Sales Skills Self-Evaluation & Pipeline Audit

Sharpen Your Sales Skills with Structured Self-Assessment

In competitive sales environments, self-awareness is your competitive advantage. This Sales Skills Self-Evaluation & Pipeline Audit template helps sales professionals, account executives, and business development reps conduct honest, structured assessments of their performance across the entire sales cycle.

Whether you're an individual contributor looking to level up, a sales manager supporting team development, or a sales coach designing personalized training plans, this template provides a comprehensive framework for identifying strengths, spotting gaps, and mapping a path to quota-crushing performance.

What Makes This Template Valuable

The form guides users through multiple dimensions of sales excellence:

Pipeline Management Audit – Evaluate how effectively you're tracking leads, qualifying opportunities, and moving deals through stages. Strong pipeline hygiene is the foundation of predictable revenue.

Closing Techniques Assessment – Reflect on your approach to objection handling, negotiation, and deal closure. Identify which techniques work for your style and which need refinement.

Prospecting & Outreach – Assess your consistency, messaging effectiveness, and ability to generate qualified opportunities at the top of the funnel.

Relationship Building – Gauge how well you build trust, maintain customer relationships, and position yourself as a trusted advisor rather than just a vendor.

The final section delivers targeted coaching recommendations based on your responses, making this more than just a reflection exercise—it becomes a personalized development roadmap.

Perfect for Sales Teams & Professionals

This template is ideal for:

• Sales professionals conducting quarterly or annual self-reviews
• Sales managers preparing for one-on-ones and performance conversations
• Sales coaches & consultants gathering baseline data before training engagements
• Sales enablement teams identifying skill gaps across the organization
• Entrepreneurs & founders improving their own sales effectiveness

Integrate with Your Sales Stack

Paperform makes it easy to connect this assessment to the tools your team already uses. Send results to your CRM (HubSpot, Pipedrive, Salesforce), log data in Google Sheets or Airtable, notify managers in Slack, or use Stepper to trigger follow-up workflows like scheduling coaching sessions, assigning training modules, or creating personalized development plans based on assessment scores.

With conditional logic built in, you can tailor follow-up questions based on skill level and experience, and use calculation fields to generate scores that highlight priority areas for improvement.

Build a Culture of Continuous Improvement

Sales is a skill, and like any skill, it improves with deliberate practice and honest feedback. This self-evaluation template gives your team a low-pressure, high-impact way to reflect on what's working, what's not, and where to focus next. Use it as part of onboarding, quarterly business reviews, or ongoing professional development to build a culture where top performers keep getting better.