Turn Your Team into Launch Champions

Launching a new SaaS product or feature? Your employees are your most authentic advocates—and this Employee Advocacy Program Signup form helps you mobilize them into a coordinated launch force.

Built for SaaS companies, startups, and product teams, this template makes it simple to onboard team members into your advocacy program, set clear social sharing guidelines, provide access to pre-approved content, and gamify participation to keep momentum high throughout your launch window.

Why employee advocacy matters for SaaS launches

When your team shares your launch news, you multiply your reach exponentially. Employee networks are often more trusted than corporate channels, and advocacy posts typically see 8x more engagement than brand posts. For early-stage companies and product launches, this organic amplification can make the difference between a quiet release and real market traction.

This form captures everything you need to get advocates set up: their role, preferred social channels, content preferences, and agreement to your sharing guidelines—all in one streamlined experience.

What's included

• Employee details and role information to tailor content to different departments
• Social media platform selection to understand where your reach will be strongest
• Content preferences and frequency so you can match advocacy asks to comfort levels
• Sharing guidelines acknowledgment to keep messaging on-brand and compliant
• Gamification opt-in with points, leaderboards, and rewards to drive sustained participation
• Custom success messaging with next steps and calendar links

Automate your advocacy program with Stepper

Once someone signs up, Stepper (stepper.io) can automate your entire advocacy workflow: send a welcome email with branded assets, add advocates to a Slack channel or email list, schedule content reminders based on their chosen frequency, update your CRM or project management tool with new participant data, and even trigger point awards when someone shares or engages with launch content.

By connecting Paperform to your marketing stack through Stepper, you create a self-running advocacy engine that turns launch enthusiasm into measurable social reach—without manual coordination or follow-up emails.

Perfect for modern SaaS teams

Whether you're a startup gearing up for a Product Hunt launch, a scale-up rolling out a major feature, or an established SaaS company building a long-term advocacy culture, this form gives you the foundation to turn internal excitement into external momentum. The form is mobile-friendly, visually engaging, and designed to make participation feel rewarding rather than obligatory.

Paperform's built-in conditional logic means advocates only see questions relevant to their choices, and Guided Mode keeps the experience conversational and quick. Combine that with gamification features and you've got a signup experience that matches the energy of your launch.