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Explore all the solutions you can create with Paperform: surveys, quizzes, tests, payment forms, scheduling forms, and a whole lot more.
See all solutions
Connect with over 2,000 popular apps and software to improve productivity and automate workflows
See all integrations
Finding the right home is just the beginning. From understanding inspection red flags to navigating mortgage pre-approval and budgeting for closing costs, today's homebuyers need clear, actionable guidance at every step.
This Home Buyer's Guide eBook form template gives real estate professionals a professional way to deliver value to prospects while capturing qualified leads. Whether you're a realtor building your email list, a mortgage broker educating clients, or a real estate agency offering resources to first-time buyers, this template turns a simple download into a conversion opportunity.
When someone completes this form, they receive a comprehensive digital package featuring:
This bundle positions you as a trusted advisor while building your pipeline of serious buyers.
Generic contact forms don't qualify leads. This template asks the right questions to help you understand where each prospect is in their buying journey—whether they're just starting research, actively house hunting, or preparing to make an offer.
With Paperform's conditional logic, you can tailor follow-up messaging based on answers. Someone who's already pre-approved gets different guidance than a first-time buyer still exploring financing options. Use custom success pages to direct people to your calendar, relevant blog posts, or a personalized video message.
Once someone downloads your buyer's guide, Paperform can trigger the next steps automatically. Connect to Stepper to:
You can also integrate directly with email platforms like Mailchimp, ActiveCampaign, or ConvertKit to start nurturing relationships the moment someone opts in.
Real estate is visual, and your lead magnets should be too. Paperform's doc-style editor lets you add hero images, testimonials, trust badges, and custom branding so your form matches your website. Embed it on landing pages, link it from social ads, or share it directly with clients.
Every form is mobile-responsive, loads fast, and works beautifully on any device—because today's buyers are researching on their phones between open houses.
This template is ideal for:
Paperform is trusted by over 500,000 teams worldwide and is SOC 2 Type II & GDPR compliant, making it a secure, professional choice for growing real estate businesses.
Turn your expertise into a lead generation engine. Start with this buyer's guide template and customize it to fit your market, your brand, and your process.