be used for research purposes. If selected for the focus group, you'll receive full details about the session format, timing, and any incentives offered for participation.

Ready to share your trade show expertise and help create better booth solutions for exhibitors everywhere? Complete the form above to apply for this focus group opportunity.