Social Media Management Client Discovery Questionnaire

Streamline Your Social Media Client Onboarding

Getting to know a new social media client's needs, goals, and preferences can make or break a successful partnership. This Social Media Management Client Discovery Questionnaire helps social media managers, digital marketing agencies, and content creators gather all the essential information upfront—so you can craft a tailored strategy that drives real results.

What This Template Covers

This discovery form walks through everything you need to understand your client's social media landscape: which platforms they prioritize, what type of content resonates with their audience, how often they want to post, what engagement metrics matter most, and whether they're interested in influencer collaborations or paid campaigns. Instead of scattered email threads and incomplete briefs, you'll have a complete picture of their brand voice, target audience, competitive positioning, and success metrics in one organized submission.

Built for Social Media Professionals and Agencies

Whether you're a freelance social media manager taking on new clients, a digital marketing agency onboarding multiple brands, or a content strategist planning campaigns, this template gives you a professional, branded experience that sets the tone for your relationship. You can customize questions to match your service offerings, add conditional logic to dig deeper based on their answers, and even embed it directly into your website or share via a custom domain.

Automate Your Client Onboarding Workflow

With Paperform's built-in integrations and Stepper workflow automation, you can take this discovery form even further. Automatically send responses to your CRM, create new projects in your task management tool, generate a personalized proposal based on their answers, or trigger a welcome email sequence. You can also use Papersign to follow up with a formal service agreement or contract that includes the details captured in this form, keeping everything connected and creating a seamless client experience from discovery to signature.

Why Social Media Managers Choose Paperform

Over 500,000 teams trust Paperform to handle their client-facing forms, and social media professionals love it for good reason. You can match the form design to your brand aesthetic, use conditional logic to show relevant questions based on platform selection, and integrate directly with tools like HubSpot, Notion, Slack, and Google Sheets. Plus, with SOC 2 Type II compliance and Agency+ plans, you can manage multiple client forms under one account while keeping everything secure and organized.

Start gathering better client insights and building stronger strategies from day one.