Personal Brand Style Guide Template

Create Your Personal Brand Style Guide in Minutes

Building a recognizable personal brand starts with consistency—and consistency starts with a style guide. Whether you're a content creator, coach, freelancer or entrepreneur, this Personal Brand Style Guide Template helps you define the visual and verbal identity that makes your brand unmistakably you.

This template walks you through choosing your color palette (with automatic harmony suggestions), selecting typography that matches your brand personality, defining your voice and tone, and mapping out the content pillars that will guide everything you create. By the end, you'll have a complete digital style guide you can reference every time you design a post, write a caption, or create a new piece of content.

Why use Paperform for your personal brand toolkit?

Paperform lets you build beautiful, on-brand forms that work as lead magnets, digital product delivery tools, or interactive experiences. This template goes beyond a static PDF—it's a dynamic form that can calculate color harmonies, provide real-time previews, and generate a polished style guide based on your answers.

Once you've completed your style guide, you can use Papersign (papersign.com) to turn brand agreements or collaboration contracts into signable documents, and Stepper (stepper.io) to automate delivery—like sending your completed guide to Notion, Google Drive, or your email marketing platform.

Whether you're launching your personal brand, rebranding, or finally getting organized, this template gives you a professional foundation in under 20 minutes. Plus, it's fully customizable—edit questions, add your own branding, and make it yours.