Integrated Marketing Campaign Brief

Launch Your Next Integrated Marketing Campaign with Clarity

Planning an integrated marketing campaign requires alignment across multiple teams, channels, and stakeholders. This Integrated Marketing Campaign Brief template helps marketing agencies collect all the strategic inputs needed to develop cohesive, multi-channel campaigns that deliver measurable results.

Whether you're launching a product, building brand awareness, or driving conversions, this template guides clients through defining their campaign theme, selecting the right channel mix, exploring creative concepts, and establishing a unified measurement framework—all in one streamlined form.

What makes this template essential for agencies

Modern marketing campaigns span paid media, organic social, email, content, events, and more. Without a clear brief that captures the full picture, campaigns risk becoming fragmented or misaligned. This form ensures you capture:

• Campaign objectives and KPIs so everyone knows what success looks like
• Target audience insights to inform messaging and channel selection
• Channel orchestration plans to coordinate efforts across paid, owned, and earned media
• Creative concept preferences to guide your design and copywriting teams
• Media mix and budget allocation to optimise spend and reach
• Measurement frameworks to track performance and prove ROI

Built for agency-client collaboration

This form is designed with conditional logic to adapt based on campaign type, budget, and channel preferences. Clients can provide as much or as little detail as they have, and your team gets a structured document that eliminates back-and-forth emails and ensures nothing falls through the cracks.

Use Stepper (stepper.io) to automatically route completed briefs to the right team members, create project boards in your PM tool, and send kickoff meeting invites—all triggered the moment a client submits. You can also connect Paperform to your CRM, Slack, or Google Sheets to keep campaign data synchronized across your stack.

For agencies managing multiple clients, Paperform's Agency+ plan lets you organise briefs by client, clone templates for different campaign types, and maintain brand consistency across every touchpoint.

Perfect for marketing agencies, brand strategists, and growth teams

Whether you're a full-service agency, a performance marketing team, or an in-house marketing department working with internal stakeholders, this template helps you gather the strategic intelligence needed to plan, execute, and measure integrated campaigns that move the needle.