Transparent A/B Testing Communication Made Easy

When you run A/B tests involving user data in the EU, GDPR requires clear communication about how that data was used, what you learned, and how long you'll keep it. This A/B Test Results Disclosure & Data Retention Notice template helps you fulfil those transparency obligations while maintaining trust with your participants.

Whether you're a SaaS company testing new features, an eCommerce brand optimising checkout flows, or a marketing team experimenting with campaign variations, this form gives participants the clarity they deserve—and keeps you on the right side of GDPR Article 13 and 14 requirements.

Built for GDPR-compliant experimentation

This template is designed for businesses that take data rights seriously. It walks participants through:

• What experiment they were part of and which variant they saw
• What data was collected and how it was used
• Key findings from the test (in plain language)
• How long data will be retained and why
• Clear consent options for continued data use or anonymization requests

The form uses conditional logic to show relevant follow-up questions based on participant choices, and automatically routes different responses to appropriate workflows using Paperform's native integrations or Stepper (stepper.io) for more complex compliance automation.

Perfect for marketing teams, product managers, and compliance officers

If you're responsible for experimentation programs, user research, or data privacy compliance, this template saves you from building disclosure forms from scratch every time you run a test. Customise the experiment details, outcomes, and retention policies to match your specific A/B test, then send it to participants as a standalone link or embed it in a post-experiment email campaign.

The on-brand doc-style editor means your disclosure form doesn't have to look like a legal document—make it approachable and aligned with your visual identity while still covering all the compliance bases.

Automate your compliance workflow

Beyond the form itself, Paperform helps you close the loop on GDPR obligations:

• Route deletion requests straight to your data team via Slack, email, or project management tools
• Log consent changes in your CRM, Airtable, or Google Sheets for audit trails
• Trigger anonymization workflows in Stepper when participants opt out of continued data use
• Send confirmation emails with customised success pages that reassure participants their preferences have been recorded

With over 3,000 integrations via Stepper, Zapier, and Make, plus native connections to tools like HubSpot, Mailchimp, and Notion, you can turn every form submission into a compliant, automated action—no developers required.

Why Paperform for GDPR compliance forms?

Paperform is SOC 2 Type II compliant with data residency controls, making it a trusted choice for businesses handling EU user data. You get enterprise-grade security with SMB-friendly usability, so your compliance, legal, and operations teams can own these forms without waiting on IT.

Start with this template, adapt it to your specific A/B test, and demonstrate the transparency and respect for data rights that GDPR demands—and that your users appreciate.