Restaurant Concept Development Stakeholder Interview

Bring Your Restaurant Vision to Life with Stakeholder Input

Opening a new restaurant or reimagining an existing concept is one of the most exciting—and risky—ventures in the hospitality industry. Success depends on getting the fundamentals right: a menu that resonates, a service style that delights, an atmosphere that draws people in, and operational feasibility that keeps doors open. The best way to validate your concept before you commit to construction, staffing, and inventory? Talk to the people who matter most.

This Restaurant Concept Development Stakeholder Interview template helps restaurateurs, hospitality consultants, and culinary entrepreneurs gather structured, actionable feedback from three critical groups:

• Chefs and culinary staff who understand what's possible in the kitchen, what ingredients are practical, and what menu items can be executed consistently at scale.
• Front-of-house staff who know what customers ask for, what service models work in practice, and how atmosphere and layout affect the guest experience.
• Potential customers who can share what they're craving, what price points feel fair, and what would make them choose your restaurant over the competition.

Why stakeholder interviews matter for restaurant concepts

Too many restaurant concepts are built on assumptions—what the owner loves, what's trendy in other cities, or what "should" work based on theory. Stakeholder interviews ground your concept in reality. They reveal gaps you hadn't considered, validate ideas you were nervous about, and surface opportunities you might have missed. Whether you're planning a fast-casual taco spot, an upscale farm-to-table bistro, or a neighbourhood cafe, this feedback helps you design a concept that's both compelling and operationally sound.

What this template covers

This interview form is designed to capture rich qualitative and quantitative feedback across the full restaurant experience:

1. Stakeholder background: Understand who's providing feedback—are they industry veterans, loyal diners, or casual guests?
2. Menu preferences and expectations: Learn what cuisines, dietary accommodations, portion sizes, and menu variety resonate most with your audience.
3. Service style and experience: Discover whether people prefer counter service, table service, or a hybrid model, and how much interaction they expect with staff.
4. Atmosphere and ambiance: Gather input on décor, noise levels, seating arrangements, music, and the overall vibe that makes people want to stay.
5. Pricing sensitivity and value perception: Test price points, understand what "good value" means to your audience, and identify any deal-breakers.
6. Operational feasibility: Collect insider knowledge from chefs and staff about kitchen capacity, prep time, ingredient sourcing, and workflow challenges.
7. Competitive positioning: Understand what your stakeholders already love elsewhere, what's missing in the market, and how your concept can stand out.

The form uses a mix of multiple-choice questions for fast quantitative insights, rating scales to measure preferences, and open-ended questions to capture nuance and detail that numbers alone can't provide.

Who should use this template

This template is built for:

• Restaurant owners and operators planning a new concept, rebrand, or menu overhaul.
• Hospitality consultants running discovery and feasibility studies for clients.
• Chefs and culinary entrepreneurs testing a concept before committing to a lease or investment.
• Food and beverage investors conducting due diligence on restaurant ventures.
• Real estate developers planning mixed-use spaces with dining components.

How Paperform makes stakeholder interviews effortless

Conducting stakeholder interviews used to mean scheduling dozens of calls, taking notes by hand, and manually synthesising feedback into themes. With Paperform, you can run these interviews asynchronously and at scale, reaching more stakeholders in less time while capturing structured, comparable data.

AI-powered analysis with AI Insights: Once responses start coming in, use Paperform's AI Insights to summarise feedback, identify common themes, and surface standout quotes—saving you hours of manual review and helping you spot patterns faster.

Conditional logic for personalised interviews: Use branching logic to show chefs different questions about kitchen operations, front-of-house staff about service workflows, and customers about dining preferences—all in the same form. Everyone gets a tailored experience that respects their time and expertise.

Seamless follow-up workflows with Stepper: Turn your stakeholder interviews into a full research pipeline. Use Stepper (stepper.io) to automatically send thank-you emails, add responses to your CRM or project management tool, flag high-priority feedback for immediate review, and schedule follow-up conversations with particularly insightful stakeholders.

Beautiful, on-brand experience: Your form doesn't have to look like a boring survey. Use Paperform's visual editor to add photos of mood boards, menu mockups, or competitor examples—helping stakeholders visualise what you're building and give more concrete feedback.

Turn feedback into action

After collecting responses, you'll have a clear picture of what your stakeholders value, what concerns need addressing, and which elements of your concept have the strongest support. Use this data to refine your menu, adjust your service model, tweak your pricing strategy, and prioritise operational improvements. You can export responses to Google Sheets or Airtable for deeper analysis, share summaries with your team or investors, and make confident decisions backed by real input from the people who matter most.

Whether you're planning a passion project or a multi-location rollout, this template helps you build a restaurant concept that's grounded in reality, informed by expertise, and designed to succeed.

Ready to gather stakeholder insights? Customise this template, share it with your network, and start building a restaurant concept that people can't wait to experience.