Christmas Product Launch Campaign Brief

Planning a Christmas product launch requires precision, creativity, and clear communication between clients and agencies. This Christmas Product Launch Campaign Brief template helps marketing agencies capture everything needed to design, execute, and deliver a successful seasonal campaign—from audience insights and messaging pillars to channel mix, budget breakdown, and creative direction.

Why use Paperform for campaign briefs?

Marketing agencies juggle multiple clients, tight timelines, and complex deliverables—especially during the holiday season. Paperform transforms your campaign brief from a static PDF into an interactive, on-brand intake form that clients can fill out quickly and accurately. Conditional logic ensures you only ask relevant follow-up questions, while calculations can help clients visualize budget allocation in real time.

Once submitted, you can use Stepper (stepper.io) to automatically route the brief to your creative, strategy, and account teams, create project boards in Asana or Monday, and send confirmation emails with next steps—keeping your seasonal campaign kickoff smooth and efficient.

Who is this template for?

This template is designed for marketing agencies, creative studios, advertising firms, and brand consultants managing Christmas or holiday product launches for clients in retail, eCommerce, CPG, and lifestyle sectors. It's equally useful for in-house marketing teams coordinating seasonal campaigns with external partners or internal stakeholders.

Whether you're launching a limited-edition gift collection, a holiday promotion, or a brand-new product timed to festive shopping behaviour, this brief ensures everyone is aligned before creative work begins.

What's included in this campaign brief?

The form guides clients through key sections including:

• Product & campaign overview: What's launching, why now, and what success looks like
• Target audience profiling: Demographics, psychographics, pain points, and holiday shopping behaviour
• Messaging & positioning: Key themes, tone of voice, and creative hooks for the season
• Channel strategy: Preferred mix across social, email, paid ads, influencer, PR, and in-store
• Budget allocation: Total spend and breakdown by channel or tactic
• Creative direction & assets: Visual references, existing brand guidelines, and asset availability
• Timeline & deliverables: Launch dates, campaign milestones, and approval workflows

By structuring your brief this way, you reduce back-and-forth emails, minimize scope creep, and give your team the clarity they need to deliver outstanding creative work on a seasonal deadline.

Automate your campaign workflow with Stepper

Once a client submits their brief, you can connect Paperform to Stepper to build a fully automated campaign workflow. Automatically create a project in your PM tool, assign tasks to strategists and designers, send the brief as a PDF to your team Slack channel, and trigger a kickoff meeting invite—all without manual handoffs. This kind of automation is invaluable when you're managing multiple holiday launches at once, letting you focus on creative excellence rather than administrative coordination.