Community Manager Performance Evaluation

Managing a thriving online community requires a unique blend of social skills, strategic thinking, and crisis management capabilities. This Community Manager Performance Evaluation template helps organizations assess their community team's performance across the metrics that matter most—from engagement rates and sentiment tracking to content moderation quality and advocacy cultivation.

Designed for marketing teams, social media agencies, SaaS companies, and any organization with active online communities, this evaluation form captures both quantitative metrics (engagement rates, response times, content volume) and qualitative assessments (crisis management, relationship building, brand voice consistency). The structured approach ensures fair, comprehensive reviews that identify strengths and development opportunities.

Whether you're conducting quarterly reviews, annual evaluations, or check-ins for remote community teams, this template provides a clear framework. Evaluators can assess performance across key competencies including community engagement, sentiment monitoring, crisis response, moderation effectiveness, UGC cultivation, and brand advocacy development.

Streamline your review process with Paperform: Conditional logic adapts questions based on performance levels, calculation fields auto-score key metrics, and custom success pages guide next steps. Connect to your HR tools via Stepper to automatically trigger follow-up tasks, schedule development meetings, or update employee records based on evaluation scores. You can also use Papersign to collect eSignatures on performance improvement plans or acknowledgment forms.

This professional evaluation template helps you recognize top performers, identify coaching opportunities, and build stronger community management teams that drive real business results.