Sweepstakes Compliance Review & Entry Form

Run Legally Compliant Sweepstakes with Confidence

Running a sweepstakes or giveaway can be a powerful marketing tool—but only if you get the legal details right. Between state-by-state regulations, alternate entry requirements, and winner verification processes, it's easy to miss critical compliance steps that could put your brand at risk.

This Sweepstakes Compliance Review & Entry Form template gives marketing teams, agencies, and ecommerce brands a professional foundation for running legally sound promotional campaigns. Built with compliance at its core, this template helps you collect entries while automatically checking eligibility, capturing required disclosures, and documenting every step of the winner selection process.

Why This Template is Essential for Compliant Sweepstakes

State-by-state regulations made simple: Different states have different sweepstakes laws—some require registration, others have specific disclosure requirements. This form helps you collect the information you need to verify eligibility across jurisdictions and flag entries that may require additional compliance steps.

Official rules acceptance built in: Every legitimate sweepstakes needs participants to acknowledge and accept official rules. This template includes a structured rules presentation and explicit acceptance mechanism, creating a clear audit trail that protects your organization.

Alternative entry method (AMOE) compliance: Federal law requires that sweepstakes offer a free method of entry. This template makes it easy to accommodate both standard and alternative entry methods while tracking which path each participant used.

Winner verification documentation: When it's time to award prizes, you need affidavits, eligibility confirmations, and release forms. This template streamlines winner verification with built-in fields for tax information collection (when required), identity verification, and legal acknowledgments.

Perfect for Marketing Teams and Agencies

If you're a marketing manager running seasonal campaigns, a social media manager coordinating Instagram or Facebook giveaways, or an agency owner managing promotional campaigns for multiple clients, this template saves you from reinventing the compliance wheel every time.

Ecommerce brands can use this to run product launch giveaways, customer appreciation contests, or influencer partnership promotions—all while staying on the right side of sweepstakes law.

Agencies and consultants managing campaigns for clients in retail, consumer goods, or services industries will appreciate having a professional, vetted starting point that covers the legal essentials without requiring a law degree.

Key Features That Protect Your Campaign

• Geographic eligibility screening with state-by-state compliance checks
• Age verification to ensure participants meet minimum age requirements
• Official rules presentation and acknowledgment with timestamped acceptance
• Alternative entry method pathway clearly documented for compliance
• Duplicate entry prevention through email and address validation
• Winner verification workflow with tax form collection and prize acceptance
• Conditional logic that adapts the form based on entry method and location
• Audit trail documentation for every submission and winner selection

Integrate with Your Marketing Stack Using Paperform

This template works seamlessly with Paperform's native integrations and automation capabilities. Send entries directly to your CRM (HubSpot, Pipedrive), log them in Google Sheets or Airtable for easy tracking, or trigger Slack notifications when new entries arrive.

Use Stepper (Paperform's AI-native workflow builder) to automate your entire winner selection process: randomly select winners, send verification emails, collect required documentation, and trigger prize fulfillment—all without manual intervention.

Add conditional email responses so participants receive confirmation emails that reflect their entry method, state-specific disclosures when required, and clear next steps if they're selected as a winner.

Brand Your Sweepstakes Landing Page

Paperform's doc-style editor makes it easy to create an on-brand sweepstakes landing page that looks professional and builds trust. Add your logo, hero images, brand colors, and custom fonts. Include video or GIF animations to showcase prizes. Embed the form directly on your website or host it on a custom domain like enter.yourbrand.com.

Switch to Guided Mode for a one-question-at-a-time mobile-friendly experience that boosts completion rates, or use a traditional layout for participants who prefer to see everything at once.

Security and Compliance You Can Trust

Paperform is SOC 2 Type II compliant and GDPR-ready, so you can collect sensitive participant information with confidence. All submissions are encrypted, and you maintain full control over data retention and privacy policies.

For agencies managing sweepstakes for multiple clients, Agency+ features let you create separate workspaces, manage client access, and maintain clear boundaries between campaigns—all under one account.

Use Cases for This Template

Product launch giveaways: Build excitement around new product releases with compliant entry forms that capture qualified leads while generating buzz.

Social media contests: Run Instagram, TikTok, or Facebook sweepstakes with proper entry documentation and compliance safeguards.

Email list building campaigns: Grow your subscriber list with high-converting giveaways that comply with CAN-SPAM and sweepstakes regulations.

Partnership and co-branded promotions: Coordinate with influencers, brand partners, or retail locations while maintaining compliance across all entry channels.

Seasonal and holiday campaigns: Launch Black Friday, holiday, or back-to-school sweepstakes without scrambling to verify compliance requirements.

Customer appreciation programs: Reward existing customers with exclusive giveaways while collecting the documentation needed for prize distribution.

Streamline Winner Verification with Papersign

After selecting winners, use Papersign (Paperform's eSignature solution) to send affidavits of eligibility, liability releases, and publicity rights waivers for secure electronic signature. Keep everything connected to the original entry form for a complete audit trail from entry to prize fulfillment.

Get Started in Minutes

This template is fully customizable—adapt the questions, eligibility criteria, and prize structure to match your specific campaign. Add custom calculations for entry multipliers, integrate with your email marketing platform, or build multi-page flows for more complex promotional structures.

Whether you're running your first sweepstakes or your fiftieth, this template gives you the compliance foundation and professional polish you need to run promotional campaigns with confidence.

Trusted by marketing teams and agencies worldwide, this template helps you focus on creative campaigns while the legal details are handled automatically.