Streamline Your Product Launch with Verified Media Contacts

Managing a product launch press campaign requires careful coordination with journalists, bloggers, and media outlets. This Product Launch Press Release Distribution List template helps SaaS companies and startups build a verified media contact database while ensuring embargo agreements are properly acknowledged and launch assets are distributed securely.

Built for Modern Product Launches

Whether you're launching a new SaaS product, announcing a major feature release, or coordinating a beta program unveiling, this form template captures everything you need from media contacts in one streamlined experience. The form collects verified journalist credentials, publication details, and coverage interests, while managing embargo agreements and providing instant access to press kits and launch assets.

Key Features for PR and Marketing Teams

The template includes conditional logic that adapts based on media type—whether you're working with traditional journalists, podcasters, YouTubers, or industry analysts. It verifies contact information, captures audience demographics, and ensures every media contact explicitly agrees to embargo terms before accessing sensitive launch materials.

With built-in file upload capabilities, media contacts can submit their media credentials, while the asset download section provides immediate access to your press kit, product images, logos, and other launch materials once they've completed verification.

Automate Your PR Workflow with Stepper

Connect this form to Stepper to automatically route verified media contacts to your CRM, send personalized follow-up emails based on their coverage interests, notify your PR team when high-priority outlets sign up, and trigger different workflows for embargo vs. immediate release scenarios. You can also sync contacts to your media database in Airtable or Google Sheets, keeping your entire team aligned.

Perfect for Startups and SaaS Companies

This template is ideal for startup founders, PR managers, growth marketers, and communications teams who need to build relationships with media contacts while maintaining control over sensitive launch information. It's particularly valuable for coordinated product launches, funding announcements, or any PR campaign requiring embargo management and verified media distribution lists.

Paperform's SOC 2 Type II compliance and secure file handling ensure your launch materials and media relationships remain protected throughout the entire campaign.