Marketing Qualified Lead ROI Calculator

Generate smarter marketing decisions with real ROI insights

Every marketing team needs to prove their value, but calculating true ROI across the entire funnel—from MQL to closed-won revenue—can feel overwhelming. That's where this Marketing Qualified Lead ROI Calculator comes in.

Built for marketing managers, growth teams, and agency professionals, this calculator helps you understand exactly what each marketing qualified lead costs you, how efficiently your sales team converts them, and ultimately what revenue impact your marketing efforts are driving. Whether you're preparing a board presentation, optimizing budget allocation, or justifying your marketing spend, having clear ROI numbers changes everything.

What this calculator helps you measure

This template captures your key marketing and sales metrics—monthly marketing spend, lead volume, conversion rates at each funnel stage, and average deal values—then automatically calculates your cost per MQL, cost per sales accepted lead (SAL), cost per closed-won customer, and total return on investment. You'll get instant visibility into which campaigns and channels are actually driving revenue, not just generating noise.

Why Paperform is perfect for marketing calculators

Unlike rigid calculator tools or clunky spreadsheets, Paperform lets you build beautiful, on-brand ROI calculators that live on your website, in your proposals, or as standalone landing pages. The calculation engine handles complex formulas behind the scenes, while your prospects and stakeholders see a clean, intuitive experience. Plus, every submission is automatically logged, so you can track who's engaging with your calculator and follow up intelligently.

If you're running an agency or managing multiple clients, you can even customize this template per client and use Stepper (stepper.io) to automatically route calculator results into your CRM, trigger follow-up sequences, or generate custom ROI reports—all without writing a line of code.

This template is perfect for B2B marketing teams, SaaS companies, marketing agencies, and growth consultants who need to demonstrate value, optimize spend, and make data-driven decisions. Start calculating your real marketing ROI today with Paperform.