Demand Generation Manager Performance Review

Demand Generation Manager Performance Review Template

Evaluating your demand generation team's performance shouldn't be guesswork. This Demand Generation Manager Performance Review Template helps marketing leaders conduct thorough, data-driven reviews that capture the full scope of demand gen impact—from MQL volume and lead quality to campaign attribution accuracy and budget efficiency.

Built for modern marketing teams

Whether you're running a lean startup marketing team or managing demand gen at scale, this template covers the key performance indicators that matter most: marketing qualified leads (MQLs), lead quality scores, campaign attribution, cost per acquisition, and actual contribution to the sales pipeline. It goes beyond vanity metrics to assess strategic thinking, cross-functional collaboration, and the quality of insights your demand gen manager brings to the table.

Why Paperform for performance reviews?

Paperform makes it simple to create on-brand, professional review forms that feel less like bureaucracy and more like meaningful feedback. With conditional logic built in, you can tailor follow-up questions based on performance ratings, making each review more relevant and less repetitive. Use calculation fields to automatically score overall performance, and route completed reviews to HR systems, Notion, or your HRIS via Stepper workflows (stepper.io)—keeping everything organized without manual data entry.

You can embed this form directly in your performance management workflow, customize it to match your brand and competency framework, and use AI Insights to surface themes and trends across multiple reviews. For agencies managing performance reviews across multiple clients or internal teams, Paperform's Agency+ plan makes it easy to roll out consistent, white-labeled review processes.

Professional, secure and compliant

Performance reviews contain sensitive employee data, so trust matters. Paperform is SOC 2 Type II compliant and offers data residency controls, SSO, and role-based permissions—giving HR and leadership peace of mind that feedback stays secure and audit-ready.

Get started with this template today and turn performance reviews into a strategic tool for developing your demand generation team.