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Explore all the solutions you can create with Paperform: surveys, quizzes, tests, payment forms, scheduling forms, and a whole lot more.
See all solutions
Connect with over 2,000 popular apps and software to improve productivity and automate workflows
See all integrations
In today's social media landscape, the unboxing experience has become one of the most powerful marketing tools available to brands. From beauty products to tech gadgets, consumers love sharing those first-look moments with their audiences—and smart brands are capitalizing on this trend with strategic unboxing contests that generate authentic user-generated content, amplify brand reach, and create genuine excitement around their products.
Unboxing videos and posts consistently rank among the most-watched content across YouTube, Instagram, and TikTok. When customers share their unboxing experiences, they're providing social proof that money can't buy: real people, real reactions, and real endorsements. An unboxing contest takes this organic behavior and supercharges it with incentives, structure, and viral mechanics that can exponentially increase your brand's visibility.
This Unboxing Experience Contest Entry Form template is purpose-built for e-commerce brands, product companies, marketing agencies, and social media teams who want to run professional, engaging unboxing campaigns without the technical headache. Whether you're launching a new product line, building buzz for a seasonal collection, or simply want to generate more user-generated content, this template handles the entire entry process from submission to social verification.
Unlike generic contest forms, this template is specifically designed around the unique requirements of unboxing campaigns:
Social Media Integration: Capture Instagram handles, TikTok usernames, YouTube channels, and other social profiles so you can track entries, measure reach, and identify top performers. Built-in fields for post URLs and hashtag usage ensure participants are following your campaign guidelines.
Packaging Design Feedback: Gather valuable insights about your packaging design directly from contestants. Ask what elements stood out, what created excitement, and what could be improved—turning your contest into a research opportunity that informs future product development.
Branded Hashtag Promotion: Enforce campaign hashtag usage and track compliance through dedicated fields. Participants confirm they've used your branded hashtag, making it easier to aggregate all contest content and measure campaign performance across platforms.
Influencer Coordination: Separate workflows for regular customers and influencers/content creators. Capture follower counts, engagement rates, content style preferences, and partnership interests to identify potential brand ambassadors while running your contest.
Content Rights Management: Built-in consent and usage rights fields ensure you have permission to reshare, repost, and repurpose winning content across your marketing channels—essential for brands that want to leverage UGC in ads and campaigns.
This unboxing contest template is ideal for:
Running an unboxing contest involves more than just collecting entries—you need to verify social posts, communicate with participants, process submissions and potentially coordinate with influencers. This is where Paperform's platform advantages come into play:
Conditional Logic for Smart Routing: The form automatically adapts based on participant type. Regular customers see standard entry fields, while influencers and content creators get additional questions about audience demographics, content style, and collaboration preferences. This keeps your form clean while gathering the right data from the right people.
Image and Video Upload Fields: Let participants upload photos or videos of their unboxing experience directly in the form, giving you a backup content source beyond social media posts. Perfect for creating galleries, winner announcements, or marketing materials.
Seamless Social Media Workflow: Capture social handles, post URLs, and hashtag confirmations in one flow. No more digging through tags to find entries or manually tracking who followed the rules.
Instant Notifications and Follow-Up: Set up automated confirmation emails that thank participants, remind them of contest rules, and provide next steps. For influencer entries, trigger different workflows that include partnership details or seeding logistics.
Integration with Your Marketing Stack: Connect this form to your CRM (HubSpot, Pipedrive, Salesforce) to track contest participants as leads, sync entries to Google Sheets or Airtable for judging and analytics, ping your Slack channel when influencers with 10K+ followers enter, or trigger complex workflows in Stepper that route high-value entries to your partnerships team.
Brand-Aligned Design: Customize every element—fonts, colors, button styles, background images—to match your brand aesthetic. Your contest form becomes an extension of your campaign creative, not a generic survey that breaks the experience.
Take your unboxing campaign to the next level by pairing this form with Stepper, Paperform's AI-native workflow builder. When someone submits an entry:
With Stepper, you're not just collecting form submissions—you're orchestrating an entire campaign workflow that saves your team hours of manual work.
Clear Contest Mechanics: Make sure participants understand exactly what they need to do—which platforms to post on, which hashtags to use, what to include in their content, and how winners will be selected.
Incentivize Quality Over Quantity: Structure your prizes to reward thoughtful, creative unboxing content rather than just any submission. This generates better UGC and higher engagement.
Leverage Influencer Tiers: Offer different prize tiers or partnership opportunities based on follower count and engagement rate. This lets you work with everyone from micro-influencers to larger creators.
Track and Measure Everything: Use UTM parameters in your campaign links, monitor hashtag performance, and track entry source to understand which marketing channels are driving contest participation.
Build Long-Term Relationships: Your contest doesn't have to end when you announce winners. Use the data and connections you've built to create an ongoing community of brand advocates and content creators.
Whether you're a small business running your first social contest or an agency managing campaigns for multiple brands, Paperform gives you enterprise-grade features with small-business simplicity:
✅ No coding required – Your marketing team can build, customize and launch contests without waiting on developers
✅ SOC 2 Type II compliance – Handle participant data securely with enterprise-grade infrastructure
✅ Unlimited customization – Every form element can match your campaign aesthetic
✅ Built-in analytics – Track submission rates, drop-off points, and field completion in real time
✅ Agency+ features – Manage multiple brand contests under one account with client-specific branding
Stop using generic survey tools that make your contest feel like homework. This Unboxing Experience Contest Entry Form template gives you everything you need to run a professional, engaging campaign that generates authentic content, builds brand awareness, and turns customers into advocates.
Customize the questions to match your specific product category, adjust the prizes and incentives, style the form to match your campaign creative, and launch—all in the same intuitive editor. Then let Paperform and Stepper handle the automation, notifications, and workflow routing while you focus on engaging with participants and building buzz around your brand.
Ready to turn your packaging into viral marketing gold? Start with this template and watch your unboxing content multiply across social media.