Employer Brand Audit Contest

Win a Complete Employer Brand Audit & Transform Your Talent Attraction Strategy

Your employer brand is one of your most powerful recruitment tools—yet many organizations struggle to measure and optimize it effectively. That's why we're giving away a comprehensive employer brand audit worth thousands of dollars to one lucky HR team or business.

What You'll Win

The winning organization will receive a full employer brand audit package including:

• Glassdoor & Review Platform Analysis: Deep dive into your ratings, reviews, and how you compare to competitors in your industry
• Employee Sentiment Survey: Anonymous survey of your current team to understand internal perceptions and advocacy levels
• Candidate Experience Mapping: Analysis of your hiring funnel from first touchpoint to offer acceptance
• Recruitment Marketing Strategy: Custom roadmap with actionable recommendations to strengthen your employer brand and attract top talent

This prize package is valued at over $5,000 and is designed to give you the insights and strategy you need to become an employer of choice in your market.

Who Should Enter

This contest is perfect for:

• HR managers and recruiters struggling with quality applications or high drop-off rates
• Small to medium businesses competing for talent against larger employers
• Startups and scale-ups building their employer brand from the ground up
• Marketing and HR leaders wanting data-driven insights into their talent attraction efforts
• Organizations experiencing high turnover and looking to understand why

Whether you're in tech, healthcare, professional services, retail, or any other industry, understanding and improving your employer brand is critical to sustainable growth.

Why Employer Branding Matters More Than Ever

In today's competitive talent market, candidates research companies just as thoroughly as companies vet candidates. Your Glassdoor ratings, employee reviews, social media presence, and candidate experience directly impact:

• Application quality and volume: Strong employer brands attract 50% more qualified applicants
• Cost per hire: Companies with negative employer brands pay up to 10% more per hire
• Offer acceptance rates: Candidates are more likely to accept and stay with employers they trust
• Employee retention: A positive internal brand drives engagement and reduces turnover

Yet most businesses don't have the tools, time, or expertise to audit their employer brand systematically. That's what makes this giveaway so valuable.

How Paperform Powers Modern HR & Recruitment

This contest is built with Paperform, the flexible form platform trusted by HR teams, recruiters, and agencies worldwide. Paperform makes it easy to create professional, on-brand forms for every stage of the employee lifecycle:

• Contest and giveaway entries like this one, with conditional logic to qualify entries
• Job applications with file uploads, screening questions, and custom branding
• Employee surveys with anonymous responses and AI-powered insights
• Onboarding forms that collect documents, preferences, and compliance information
• Feedback and exit interviews with smart routing and sentiment analysis

Beyond forms, Paperform integrates with your existing HR tech stack and can trigger automated workflows using Stepper. Imagine automatically routing qualified applications to hiring managers, sending personalized follow-ups based on candidate responses, or syncing survey data directly into your HRIS—all without writing a single line of code.

With Paperform's AI-powered form builder, you can describe the form you need in plain language and watch it come to life in seconds. And with AI Insights, you can turn hundreds of survey responses into clear, actionable themes without spending hours in spreadsheets.

Built for HR Teams That Move Fast

Whether you're a solo HR professional or part of a growing People Operations team, Paperform gives you the autonomy to create, iterate, and improve your recruitment and employee experience processes without waiting on IT or developers.

The platform is SOC 2 Type II compliant and trusted by over 500,000 teams globally, with enterprise-grade security features including SSO, custom data residency, and role-based permissions—so you can confidently collect sensitive candidate and employee information.

What Happens After You Enter

Once you submit your entry, we'll review all submissions and select one winner based on the information provided. The winner will be contacted within two weeks of the contest closing date to schedule their employer brand audit kickoff.

Even if you don't win, all entrants will receive a free employer brand checklist with practical tips you can implement immediately to improve your talent attraction efforts.

Take the First Step Toward a Stronger Employer Brand

Entering takes less than five minutes—and could transform the way your organization attracts, hires, and retains top talent. Complete the form below to enter, and good luck!

Ready to streamline your HR processes? Paperform is the all-in-one platform for modern HR and recruitment teams. Create beautiful, functional forms for applications, surveys, onboarding, and more—then automate what comes next with Stepper. Start building for free today.