Account Manager Performance Evaluation Form

Streamline Agency Account Manager Reviews with Paperform

Managing a team of account managers in an agency environment requires a structured approach to performance evaluation—one that balances client satisfaction, revenue impact, and operational excellence. This Account Manager Performance Evaluation Form template is designed specifically for marketing agencies, creative studios, and professional services firms that need to assess their client-facing team members across the metrics that truly matter.

Why This Template Works for Agencies

Account managers are the backbone of client relationships in any agency. They're responsible for retention, upsells, client satisfaction, and smooth project delivery. Yet evaluating their performance often means juggling spreadsheets, fragmented feedback, and inconsistent review processes. This template brings structure to your review cycle by capturing:

• Client retention metrics – track churn rates, account longevity, and renewal success
• Revenue growth contributions – measure upsells, cross-sells, and account expansion
• Client satisfaction scores – gather NPS and feedback ratings tied to specific accounts
• Project delivery excellence – evaluate on-time delivery, budget management, and quality standards
• Soft skills and collaboration – assess communication, problem-solving, and internal teamwork

By consolidating all these dimensions into one form, you create a clear, consistent evaluation framework that supports fair compensation decisions, career development planning, and team-wide performance improvement.

Built for Agency Workflows

This form template is optimized for the unique needs of agency leaders, HR managers, and operations teams. It includes conditional logic to tailor questions based on the account manager's seniority level, allowing you to ask different questions for junior AMs versus senior or strategic account directors. Custom calculation fields let you compute weighted performance scores automatically, giving you an objective snapshot that can inform bonuses, promotions, and development plans.

The form captures both quantitative and qualitative feedback, with fields for rating scales, open-ended manager comments, and self-assessment sections that encourage account managers to reflect on their own performance. This two-way feedback approach fosters a culture of transparency and growth, rather than top-down judgment.

Automate Reviews and Development Plans with Stepper

Once a review is submitted, you can use Stepper to automate the entire post-review workflow. For example:

• Route completed evaluations to HR for approval
• Generate a summary PDF and send it to the account manager via email
• Update performance data in your HRIS, ATS, or internal dashboards (like Airtable or Notion)
• Trigger calendar invites for follow-up one-on-ones and development planning sessions
• Flag underperformers or top performers for tailored training programs or recognition

This means your performance review process doesn't end with data collection—it becomes a living system that drives continuous improvement and accountability across your account team.

Connect to Your Existing Stack

Paperform integrates seamlessly with the tools agencies already rely on. Push review data to your CRM (HubSpot, Pipedrive), sync it with Google Sheets for reporting dashboards, or trigger Slack notifications when a review is completed. If you use a dedicated HR platform, Stepper can bridge the gap and keep everything in sync without manual data entry.

For agencies managing multiple clients under one roof, Paperform's Agency+ plan supports client-branded forms, team permissions, and white-label options—so you can even adapt this template for client feedback or cross-functional reviews.

Why Paperform for Agency HR Forms

Paperform is trusted by creative agencies, marketing firms, and consultancies worldwide because it combines powerful logic and calculations with a beautifully flexible design. Unlike rigid HR software or clunky survey tools, Paperform lets you build forms that feel on-brand, load fast, and adapt to your process—not the other way around.

With SOC 2 Type II compliance, role-based permissions, and secure data handling, you can confidently collect sensitive performance data while meeting your internal governance and privacy standards. And because Paperform's editor works like a doc, your HR team can update the form anytime—no dev tickets, no waiting.

Whether you're running quarterly reviews, annual evaluations, or mid-year check-ins, this Account Manager Evaluation template gives you a repeatable, scalable foundation for building a high-performing account team.

Start building better agency performance reviews today with Paperform—no code required, just results.