Streamline Growth Marketing Performance Reviews with Paperform

Evaluating growth marketers requires tracking metrics that matter—user acquisition cost, activation rates, retention, and experimentation velocity. This Growth Marketer Performance Review template gives marketing teams, agencies, and startups a structured way to assess performance, celebrate wins, and identify development opportunities.

Built for marketing managers, HR teams, and growth leaders, this template goes beyond generic feedback. It captures quantitative metrics alongside qualitative achievements, creating a complete picture of how your growth marketers are driving business results.

Why This Template Works

Traditional performance reviews often miss the mark for growth roles. This template is designed specifically for growth marketers, tracking the metrics that demonstrate real impact—from CAC improvements to experiment throughput. You can customize questions to match your company's specific KPIs and growth stage, whether you're an early-stage startup or scaling SaaS company.

With Paperform's conditional logic, you can tailor follow-up questions based on performance levels, creating a more relevant review experience. The doc-style editor makes it easy to add your brand's visual identity, while calculation fields can automatically compute performance scores or metric improvements.

Automate Your Review Workflow with Stepper

Once reviews are submitted, use Stepper to automate what happens next. Route reviews to department heads for approval, automatically schedule follow-up meetings, create development plans in your project management tool, and notify HR systems—all without manual data entry. This means your review process becomes a seamless workflow that saves time and ensures nothing falls through the cracks.

Built for Marketing Teams & Agencies

Whether you're managing an in-house growth team or running an agency with multiple clients, this template adapts to your needs. Marketing managers can conduct regular performance check-ins, HR teams can maintain consistent evaluation standards across departments, and agency leaders can assess team members working across different accounts. The template is flexible enough to support quarterly reviews, annual evaluations, or continuous feedback cycles that help growth marketers develop their skills and advance their careers.