Build Your Product Roadmap with Real Customer Data

For SaaS product managers, the hardest decisions often aren't about what to build—they're about what to build first. Feature requests pile up, stakeholders have opinions, and engineering capacity is finite. That's where this SaaS Feature Prioritization Survey template comes in.

Built specifically for product teams in software, technology, and SaaS companies, this template combines three powerful research methodologies into one efficient survey: Kano model analysis to understand which features delight vs. satisfy, a feature voting matrix to gauge relative importance, and willingness-to-pay questions that reveal actual value perception. Together, they give you the data-driven foundation you need to build a roadmap that customers actually want—and will pay for.

Why Product Managers Choose Paperform

Paperform makes it easy to create professional, on-brand surveys that look polished and perform well—without needing design or technical skills. The doc-style editor lets you blend questions, explanations, images, and logic seamlessly, creating a survey experience that feels thoughtful rather than transactional.

For product managers running prioritization research, this means:

• Conditional logic that adapts questions based on previous answers, keeping the survey relevant and reducing drop-off
• Calculation fields that can score features in real-time or create custom weighting systems
• Native integrations with tools like Notion, Airtable, Slack, and your CRM to push insights directly into your workflow
• AI Insights to automatically summarize open-ended feedback into themes and priorities, saving hours of manual analysis

Once you've collected responses, you can connect this survey to Stepper (stepper.io) to automatically route high-priority feature requests to your product backlog, notify your team in Slack when a critical insight comes in, or segment responses by user type and push them into different tools or reports.

Who This Template Is For

This survey template is perfect for product managers, product marketing managers, UX researchers, founders, and growth teams at SaaS companies, software startups, and tech businesses looking to validate roadmap decisions with real customer feedback. Whether you're planning your next quarter or preparing for a major release, this survey helps you move from opinion to evidence—and build features that truly move the needle.